The suitability of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in open access adoption studies
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Authors
Minishi-Majanja, Mabel K.
Dulle, Frankwell Wilson
Issue Date
2011
Type
Language
Keywords
open access publishing , public universities , scholarly communication , technology acceptance models , Unified Theory of Technology Acceptance and Usage , UTAUT , Tanzania
Alternative Title
Abstract
Technology acceptance models or theories are commonly used in studies aiming at predicting and explaining
the individual behaviours towards the acceptance and usage of new technologies. This paper reports part of the
findings from a doctoral research project which focused at analysing the acceptance and usage of open access
within public universities in Tanzania. The study was guided by the Unified Theory of Technology Acceptance
and Usage (UTAUT) model). The survey questionnaire targeted 544 respondents selected through stratified
random sampling from a population of 1088 university researchers at six public universities in Tanzania.
A response rate of 73 percent was achieved and the binary logistic regression statistics of the Statistical Package
for Social Sciences (SPSS) was used for data analysis. The study findings suggest support for the application
of the UTAUT model in studying the adoption of open access in a research environment. Among the findings,
attitude, awareness, effort expectancy and performance expectancy were established as the key determinants
for the researchers’ behavioural intentions of open access usage. Similarly, age, awareness, behavioural intention,
facilitating conditions and social influence were found to significantly affect researchers’ actual usage of
open access. These factors should therefore be taken into account in the planning and implementation of open
access projects. A further validation of the open access research model in similar research institutions in
Tanzania and elsewhere is recommended
Description
Citation
Majanja MK;Dulle F. (2011) The suitability of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in open access adoption studies. Information Development 27(1) 32–45
Publisher
Sage
License
ÂŞ The Author(s) 2011
Journal
Volume
Issue
PubMed ID
DOI
ISSN
1741-6469