Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches
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Authors
Hanekom, Janette
Barker, Rachel
Issue Date
2016
Type
Article
Language
en
Keywords
determinants of consumer behaviour , consumer decision making , consumer information processing and response , information consumption , internal psychological behavioural processes , online consumer behaviour , web-based communication exposure
Alternative Title
Abstract
Various theories, theoretical viewpoints and models on consumer behaviour
stipulate consumers’ offline and online behaviour when purchasing a product or
using a service. This article deviates from the purchasing perspective and instead proposes an information and web-based communication message ‘seeking and
consumption’ perspective. This new perspective is theoretically grounded in two
new approaches to online consumer behaviour: the web-based communication
exposure and internal psychological behavioural processes approaches; as well
as the integration of various theoretical perspectives, approaches, theories and
models that address fragments of offline and online consumer behaviour. The
research problem is to address the existing limited and fragmented approaches,
because existing purchasing perspectives arguably do not provide adequate
theoretical criteria to explain online consumer behaviour during interactive
information-seeking and consumption activities. Hence, the main aim of this
article is to propose new theoretical criteria for online consumer behaviour to
address these shortcomings.
Description
Citation
Hanekom, J. & Barker, R. 2016. Theoretical criteria for online consumer behaviour: Web-based communication exposure and internal psychological behavioural processes approaches. Communicatio 42(1): 75-99
Publisher
Communicatio
License
Journal
Volume
Issue
PubMed ID
DOI
ISSN
0250-0167