From communication to communigation: a conceptual model to strengthen South Africa’s government communication system – the case of Mpumalanga Province
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Authors
Ramodibe, Mohau Armatto
Issue Date
2017-10
Type
Thesis
Language
en
Keywords
Accountability and effective communication , Communication and democracy , Government-and-citizens communication , Interactive communication , Instant feedback-inducing communication , Two-way communication and effective communication , Two-way communication and mutual understanding
Alternative Title
Abstract
This study adopted a quantitative approach in order to produce numbers in
relation to the diffusion of the new media. A descriptive quantitative survey was
conducted – with sampling done in multi-stage probability – which comprised
clustering, simple random, systematic, stratified sampling techniques,
convenience and census sampling. A sample size of 379 respondents was
selected, comprising 347 citizen-respondents and 32 government
communicators (heads of communication). Data was collected utilising two (2)
standardised questionnaires – one tailor-made for the citizens and the other for
government communicators. Informed by the Diffusion of Innovations theory, this
study has established that new media channels have difussed extensively within
communities in the Province of Mpumalanga. This has provided a strong
motivation to recommend that the communication policy of the South African
government be amended, to include new media channels, like social media, as
official government communication channels.
Description
Text in English