This study was conducted with the aim to investigate whether brand communication is effective in influencing South African customers to remain loyal to a specific bank, in this case, First National Bank, or if there ...

Die ekologiese faktore wat bydra tot die onafhanklikheid van twintig Suid-Afrikaanse kwadruplee is vanuit 'n sistemiese perspektief beskou. ('n Selfontwerpte vraelys en onderhoud is benut). Die kriteria was dat: Hulle 'n ...

This is a reception study, which explores and evaluates, through in-depth interviews and surveys, how television audiences or consumers interpret alcohol advertisements. The aim is to understand the influence of the ...