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Browsing Theses and Dissertations (Communication Science) by Author "Van Wyk, Helena"

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A conceptual framework for an online political brand persona from a social media-based political brand storytelling perspective

Van Wyk, Helena (2021-09)

Little is still known in the South African context regarding how political brands can use political brand storytelling with an online political brand persona on social media to differentiate a political brand from the ...

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