The Mandela Portal – an assessment of global visitors using web analytics

Katuu, Shadrack

dc.contributor.author	Katuu, Shadrack
dc.date.accessioned	2017-02-17T09:05:24Z
dc.date.available	2017-02-17T09:05:24Z
dc.date.issued	2016-11
dc.identifier.citation	Katuu, S. (2016) ‘The Mandela portal – an assessment of global visitors using web analytics’, Digital Library Perspectives, 32(4), pp. 270–286. doi: 10.1108/dlp-01-2016-0002.	en
dc.identifier.issn	2059-5816
dc.identifier.uri	http://www.emeraldinsight.com/doi/full/10.1108/DLP-01-2016-0002
dc.identifier.uri	http://hdl.handle.net/10500/22016
dc.description.abstract	Purpose This paper aims to perform a longitudinal assessment of the visitors to the Mandela Portal using Web analytics over a period of seven years, between 2009 and 2015. Design/methodology/approach This paper is based on Web analytics methodology that consists of a four-step process and utilises the first and second steps with data collected using Google Analytics. Findings The research process found a number of trends relating to the Portal’s visitors, including changes in the ranking of countries from which the visitors accessed the website as well as the variety of language settings in the Web browsers. It identified some issues both with the Google Analytics tool and broader implications on the trustworthiness of data. Originality/value This paper provides an analysis of Web visitors to the Mandela Portal, offering trends that are only possible when viewed over a long period. It also explores issues of data trustworthiness.	en
dc.language.iso	en	en
dc.publisher	Emerald Group Publishing Limited	en
dc.subject	Big data	en
dc.subject	Portal	en
dc.subject	Google Analytics	en
dc.subject	Data trustworthiness	en
dc.subject	Mandela Archive	en
dc.subject	Nelson Mandela	en
dc.title	The Mandela Portal – an assessment of global visitors using web analytics	en
dc.type	Article	en
dc.description.department	Information Science	en