The goal of the study was to develop a framework for public relations practice in the financial services sector. The study was based on four key objectives. In line with the first objective, chapters 2 and 3 reviewed how ...
Political advertising on television is a relatively “new” phenomenon in South African general election campaigns (circa 2008). The purpose of this study is to analyse and compare the three sampled 2009 and 2014 African ...
Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of TB Proof South Africa‘s Facebook ...
In this qualitative study, the research objective was to present a theoretical framework for the phenomenon of interpersonal leadership relations (denoting both the dyadic relationship between two leader/followers and the ...
Social media has taken the world by storm and keeps on evolving. This evolution poses a threat as well as an opportunity to mankind, to the livelihoods of hordes of people employed in the media industry. It also presents ...
Propelled by increased competition with the private sector and other similar organisations, the non-profit sector increasingly faces challenges to create meaningful interactions with stakeholders which, among other benefits, ...
The study aimed to explore the coverage of environmental news by Zimbabwe‟s print media. The research is premised on the admission that the press covers environmental issues in their reportage. However, the study revealed ...
Global research shows that media owners tend to influence the editorial direction of their newspapers. Such influence generally tends to be in line with the media owner’s economic and / or political interests. Naturally, ...
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the academic world, brand ...
Theorists and management in the South African non-profit sector agree that strong
stakeholder relationships are essential in negotiating the challenges faced by the
South African non-profit sector. Despite the acknowledgement ...
This thesis explores the representation of political conflict in the Zimbabwean press with a specific focus on the The Herald, The Sunday Mail, Daily News and The Standard. The thesis sought to unpack the representation ...
The aim of this exploratory study was to investigate the underlying meanings of Old Mutual South Africa’s (OMSA’s) CSR 2.0 corporate advertisements. It specifically examined the underlying myths and ideologies conveyed ...
This study is motivated by the realisation that, in post-2000 Zimbabwe, while the contest pitting one political formation against another has been given prominence in the media, an important struggle that has attracted ...
This study investigated the nature of opinions and attitudes expressed in letters to South African newspapers regarding selected incidents of interracial controversy, namely the Botes (2010) and Forum for Black Journalists ...
This study uses a mixed-method approach to analyse the coverage of the 2011 Fukushima nuclear crisis in Japan’s two major English-language newspapers – The Japan Times and The Daily Yomiuri. Quantitative coding is combined ...
This dissertation investigates managerial leadership and its cultural foundations in Kenya.
It discusses the theoretical underpinnings of culturally contingent leadership theories, and
examines Sub-Saharan African ...
This is an exploratory study conducted to assess the way in which social media could enhance the experience for audiences of the South African Broadcasting Corporation (SABC) television drama. This study focused on Facebook ...
The study was an evaluation of organisational communication and its integration within the Msunduzi Local Authority. The purpose was firstly to explore and describe the state of communication in the organisation, and ...
Health Communication Campaigns are one of the strategies used in facing the challenges of the spread and effects of the HIV/AIDS epidemic, which is not only a health issue but also has sociocultural implications and ...
Conflict is an inevitable occurrence in any human interaction setting and organisations are no exception. Communication is an essential an important aspect of conflict. People run organisations and without interaction ...