Kempen, Elizabeth; Kasambala, Josephine; Toerien, E
(The Retail and Marketing Review is a refereed scientific journal of the Department of Marketing Management at the University of South Africa (Unisa)., 2015)
Functional e-fashion shopping risks induce the reluctance to e-fashion shop that directly influences the intention to shop for fashion online. Using the Theory of Planned Behaviour as the theoretical framework, the study ...