Insights into the diffusion of HIV/AIDS information in higher education institutions in South Africa

Abstract

According to the UNAIDS [(1999). Young people and HIV/AIDS. UNAIDS Briefing Paper. Geneva: UNAIDS] report it is widely agreed that in the absence of a cure, only preventative measures brought about by education and customized information exchanges can mitigate the impacts of the disease. The purpose of the study was to review the framework, nature and scope of HIV/AIDS information communication strategies employed by higher education institutions in South Africa. Both qualitative and quantitative research design and methodologies were employed largely through survey, observation and document analysis. The findings reveal that firstly, HIV/AIDS information is provided through a variety of communication tools, channels and strategies. Secondly, in most instances, HIV/AIDS messages are not context appropriate and are unsuitable for academic constituencies most of whom are knowledgeable about the disease. Thirdly, there is a lack of synergy in dealing with HIV/AIDS in the higher education sector in South Africa. Other hidden issues involved in the communication of HIV/AIDS information have been highlighted. Lastly, an institutional framework appropriate for inter-institutional exchanges of HIV/AIDS information is suggested.