2024-03-28T09:34:58Zhttps://uir.unisa.ac.za/oai/requestoai:uir.unisa.ac.za:10500/250932018-11-30T07:09:17Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-11-29T09:36:14Z
urn:hdl:10500/25093
Tuberculosis awareness created through Facebook: a case study approach of TB Proof South Africa’s Facebook page
Asongu, Ndemaze
Moola, Sabihah
Tyali, S.
Tuberculosis (TB)
Awareness
Health promotion
Health communication
Health promotion campaigns
Social media
Facebook
TB Proof South Africa
Healthcare
South Africa
Case study
Tuberkulose (TB)
Bewustheid
Gesondheidsbevordering
Gesondheidskommunikasie
Gesondheidsbevorderingsveldtogte
Sosiale media
Gesondheidsorg
Suid-Afrika
Gevallestudie
Text in English with Abstracts in English and Afrikaans
Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of TB Proof South Africa‘s Facebook page in creating TB awareness. The literature on TB, social media, health promotional campaigns and health promotional models was reviewed to contextualise this study. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. Data was collected using three data collection methods; namely, online ethnographic observation, textual analysis and visual analysis.
The findings indicate that TB Proof South Africa‘s Facebook page creates awareness of TB. Results from this study also suggested collaboration between South African healthcare professionals and traditional health practitioners in the fight against tuberculosis. The study advocates the need for comparative studies to explore the use of other health-related Facebook pages.
Gesondheidsbevordering is ʼn opvoedkundige werktuig wat gebruik kan word om op te voed en bewustheid van gesondheidskwessies deur middel van verskeie mediavorme te skep. Die doel van hierdie studie was om die gebruik van TB Proof South Africa se Facebook-blad in die skepping van TB-bewustheid te verken. Leesstof oor TB, sosiale media, gesondheidsbevorderingsveldtogte en gesondheidsbevorderingsmodelle is beoordeel om hierdie studie te kontekstualiseer. ‘n Kwalitatiewe gevallestudiebenadering is gebruik om data van TB Proof South Africa se Facebook-blad in te samel. Data is ingesamel deur gebruikmaking van drie data-insamelingsmetodes, naamlik aanlyn etnografiese waarneming, teksontleding en visuele ontleding.
Die bevindings dui daarop dat TB Proof South Africa se Facebook-blad bewustheid van TB skep. Resultate van hierdie studie beveel ook samewerking tussen Suid-Afrikaanse gesondheidsorgberoepslui en tradisionele gesondheidspraktisyns in die stryd teen tuberkulose aan. Die studie bepleit die behoefte aan vergelykende studies om die gebruik van ander gesondheidsverwante Facebook-blaaie te verken.
2018-11-29T09:36:14Z
2018-11-29T09:36:14Z
2018-07
Dissertation
Asongu, Ndemaze (2018) Tuberculosis awareness created through Facebook: a case study approach of TB Proof South Africa’s Facebook page, University of South Africa, Pretoria, <http://hdl.handle.net/10500/25093>
http://hdl.handle.net/10500/25093
en
oai:uir.unisa.ac.za:10500/299602023-10-19T05:41:35Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-04-25T13:34:16Z
urn:hdl:10500/29960
Fake news and the political economy of the media in Ghana : the era of the Fourth Industrial Revolution
Kwode, Paul Achonga Kabah
Selekane, Nkosinathi Leonard
Fake News
Political economy
Fourth Industrial Revolution
Media
Ghana
Journalists
Propaganda
This study investigates fake news and the political economy of the media in Ghana in the interplay of convergence of technology in the era of the fourth industrial revolution. It adopts the exploratory sequential mixed-method approach that is anchored on the critical realism philosophical foundations. This ensured that triangulated data were collected using in-depth interviews and questionnaire in obtaining empirical data. With a qualitative sample of five news editors and a sample of 230 journalists for the quantitative, the mixed study had a total sample size of 235 journalists, all based in the Greater Accra region, the capital city of Ghana. The study which makes significant contributions to existing literature on fake news and political economy of the media, exposes a number of intriguing issues on the subject and could contribute in curbing the phenomenon of fake news in the mainstream and social media sphere. Findings confirm the hypothesis that economic and political reasons are responsible for the production and dissemination of fake news in the country. This is aided by the fourth industrial revolution technologies making fabricated content to easily disseminate. The study discovered that fake news spread exponentially during the 2020 elections and at the peak of Covid-19 in Ghana. This is done in blatant disregard to laid down ethical procedures in journalism and existing laws that frown on fake news in the country. The study acknowledges the critical role ethical journalism plays as a self-regulatory mechanism in checking excessive dissemination of fake news amidst policy constraints in fighting the technological weaponisation, with its concomitant effects on the country’s fragile democracy. Respondents expressed frustration as journalists who want to remain relevant as they battle untrustworthy information spread in social and mainstream media. The study suggests the need for Government to balance the need of legislating fake news and the rights of people to freely express themselves. It also calls on the government to take rightful decisions at mitigating the increasing threats of fake news camouflaged in propaganda spins.
