Language use in media discourse : the case of Nḓevhetsini news commentary on Phalaphala FM

Abstract

Very few scholars have ventured into language use in media discourse, especially in African Languages. The purpose of this study was to determine the language use in media discourse in the Nḓevhetsini Programme on Phalaphala FM, to investigate linguistic elements that create challenges amongst presenters, reporters, listeners and guest speakers and also the manner in which the message is received by listeners. This study employed a qualitative approach to obtain data from Nḓevhetsini episodes. The episodes were divided into themes identified in order to compare common cases and those that differ in language use amongst presenters, reporters, compilers, listeners and guest speakers engaged on the Nḓevhetsini episodes. The study found that borrowing, code-mixing, dialectal variants use, and not interpreting the English message to listeners bring challenges in language use in media discourse. Language programmes that promote language should be implemented. Rules that guide language use are important in language preservation.

A hu athu tou vha na vhaḓivhi vha maṅwalwa vhe vha sedzulusa kushumisele kwa luambo kha nyanḓadzamafhungo nga maanḓa kha ngudo ya Nyambo dza Vharema. Ndivho ya ngudo yo vha u ṱoḓa u wanulusa kushumisele kwa luambo kha nyanḓadzamafhungo kha mbekanyamushumo ya Nḓevhetsini, ho sedzwa zwiteṅwa zwa luambo zwine zwa vha fha khaedu khathihi na u sedza uri mulaedza u swika nga nḓilaḓe kha vhathetshelesi. Ngudo iyi yo shumisa ngona ya Khwaḽithethivi kha u kuvhanganya mafhungo u bva kha episode ṱhanu. Episode dzo saukanywa u ya nga thero dzo wanalaho hu u itela u ita mbambedzo dza kushumisele kwa luambo dzi fanaho na dzi sa faniho. Ngudo iyi yo wanulusa uri u hadzima, u ṱanganyiswa ha maipfi kana mafurase a nyambo dzo fhambanaho, na u sa pindulelwa ha milaedza ya English ndi khaedu. Milaedza i hashiwaho nga English i ṋea vhathetshelesi khaedu kha kushumisele kwa luambo kha khasho. Mbekanyamushumo na milayo i ṱuṱuwedzaho tshumiso ya Tshivenḓa zwi tea u sikiwa.