Browsing by Subject "Loyalty programmes"

Now showing items 1-4 of 4

Consumer perceptions of loyalty programmes offered by cosmetic retailers in Durban and on the KwaZulu-Natal North Coast

Singh, Sheritha (2017-11)

The primary purpose of this study was to determine consumers’ perceptions of loyalty programmes offered by cosmetic retailers in Durban and on the KwaZulu-Natal North Coast, South Africa. A broad and in-depth literature ...
Exploring factors that influence South African tertiary students to participate in retail loyalty programmes

Le Roux, Zandri (2019-02)

The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves ...
Investigating marketing factors that influence customer loyalty in the sports betting industry

Madoro, Costen (2021-10)

This study was motivated by the current lack of empirical evidence to prove the relationship between factors influencing customer loyalty in the sports betting industry. The researcher was interested in investigating ...
Loyalty/reward programmes : are they the most influential strategic solution for client retention?

Krajnc, J. (University of south Africa, 2007-11-30)

The biggest challenge facing organizations in service industry today is that of customer retention. Loyalty/reward programmes have been promoted as the ultimate strategic solution towards customer retention by some ...

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