2023-04-25T13:34:16Z
2023-04-25T13:34:16Z
2022
2023-04-25
Thesis
https://hdl.handle.net/10500/29960
en
oai:uir.unisa.ac.za:10500/59642021-03-18T12:37:25Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2012-07-06T12:09:36Z
urn:hdl:10500/5964
An assessment of the Media High Council as a media regulatory body in Rwanda, 2007-2010
Nkundakozera, Prince Bahati
Sonderling, Stefan
Uwimana, J. P.
Media High Council
Statutory regulation
Thematic analysis
Professionalisation
Media
Regulation
Self-regulation
Press freedom
Tutsi genocide
Normative theories
The Media High Council (MHC) was put in place by the 2003 constitution of the Republic of Rwanda as amended to today. As article 34 clarifies, the MHC is an independent institution which aims to address issues of media and press freedom. In the same spirit, the law number 30 /2009 of 16/9/2009 determines its mission, organisation and functioning. According to article 2 of this law, the Media High Council is responsible for protection, control and promotion of media and media professionals. Based on normative theories, qualitative methods and thematic analysis, this study has explored the policy formation of the Media High Council and how it has been balancing the seeming contradictory responsibilities of protecting and controlling media from 2007 to 2010.
2012-07-06T12:09:36Z
2012-07-06T12:09:36Z
2012-02
Thesis
Nkundakozera, Prince Bahati (2012) An assessment of the Media High Council as a media regulatory body in Rwanda, 2007-2010, University of South Africa, Pretoria, <http://hdl.handle.net/10500/5964>
http://hdl.handle.net/10500/5964
en
oai:uir.unisa.ac.za:10500/295822022-11-18T09:14:31Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-11-14T07:04:43Z
urn:hdl:10500/29582
An analysis of the representation of women in Forbes Africa and Business Day
Dorasami, Mary Magdalene
Koenig-Visagie, Leandra
Representation
Semiotics
Barthian semiotic analysis
Discourse analysis
Media
Women
Verteenwoordiging
Semiotiek
Barthiaanse semiotiese ontleding
Diskoers
Foucauldiaanse diskoersontleding
Media
Vroue
Ukumelwa
i-Semiotics
Uhlaziyo lwe-Barthian
i-Discourse
i-Foucauldian discourse analysis
Abezindaba
Abesimame
Abstracts in English, Afrikaans and Zulu
This study aims to analyse the representations of women in business media through the identification of media discourses and underlying meanings in visual images. Prior research studies have indicated that there is minimal representation of women in news, and in particular business news. However, there is limited research that examines how women are depicted in business news. This study builds on the premise that the media is an influential platform that shapes perceptions and opinions, and is thus viewed as a site for the dissemination of ideology. The continuous examination of women’s portrayal is imperative for the empowerment, advancement and participation of women in economic related matters. The study’s theoretical foundations are gender studies and theories of representation. The research design for this study is cross-sectional, descriptive, and uses an interpretive paradigm that is analysed through qualitative methodology. Data is collected from two national English business publications, Forbes Africa and Business Day. The type of sampling applied in this study is non-probability sampling and the units of analysis are selected articles and images published in five editions of Forbes Africa 2020 and selected articles and images over a period of three months in Business Day 2020. The selection criteria for sampling the units of analysis are visual images and text that make reference to women, such as words: ‘woman’, ‘women’, ‘female’, ‘she’, ‘her’ or an indication that the text or image pertains or makes reference to women or a female figure. The researcher adopts Barthian semiotics and Foucauldian discourse analysis as the analytical frameworks, as these methodologies relate to an ontological system of belief that everyday life is socially created. The research contributes to the analysis of media text and the representation of women by providing a fine-grained analysis of the discursive construction of women.
