Leadership in agriculture : innovation in Macadamia nut farms in Kwazulu Natal and Mpumalunga
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Authors
Carlton-Shields, Robert Hugh
Issue Date
2012-09-04
Type
Research Report
Language
Keywords
Agriculture , Leadership , Macadamia nut industry
Alternative Title
Abstract
The global macadamia nut industry is fast developing at present. South Africa is currently the third largest global producer. There are many contributing factors influencing the increased demand for macadamia nuts. The most important factor would probably be the nutritional value provided by the nuts.
It is important for the macadamia nut industry to demonstrate strong leadership in order to ensure that the growers and the industry develop ahead of the markets and retain a competitive edge as the industry develops. In agricultural terms the investment into a macadamia farm is significant.Developing a farm with a long gestation period and high capital input cost requires a significant commitment from a grower. The risk associated with error is potentially very high and may have serious financial repercussions to the growers and their long term sustainability. Strong leadership and innovation practices within the industry should be a continuous improvement process in order to challenge and enhance current practices within the industryand to mitigate risks associated with the industry as a whole.
The purpose of this research was to understand the perceptions of growers and the macadamia nut industry regarding the role of leadership and innovative behaviour to support increased growth and sustainability of growers and the industry alike.