Competitive advantage through relationships in ABSA Private Bank
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Authors
Browne, Richard
Issue Date
2011-05-01
Type
Research Report
Language
en
Keywords
Banking industry , Private banking , Relationship banking
Alternative Title
Abstract
This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the population of which are private bankers and financial planners involved in the actual client facing engagements. Through a questionnaire sampling 40 client facing staff, responses were gathered followed by deeper investigation into the objectives through interviews of both the direct reporting lines in each of the suites in the province, including the provincial executive.