Mobile application e-grocery retail adoption challenges and coping strategies : a South African small and medium enterprises’ perspective
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Authors
Mkansi, Marcia
Nsakanda, Aaron Luntala
Issue Date
2023
Type
Article
Language
en
Keywords
Mobile applications , E-grocery retailers , E-business , SME , m-commerce , Fourth Industrial Revolution and Digitalisation , SDG 9 Industry, Innovation and Infrastructure
Alternative Title
Abstract
This paper explores how small and medium-sized e-grocery mobile application
retailers evolving within the geographical context of South Africa and operating
in the urban, township, and rural areas respond to theoretically and emerging feldbased e-business and e-grocery adoption challenges, respectively. The study used
semi-structured qualitative interviews to explore the coping strategies of e-grocery
mobile application retailers to mitigate technological, organizational, and environmental (TOE) adoption challenges. The signifcance of small grocery adoption strategies related to context informs e-grocery adoption from the evidence generated in
other small e-grocers and for the superior grade of TOE (or theoretical) knowledge
sought from the inevitable evolving mobile application and digital grocery markets.
The fndings reveal that specialist skills and unifed team production are crucial conduits for lowering the TOE barriers to e-business and e-grocery adoption. They also
reveal the interconnected resource orchestration, shared value, and social inclusion
strategies used to mitigate various e-business and e-grocery challenges.
Description
Citation
Mkansi, M. and Nsakanda, A.L., 2023. Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective. Electronic Commerce Research, pp.1-46.
Publisher
Springer
License
Journal
Volume
Issue
PubMed ID
DOI
ISSN
1389-5753