Browsing by Advisor "Du Plessis, T. C."

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A conceptual framework for social-media crisis communication to build stakeholder relationships in Ghana

Tella, Fortune (2023-01)

People are spending more time on social media, which means that public-relations professionals need to pay more attention to managing the reputation of their organisations. However, many Ghanaian organisations are not ...
Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns

Chauke, Gibson (2015-02)

Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits of adopting an IMC approach which creates ...
A visual semiotic analysis of the hidden meanings, myths and ideologies in Old Mutual South Africa's CSR 2.0 corporate advertising

Eiman, Simoné Marianne (2017-05)

The aim of this exploratory study was to investigate the underlying meanings of Old Mutual South Africa’s (OMSA’s) CSR 2.0 corporate advertisements. It specifically examined the underlying myths and ideologies conveyed ...

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