Student registrations at UNISA: Some important observations
Loading...
Authors
Nealer, Eric
Issue Date
2005
Type
Article
Language
en
Keywords
Alternative Title
Abstract
The University of South Africa (Unisa) offers degrees, diplomas and certi-
ficates via distance education fromundergraduate to doctoral level.Tough
local and foreign competition in themarketplace, more segmented target
audiences as well as escalating marketing costs necessarily create a need
to develop andmanage a skilfulmarketing strategy and plan to ensure sur-
vival. In order to contribute to effective publicity and marketing for the
Department of Public Administration and Management at Unisa, the nat-
ure of the students'profile, demography and student registrations during
the 2002 and 2003 academic years were analysed in order to come up
with amore efficientmarketing strategy and to improve the department's
professional assistance when recruiting new students during the various
registration periods. The research identified specific trends in the regis-
tration patterns of first-year, second-year, third-year as well as honours-
level students during the 2002 2003 academic years within the depart-
ment. For comparative purposes four other selected first-year modules'
registration patternswere included in the analysis. Some possible reasons
for the identified registration tendencies and trends were made and the
author came up with some logical conclusions and realistic recommenda-
tions on how to improve the department `s as well as Unisa's marketing
campaigns in future.
Description
Citation
Nealer, E.J. (2005). Student registrations at UNISA: Some important observations. Politeia, Vol. 24(2).
Publisher
License
Journal
Volume
Issue
PubMed ID
DOI
ISSN
0256-8845