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Browsing by Author "Desai-Gossel, Yolande Angeline"

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Browsing by Author "Desai-Gossel, Yolande Angeline"

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  • Desai-Gossel, Yolande Angeline (2010-05)
    The results of the study show that as posited in the research statement, media spend is positive in relation to both the direct and indirect business cycles variables. This pattern of increased media spend is only maintained ...

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