A model for the formulation of strategic intent based on a comparison of business and the military
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Authors
Brand, Colin George
Issue Date
2011-10-10
Type
Thesis
Language
Keywords
Strategic intent , Strategic intent forumulation , Commander's appreciation , CEO intent formulation , Individual intent formulation , Intent model , Strategic planning
Alternative Title
Abstract
This study examines whether there is a strategic intent forumlation process available for use by the typical CEO.Further investigation showed that the military environment was the only environment that made regular (and well-founded) use of a structured approach for individual intent formulation as the activation step for strategic planning.
Description
Research report presented to the Unisa School of Business Leadership