The Use and Perceived Value of Strategic Management Tools in a Food Manufacturing Company in South Africa.
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Authors
Strauss, Minette
Issue Date
2022
Type
Research Report
Language
Keywords
Strategic management tools , strategy implementation , manufacturing
Alternative Title
Abstract
Academics and executives are increasingly in agreement that managers must pay
more attention to the available strategic management tools, to acquire competitive
advantages and surviving under pressure. Globally, there have been numerous
studies conducted regarding strategic management tool usage. However, this is not
the case in South Africa. There is limited research about the successful
implementation of strategic management tools in manufacturing companies in South
Africa, and whether the implementation thereof would assist companies to be
financially competitive. The purpose of this study was to investigate the strategic
management tool usage of a food manufacturing company in South Africa, with the
aim of determining the use and perceived value of strategic management tools in a
manufacturing company - which will be referred to as KP Foods.
Based on an internal cross-sectional survey design, a quantitative data collection
method was selected. By making use of a predesigned, standard, and validated online
survey questionnaire, data was collected from 49 participants at KP Foods. To analyse
the data, two different variables were used – nominal and ordinal; and contingency
tables were used to present findings.
The results indicated that strategic management tools are being implemented by the
management of KP Foods. It also revealed that not all employees are aware of the
specific strategic management tools that are being used and more importantly, it
became clear that general employees are not aware of their role in the strategy
implementation. The management of KP Foods is dedicated to implementing the
strategy and they are continuing to monitor its progress. The managerial implications
suggest that KP Foods implement strategy training and recommends that all
employees are involved in the strategy formulation and implementation, in order to
improve the knowledge of employees of their duties and contributions to the overall
strategy. Future research should consider including numerous manufacturing
companies in South Africa, to retrieve a bigger sample size in order to accurately make
conclusions and suggestions about the specific strategic management tool usage in
the industry.
Description
Citation
Strauss, Minette (2022) The Use and Perceived Value of Strategic Management Tools in a Food Manufacturing Company in South Africa. MBA Research Report. Unisa Graduate School of Business Leadership, Midrand.