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Showing 10 out of a total of 16 results for community: School of Arts.
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An exploratory analysis of citizen journalists as editorial gatewatchers: a case study of Gautrain blog posts vis-à-vis completion for the 2010 FIFA Soccer World Cup
Pritchard, Maritha
;
Du Plessis, Charmaine
(
University of Johannesburg
,
2010-12
)
An exploratory Q study of corporate brand identity elements governing corporate brand image formation
Le Roux, Christelle
;
Du Plessis, Charmaine
(
Southern Africa Business Review
,
2014-12
)
A computational text analysis of the South African banking sector's representation of its core values: A corpus-driven approach
Du Plessis, Charmaine
(
Unisa Press
,
2011-12
)
An exploration of digital rhetoric in a social network environment
Du Plessis, Charmaine
(
University of Johannesburg
,
2013-07
)
Academic guidelines for content marketing : research-based recommendations for better practice
Du Plessis, Charmaine
(
Lupcon Centre for Business Research
,
2015-10
)
An Exploratory Analysis of Essential Elements of Content Marketing
Du Plessis, Charmaine
(
Academic Conferences and Publishing International Limited
,
2015-07-09
)
Theoretical guidelines for social media marketing
Du Plessis, Charmaine
(
Univiersity of Johannesburg
,
2010-07
)
Mobile Marketing Communications to the Youth: An analysis of the MXit platform
Du Plessis, Charmaine
(
SciTePress
,
2010
)
Social media branding for meaningful conversations: a message strategy perspective
Du Plessis, Charmaine
(
IADIS Press
,
2014-07-21
)
Integrated online communication
Barker, Rachel
;
Du Plessis, Charmaine
;
Hanekom, Janette
(
Juta
,
2013
)
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Author
Du Plessis, Charmaine (16)
Barker, Rachel (1)
Hanekom, Janette (1)
Le Roux, Christelle (1)
Pritchard, Maritha (1)
Subject
mobile marketing (2)
mobile marketing communication (2)
658.827 (1)
Aristotle, digital rhetoric, logos, sport marketing, Rugby World Cup (1)
banking sector (1)
blogosphere (1)
blogs (1)
brand content, brand storytelling, content marketing, consumer experiences, content marketing strategy, corporate website (1)
brand messages (1)
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