Browsing by Subject "Brand image"

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An assessment of the role of corporate brand identity in corporate brand image formation

Le Roux, Christelle (2013-06-13)

This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective ...
A comparitive study of customer-based brand equity across selected South African hotels

Nel, J.D.W.; North, E.J.; Myburg, T.; Hern, L. (International Retail and Marketing Review, 2009-05)

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within ...

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