Die doel van hierdie studie was om die verteenwoordiging van vroue in die sakemedia te ontleed deur die identifikasie van mediadiskoerse en onderliggende betekenisse van visuele beelde. Vorige navorsingstudies het aangedui die verteenwoordiging van vroue in nuus minimaal is, veral in sakenuus. Navorsing wat ondersoek instel na hoe vroue in sakenuus uitgebeeld word, is egter beperk. Hierdie studie is gegrond op die beskouing dat die media ’n invloedryke platform is wat persepsies en menings beïnvloed en derhalwe as ’n sentrum vir die disseminasie van ideologie beskou kan word. Om deurlopend ondersoek in te stel na hoe vroue uitgebeeld word, is noodsaaklik vir die bemagtiging, vooruitgang en deelneming van vroue aan ekonomiese aangeleenthede. Die studie se teoretiese grondbeginsels is gebaseer op genderstudies en -teorieë van verteenwoordiging. Die navorsingsontwerp van hierdie studie was deursnee- en beskrywende ontwerp en is op ’n vertolkende paradigma gegrond wat deur middel van ’n kwalitatiewe metodologie ontleed is. Data is uit twee nasionale Engelse sakepublikasies, Forbes Africa en Business Day ingesamel. Nie-waarskynlikheidsteekproefneming is in die studie toegepas. Die ontledingseenhede was geselekteerde artikels en uitbeeldings wat in 2020 in vyf uitgawes van Forbes Africa gepubliseer is en geselekteerde uitbeeldings wat in 2020 oor ’n tydperk van drie maande in Business Day gepubliseer is. Die seleksiekriteria vir steekproefneming van die ontledingseenhede was verwysings na vroue deur middel van woorde soos “vrou” (woman), “vroue” (women), “vroulik of vroulike persoon” (female), “sy” (she) en “haar” (her) in visuele beelde en tekste, of aanwysings dat tekste of uitbeeldings betrekking het op of verwys na vroue of vroulike figure. Die navorser het Barthiaanse semiotiek en Foucauldiaanse gespreksontleding as analitiese raamwerke gebruik omdat hierdie metodologieë verband hou met ’n ontologiese geloofstelsel ten opsigte waarvan die alledaagse lewe op ’n sosiale wyse geskep word. Die navorsing dra by tot die ontleding van mediatekste en die verteenwoordiging van vroue deur ’n fyn ontleding van die diskursiewe konstruksie van vroue.
