Browsing School of Arts by Subject "Direct marketing"

Now showing items 1-2 of 2

Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns

Chauke, Gibson (2015-02)

Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits of adopting an IMC approach which creates ...
A second-order cybernetic explanation for the existence of network direct selling organisations as self-creating systems

Davis, Corne (2011-08-18)

Network Direct Selling Organisations (NDSOs) exist in more than 50 countries and have more than 74 million members. The most recent statistical information reveals that the vast majority of members do not earn significant ...

Search UnisaIR