The effect of greening the supplier and innovation on environmental performance and competitive advantage
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Authors
van den Berg, Unine
Labuschagne, Jean-Pierre
van den berg, Hugo
Issue Date
2015
Type
Article
Language
en
Keywords
Greening the supplier , green innovative process , environmental performance , Green product innovation , competitive advantage
Alternative Title
Abstract
Companies in South Africa should realise the important influence of greening their
suppliers and innovation to achieve environmental goals and competitive
advantages. A questionnaire survey was conducted with 75 companies from 11
industries in Johannesburg. A confirmatory analysis was done followed by structural
equation modelling to evaluate the theoretical causal relationships. Correlations
between greening the supplier, innovation, environmental performance and
competitive advantages were done. The research found that a green innovative
process had a significant effect on environmental performance. Green product
innovation further had a significant relation to environmental performance and
competitive advantage. Green product innovation therefore creates a competitive
advantage for a company and simultaneously addresses environmental aspects. The
primary result of the study indicated that all the constructs positively related to each
other, meaning that greening suppliers by means of green innovation leads to an
enhanced environmental performance and competitive advantages.
Description
Citation
Van den Berg, U., Labuschagne, J-P. & Van den Berg, H., 2013, ‘The effects of greening the supplier and innovation on environmental performance and competitive advantage’, Journal of Transport and Supply Chain Management 7(1), Art. #121, 7 pages. http://dx.doi.org/10.4102/ jtscm.v7i1.121
Publisher
AOSIS OpenJournals.