Motivation among entrepreneurs in rural South Africa: a comparative study
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Authors
Mitchell, Bruce Craig
Issue Date
2009-08-25T10:54:27Z
Type
Dissertation
Language
en
Keywords
Motivation , Motivation theories , Motivation scale , Entrepreneurship , African entreprreneurship , Entrepreneurial motivation , Rural entrepreneurs , Female entrepreneurs , Expectancy theory , Factor analysis
Alternative Title
Abstract
This study examined the motivation of entrepreneurs in starting a business. More
specifically, it aimed to identify whether entrepreneurs have common motives for
starting their own business, and to determine whether men and women have
different reasons for becoming entrepreneurs.
The empirical study was conducted on a sample of 101 entrepreneurs. A
motivation scale and open-ended questions were used to measure motivation.
The results indicated that men and women have various reasons for starting a
business, and are primarily motivated by the need for independence, need for
material incentives and the need for achievement. The need to contribute to the
community was not an important motive. Comparatively, male entrepreneurs
were more motivated by the need to give family security and to make a difference
in the business, and female entrepreneurs were motivated more by the need to
keep learning and the need for more money to survive.
Description
Citation
Mitchell, Bruce Craig (2009) Motivation among entrepreneurs in rural South Africa: a comparative study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1567>