Sustainability of green market orientation initiatives in the South African packaging industry: The Polyoak Group

Tinayeshe, Shumba

dc.contributor.author	Tinayeshe, Shumba
dc.date.accessioned	2025-02-17T12:53:10Z
dc.date.available	2025-02-17T12:53:10Z
dc.date.issued	2024
dc.identifier.uri	https://hdl.handle.net/10500/32113
dc.description.abstract	The research study aim to evaluate sustainability of green market orientation initiatives in the packaging industry of South Africa. Data was collected from 57 respondents, using the self-administered questionnaire. The analysis was done using Chi square, Crosstabs, Factor analysis and KMO and Bartlett’s Test. The research findings indicate that adoption of green market orientation has a positive relationship with consumer satisfaction and loyalty.	en
dc.language.iso	en	en
dc.title	Sustainability of green market orientation initiatives in the South African packaging industry: The Polyoak Group	en
dc.type	Dissertation	en
dc.description.department	Graduate School of Business Leadership	en