Inhloso yalolu cwaningo kwakuwukuhlaziya ukumelwa kwabesimame kumabhizinisi kwimidiya (kwabezindaba) ngokubheka ama-discourse emidiya kanye nezincazelo ngemifanekiso yezithombe. Ucwaningo lwangaphambilini lukhombise ukuthi kukhona abesimame abambalwa kwizindaba ikakhulukazi kwizindaba ngamabhizinisi. Kodwa, ucwaningo luncane kakhulu oluhlola ukuthi ngabe abesimame bakhonjiswa kanjani kwizindaba zamabhizinisi. Lolu cwaningo belenziwe ngaphansi kokuqondisisa umthelela abezindaba abanawo ngendlela ababumba ngawo umqondo nemibono njengomkhakha wokusabalalisa i-idiyoloji. Ukuqhubekela phambili nokukhombisa abesimame kubalulekile ekubahlinzekeni ngamandla, inqubekelaphambili kanye nokubamba iqhaza kwabesimame ezindabeni zezomnotho. Isisekelo sethiyori yocwaningo kwakuyizifundo ngezobulili kanye namathiyori okumelwa kwabesimame. Idizayini yocwaningo ngalolu cwaningo kwakuyi-cross-sectional ne-descriptive, kanti ibihlelwe phansi kwe-interpretive paradigm, ehlaziywe ngokulandela imethodoloji ye-qualitative. Ulwazi luqokelelwe kubushicileli bukazwelonke besiNgisi, okuyi-Forbes Africa kanye ne-Business Day. Kusetshenziswe isampuli ye-non-probability kulolu cwaningo. Amayunithi ohlaziyo kwakungama-atikili akhethiwe kanye nezithombe ezishicilelwe kuma-edishini amahlanu e-Forbes Africa ngo 2020 kanye nama-atikili akhethwe nezithombe kushicilelo olwenziwe kwizinyanga ezintathu kwi-Business Day ngo 2020. Indlela yokukhetha amayunithi amasampuli ukuhlaziywa kwakungamareferense enziwa mayelana nabesimame ngamagama athi 'owesimame', 'abesimame', u-'she' no-'her' kwizithombe kanye nemibhalo, noma ukukhombisa ukuthi imibhalo noma imifanekiso iqondiswe kwabesimame noma abantu besimame. Umcwaningi usebenzise iBarthian semiotics kanye ne Foucauldian discourse analysis njengohlaka lokuhlaziya ngoba lama-methodoloji ahambisana ne-ontological system of belief lapho okwakhiwa khona impilo yabantu yansuku zonke. Ucwaningo luthela esivivaneni kuhlaziyo lwemibhalo yabezindaba kanye nokumelwa kwabesimame ngokwenza uhlaziyo olucoyisakele nge-discursive construction of women.
2022-11-14T07:04:43Z
2022-11-14T07:04:43Z
2022-02
Dissertation
https://hdl.handle.net/10500/29582
en
oai:uir.unisa.ac.za:10500/258782019-10-30T09:05:58Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2019-10-18T09:53:46Z
urn:hdl:10500/25878
Mapping South African internet user's opinions about the use of peer-to-peer file sharing technology to infringe on copyrighted films and/or television series content
Botes, Isabe
Mbatha, B. (Blessing)
BitTorrent
Copyright
Copyright infringement
File sharing
Infringe
Leech
Peer-to-peer file sharing
Piracy
Softlift
Torrent files
The aim of this study was to investigate the various reasons consumers continue to infringe on copyrighted content, specifically in the South African context, even if the law forbids it. This investigation is two-fold since it also recognises that there are many individuals who do not infringe on copyrighted content even though they have access to peer-to-peer file sharing technology. This information could prove valuable since it can then be used to find comprehensive market-led solutions to the problem that targets the end-user. This study adopted a mixed method approach in order to cross validate findings and to reveal aspects of empirical reality. The target population for this study consisted of 100 adult South Africans who have access to the internet. Data was collected through an online, self-administered questionnaire. Quantitative data was analysed through descriptive statistics, while qualitative data was analysed through thematic analysis. The results show that there are variety of factors that influence respondents’ attitudes towards copyright infringement of films and/or television series through peer-to-peer file sharing technology, each of which is discussed in detail. The study concluded by identifying 24 factors that favourably influence people’s attitudes towards copyright infringement, including high prices of legitimate goods, historical inequality in South Africa, and perceived low risk of being caught and punished. Based on the conclusion above, the study recommends that policy makers such as government officials, boards of directors, managers, committees, and executives use the results of the study when making decisions and determining policies, especially in the South African context.
2019-10-18T09:53:46Z
2019-10-18T09:53:46Z
2018-11
Dissertation
http://hdl.handle.net/10500/25878
en
oai:uir.unisa.ac.za:10500/168832018-11-17T13:05:19Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:45Z
urn:hdl:10500/16883
'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme : 'n gevallestudie
Grobler, Johannes Marthinus
Du Plooy, Gertruida M.
Pitout, Magriet.
