Browsing International Retail and Marketing Review, Volume 3, Issue 1 by Title

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Information privacy issues : implications for direct marketing

Jordaan, Yolanda (International Retail and Marketing Review, 2007)

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...
Loyalty in wine retailing : a multi-dimensional model

Rundle-Thiele, Sharyn (International Retail and Marketing Review, 2007)

This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...

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