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Browsing Department of Communication Science by Type "Book chapter"

Browsing Department of Communication Science by Type "Book chapter"

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  • Integrated marketing communication 
    Barker, Rachel (Juta, 2012)
    A significant modern premise that emerged in the field of marketing communication is the drive towards integrated actions, also referred to as Integrated Marketing Communication (IMC). Baker (2003) sees it as the blurring ...
  • Integrated online communication 
    Barker, Rachel; Du Plessis, Charmaine; Hanekom, Janette (Juta, 2013)
    Integrated online (or digital) communication, much like the Internet which as a communication medium has the ability to instantaneously impart information to a vast number of consumers (Conway, Ward, Lewis & Bernhardt, ...
  • Measuring media audiences 
    Bornman, Elirea (JutaLansdowne:Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Measuring media audiences 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...
  • Post-apartheid South Africa: A united or divided nation? 
    Bornman, Elirea (Springer, 2014)
    Since the advent of a new political dispensation, the popular Rainbow Nation metaphor have come to symbolize the hopes of South Africans and the international community of various ethnic and racial groups living ...
  • Questionnaire surveys in media research 
    Bornman, Elirea (Juta, 2009)
    This chapter deals with questionnaire surveys and in particular the ways in which surveys can be employed in conducting media research. It firstly focuses on the questions of where and when a survey is an appropriate ...
  • The Rainbow Nation versus the Colors of the Rainbow: Nation-Building and Group Identification in Post-Apartheid South Africa 
    Bornman, Elirea (NOVA, 2013)
  • Social networking and identity 
    Barker, Rachel (IGI Global, 2011)
    The realisation that social networks in cyberspace create a different virtual setting where a Technoself can be created by the way an individual shape their self (body and identity) to their own as well as society’s liking, ...
  • Using social media for branding 
    Du Plessis, Charmaine (Juta, 2017-01-02)
    At the end of this chapter, you should be able to: ●show your understanding of the importance of social media branding ●explain the generic phases of a social media strategy ●list how social media content can be enhanced ...

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