Aspects as organisational buying behaviour in the South African Leather Industry (dyestuffs and chemicals)
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Authors
Schmidt, Dirk Otto
Issue Date
1994-06
Type
Dissertation
Language
en
Keywords
Alternative Title
Abstract
Knowledge of the many influences that affect purchasing
preferences is important for marketers o Apart from the
technical and economic factors of importance, non- economic
factors are also significanto The latter have sociological
and psychological bases o Organisational buying behaviour
models attempt to provide a comprehensive scenario of these
factors that in combination, help to explain buyer
behaviouro
Sheth 0 s model of industrial buying behaviour presents many
of the factors that influence the organisational buying
process and describes the complexity of decision making o
These relationships are reflected in an integrated
frameworko Sheth's model is not intended to be definitive, it does, however, offer a framework that systematically
presents the factors that influence organisational buying
behaviouro This study shows that the Sheth ~odel of
industrial buying behaviour can be applied in the South
African leather industry, and that valuable information can
be obtained when the model is applied.
Description
Citation
Schmidt, Dirk Otto (1994) Aspects as organisational buying behaviour in the South African Leather Industry (dyestuffs and chemicals), University of South Africa, Pretoria, <http://hdl.handle.net/10500/17676>