Measuring the effectiveness of research and development on avocado, Persea Americana Mill, in South Africa
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Authors
De Graaf, Johan
Issue Date
2011-05-05
Type
Report Report
Language
en
Keywords
Avocado industry , Persea americana
Alternative Title
Abstract
The measurement of research and development (R&D) presents unique challenges.
No method had yet been identified to best measure South African avocado R&D
effectiveness. The research question was which criteria were best in measuring R&D
effectiveness and what was the level of satisfaction with these criteria. The situational
analysis showed that the R&D function provides competitive advantage to the
avocado industry. The literature review concluded that a combination of quantitative
and qualitative metrics was superior in measuring R&D and the study addressed a
gap in the literature. The research methodology explained the experimental design
and analysis of the survey questionnaire. A difference existed in importance and
satisfaction levels of R&D criteria. The data could be generalised to the population
and showed avocado R&D was moderately effective. A combined total of 16 R&D
criteria were recommended for use as a measurement tool to assess avocado R&D
effectiveness in South Africa.