Competitive intelligence in Morocco
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Authors
Du Toit, ASA
Sewdass, Nisha
Issue Date
2014
Type
Article
Language
en
Keywords
Competitive Intelligence (CI), Morocco
Alternative Title
Abstract
The business environment is highly complex in Morocco, and the purpose of this article is to examine the current situation with regard to competitive intelligence (CI) activities in Morocco. Morocco lacks competitiveness, as much of its industrial base has long been focused on import substitution, rather than on competitive exports. This study is mainly exploratory in nature. A questionnaire survey methodology was used where a questionnaire was administered to CI experts in organisations to determine the current state of CI in Morocco. [ABSTRACT FROM AUTHOR] Copyright of African Journal of Library, Archives & Information Science is the property of African Journal of Library, Archives & Information Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Description
Citation
Du Toit, A.S.A.. & Sewdass, N. 2014. Competitive intelligence in Morocco. African Journal of Library, Archives and Information Science, 24(1): 3-13
Publisher
License
Journal
Volume
Issue
PubMed ID
DOI
ISSN
07954778