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An exploration of poststructuralist discursive critique and its implication for a critical analysis of the discourse on pornography

Sonderling, Stefan (1994-01)

This study explores the implications of the post-structuralist discursive theories for a new approach to the study of communication. Drawing on the theories of discourse developed by Foucault and Bourdieu, the study ...

Integrated marketing communication at Unisa : an evaluation of its publicity

Scriven, Theresea Charmaine (2000-06)

This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study ...

Televisie en resepsiestudie : 'n analise van kykersinterpretasie van die seep-opera Egoli - Plek van Goud

Pitout, Magriet (1996-04)

Hierdie proefskrif is 'n verkennende ondersoek na kykers se interpretasie van die seep-opera Egoli - Piek van Goud. Die basiese vertrekpunt van die studie is die teks-leserontmoeting waar gelyke status aan die boodskap ...

The role of communication satisfaction in job satisfaction in the Department of Communications : an exploration

Nhlapo, Joseph Maotla (2000-01)

This researcher investigates the role of communication satisfaction in job satisfaction in the Department of Communications, a government policy-making institution that deals with post, telecommunications, and broadcasting ...

Die evaluering van die rektoraatsomsendskrywes as kommunikasiekanaal aan die Universiteit van Suid Afrika

Nel, H. I. (1996-01)

Die Rektoraatsomsendskrywe word binne die Universiteit van Suid-Afrika (Unisa) gebruik as mondstuk vir die Bestuur, maar ook terselfdertyd om inligting van en/of oor Departemente, Afde lings en Institute aan ander ...

A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa)

Cilliers , Christiaan Petrus (2014-06)

The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health ...

The representation of male and female celebrities on e+ Magazine covers and how it might influence teenagers living in the UAE

Madlela, Khulekani (2014-06)

The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, ...

The role of integrated communication (IC) in stakeholder engagement : a strategic corporate social responsibility (CSR) perspective

Thulkanam, Michelle (2014-02)

CSR has become a priority for many key businesses, particularly in light of codes of practice such as the 2009, The King Report on Corporate Governance for South Africa 2009 (often referred to as King III Report). Effective ...

Social media branding for meaningful conversations: a message strategy perspective

Du Plessis, Charmaine (IADIS Press, 2014-07-21)

In this paper, the social media branding communication of one of the world's leading brands on a popular social networking site is explored by applying an existing framework for social media message strategies. Although ...

Technology challenges faced by rural women in the Eastern Cape province of South Africa: a case study in the Chris Hani Municipality

Chisango, Grasia (2014-06)

The study sought to explore technology challenges faced by some rural women in Intsika-Yethu and Emalahleni local municipalities, under the Chris Hani District Municipality, in the Eastern Cape Province of South Africa. ...

Rethinking notion of journalism ethics in the reportage of 2008 xenophobic attacks: the case of Sowetan and Daily Sun newspapers

Bakare, Sunday Adegboyega (2013-11)

This study aims to draw on some of the ethical guidelines enshrined in the South African Press Code (SAPC 2007:10). This SAPC states that “the press shall be obliged to report news truthfully, accurately, fairly and in a ...

A conceptual integrated theoretical model for online consumer behaviour

Hanekom, Janette (2013-06)

The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online consumer behaviour. The aim of the study ...

Development and validation of a hybrid measure of organisational communication satisfaction

Amanuel Gebru Woldearegay; Woldearegay, Amanuel Gebru (2013-06)

The purpose of the study was to identify and transform, as necessary, constructs of communication satisfaction and to develop a hybrid quantitative audit of organisational communication satisfaction for collectivist ...

An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share

Dhawraj, Ronesh (2013-06)

This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s ...

An exploration of digital rhetoric in a social network environment

Du Plessis, Charmaine (University of Johannesburg, 2013-07)

This article explores the use of digital rhetoric in a social network environment with a view to obtaining greater insight into how traditional rhetoric may be applied. In this article, digital rhetoric refers to persuasive ...

Communication is war by other means: a new perspective on war and communication in the thought of twentieth century selected communication scholars

Sonderling, Stefan (2012-11)

The September 11, 2001 Jihadists attack on the West and the subsequent wars on terrorism indicate that war may be a permanent condition of life in the contemporary world. This implies that to understand contemporary ...

The importance of IMC in dealing with negative, nongenerated publicity in the organisation

Du Plessis, Charmaine (Routledge, 2001)

This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...

Mobile Marketing Communications to the Youth: An analysis of the MXit platform

Du Plessis, Charmaine (SciTePress, 2010)

This paper explores the various ways in which mobile marketing communications are available to the youth on a very popular South African mobile social network site known as MXit. The popularity of cellular phones has ...

Marketing public relations (MPR): a critical perspective of current literature

Du Plessis, Charmaine (Unisa Press, 2002)

This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...

Landscapes of the unconscious mind : a dialectic of self and memory on a post-colonial, South African landscape in the hand-animated, charcoal-medium films of William Kentridge

Karam, Beschara Sharlene (2013-07-08)

This dissertation focuses on the animated, charcoal, hand-drawn films of William Kentridge‟s Drawings for Projection series (1989—2003). At the beginning of this study, Kentridge‟s films are positioned as a dialectic of ...

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