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Browsing School of Arts by Subject "content marketing; social media; social media content communities; brand communities;"

Browsing School of Arts by Subject "content marketing; social media; social media content communities; brand communities;"

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  • The role of content marketing in social media content communities 
    Du Plessis, Charmaine (South African Journal of Information Management, 2017-10)
    Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that ...

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