Promoting Verwoerdburg : a study in city marketing
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Authors
Nel, Verna Joan
Issue Date
1994-05
Type
Dissertation
Language
en
Keywords
City marketing , Economic planning , Local authority , Marketing , Marketing process , Perceptions , Promotion , Town planning , Verwoerdburg
Alternative Title
Abstract
City marketing is a recently developed process to assist communities in
achieving development oriented aims. Changing economic circumstances
created such a need and marketing contributed key concepts such as
marketing mix and auditing procedures while the process usually occurs
within a town planning context. Case studies of applied city marketing
reveal predominantly growth related goals, diverse strategies, successes
and problems concerning community involvement, equity and
effectiveness. South African local authorities have only recently
recognised the need for marketing, but tend to limit their actions to
promotion. The Verwoerdburg Town Council which successfully
established its new central business district, Verwoerdburgstad, through
city marketing, has lost its impetus and direction. The Town Council
should re-evaluate its goals and methods in order to market itself
successfully.
Description
Citation
Nel, Verna Joan (1994) Promoting Verwoerdburg : a study in city marketing, University of South Africa, Pretoria, <http://hdl.handle.net/10500/15609>