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Browsing School of Arts by Author "Bornman, Elirea"

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Browsing School of Arts by Author "Bornman, Elirea"

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  • Lee, Yueh-Ting; Ottati, Victor; Bornman, Elirea; Yang, Shaogang (2012-01-11)
    Prescriptive beliefs pertaining to justice delineate the fair outcomes that an individual should receive. In contrast, descriptive beliefs pertaining to justice reflect expectations regarding the outcomes an individual ...
  • Bornman, Elirea (2010)
    Theorists acknowledge the possibility of multiple group identification where groups are imbedded in hierarchical structures that can change as the environment changes. This article investigates national, subnational, and ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    Emigration among Afrikaans-speaking whites today In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period ...
  • Bornman, Elirea (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2005)
    In contrast to the optimistic belief that a new dispensation would lead to reconciliation and harmony in the heterogeneous South African population, the post-1994 period has been characterised by an exodus of highly skilled ...
  • Bornman, Elirea (2004)
    The recent flourishing in discourses on identity in the social sciences as well as the fact that struggles of identity has become the paradigmatic form of social and political conflict in the modern world, forms the ...
  • Madikiza, Lucky; Bornman, Elirea (Unisa Press, 2007)
    This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global ...
  • Bornman, Elirea; Schoonraad, Norlé (Unisa Press, 2001)
    Although 'globalisation' has become the catchword our our times, it is not a simple linear or uniform process. On the contrary, globalisation is associated with apparently contradictory processes that manifest themselves ...
  • Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Bornman, Elirea (Elsevier, 2006)
    Since the advent of a new democratic dispensation in South Africa in 1994, the metaphor of the ‘‘Rainbow Nation’’, first coined by Nobel peace laureate Archbishop Desmond Tutu, has become the symbol of peace and ...
  • Bornman, Elirea (Elsevier, 2011)
    In the heterogeneous South African society, race has become not only the major organizing principle, but also the primary unit of social analysis. The concept “intergroup relations” has consequently predominantly been ...
  • Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...
  • Bornman, Elirea (Unisa Press, 2003)
    This article explores the intricate interrelationships between discourses on and struggles of identity and the multiple processes associated with increasing globalisation in the modern age. Globalisation is often exclusively ...

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