A call for trust in cross border business
Authors
Geldenhuys, Dirk J
Van Niekerk A
Levin MM
Issue Date
2012
Type
Language
Keywords
Alternative Title
Abstract
Organisations expanding their business to African countries place particular emphasis on risk
management and tend to follow known practices applicable to their own context. An investigation was
conducted into the experiences of the implementation of a risk management framework involving indepth
interviews with role-players of an East African subsidiary of a South African financial institution.
This research studied the impact of socio-cultural differences on the implementation of a risk
management framework in East Africa and in particular considers the role and influence of trust. The
implementation of risk management practices is often experienced negatively, and the importance of
trust as a key element in the process is frequently not sufficiently considered. The management of risk
should not only be based on financial criteria, but should also be influenced by psychosocial factors.
Disregarding an important factor such as trust is counterproductive to risk management risk.
Description
Citation
Geldenhuys DJ;Van Niekerk A;Levin MM. (2012) A call for trust in cross border business. African Journal of Business Management 6(30)
Publisher
License
Journal
Volume
Issue
PubMed ID
DOI
ISSN
1993-8233