Browsing Unisa Research Output by Author "Pandarum, Reena"

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Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing

Kasambala, Josephine; Kempen, Elizabeth; Pandarum, Reena (Wiley, 2015)

Female consumer’s clothing shopping experience is primarily influenced by the appearance and fit of a garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; ...
Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes

Kasambala, Josephine; Kempen, Elizabeth; Pandarum, Reena (Department of Marketing Management at the University of South Africa (Unisa), 2015)

When female consumers encounter garment fit problems as a result of their body shape, an emotional experience may result due to the failure to attain the personal values they are aiming to achieve. Very little research has ...

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