Browsing Department of Communication Science by Advisor "Karam, Beschara"

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An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share

Dhawraj, Ronesh (2013-06)

This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s ...

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