Television needs
Afrikaans television
Grade 10 learners
Language; culture
Globalisation
Satellite television
Uses and gratifications approach
Media transformation
SABC
Text in Afrikaans
Hierdie studie ondersoek die behoeftes van Afrikaanse televisiekykers aan Afrikaanse
televisieprogramme te midde van die veranderinge wat sedert demokratisering aan die
Suid-Afrikaanse medialandskap plaasvind. Hierdie behoeftes word ondersoek by wyse
van 'n gevallestudie ender graad 10-leerders in Pretoria. Die gebruike- en
bevredigingsbenadering dien as teoretiese onderbou vir die studie en die invloed van 'n
aantal veranderlikes word ondersoek. Hierdie veranderlikes is televisiegerig (inhoud,
aanbod en struktuur van Afrikaanse programme), tegnologiegerig (nuwe mediategnologiee
socs satelliettelevisie en die Internet) en kykergerig (sosio-kulturele, persoonlike en
demografiese faktore). Die studie bevind dat daar 'n verband is tussen hierdie
veranderlikes en respondente se behoeftes aan Afrikaanse televisieprogramme. Die
studie bevind dat Afrikaanse programme nie respondente se behoeftes bevredig nie.
Nuwe mediategnologiee verbreed respondente se sosio-kulturele horlE;onne sodat hulle
gemaklik met programme in Engels omgaan. Te midde van die toenemende aanbod van
oorsese programme in Engels, neem die behoefte aan Afrikaanse programme af.
This study investigates the need for Afrikaans television programmes among Afrikaans
viewers in the changing media environment in South Africa. Needs are studied by means
of a case study among grade 10 learners in Pretoria. The uses and gratifications
approach serves as the theoretical framework of the study and a number of variables are
investigated. These variables are television driven (supply, content and structure),
technology driven (new media technologies such as satellite television and the Internet)
and viewer driven (socio-cultural, personal and demographic factors). The study finds that
there is a connection between these variables and the need for Afrikaans programmes
among respondents. The supply, content and structure of Afrikaans programmes do not
gratify respondents' needs. New media technologies broaden respondents' socio-cultural
horizons, enabling them to comfortably watch English programmes. Amidst the increasing
supply of overseas programmes in English, the need for Afrikaans programmes is
diminishing
2015-01-23T04:24:45Z
2015-01-23T04:24:45Z
2001-06
Dissertation
Grobler, Johannes Marthinus (2001) 'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme : 'n gevallestudie, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16883>
http://hdl.handle.net/10500/16883
af
oai:uir.unisa.ac.za:10500/163082018-11-17T13:05:06Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:25Z
urn:hdl:10500/16308
Evaluering van die rol van interpersoonlike kommunikasie in die funksionering van die Unisa biblioteek se algemene inligtingsdiens
Van Heerden, Martha Maria
Du Plooy, G.M.
Willemse, J.
Reference librarians
Reference services
Interpersonal communication
Organizational communication
Systems approach
Unobtrusive testing
College and
university libraries
Text in Afrikaans
In hierdie studie word die rol van interpersoonlike komrnunikasie in die
funksionering van die algemene inligtingsdiens van die Unisa Biblioteek
aan die Universiteit van Suid-Afrika ondersoek. 'n Kwantitatiewe
meetinstrument word ontwikkel om gebruikertevredenheid met die
hoofkomponente van die algemene inligtingsdiens, naamlik die inligtingsassistent,
die inligting wat deur die klient ontvang word en die fisiese
omgewing waarin die diens gelewer word, te evalueer. Daar word bevind
dat 'n beduidende assosiasie bestaan tussen gebruikertevredenheid met die
inligtingsassistent en gebruikertevredenheid met die inligting wat
ontvang word. 'n Verkorte vrae lys word ontwerp en aanbevee 1 as 'n
meetinstrument waarmee die bestuur gebruikertevredenheid met die algemene
inligtingsdiens op 'n gereelde grondslag kan meet.
This study investigates the role of interpersonal communication in the
functioning of the general information service provided by the Unisa
Library at the University of South Africa. A quantitative measuring
instrument is developed to evaluate user satisfaction with the main
components of the general information service, that is the information
assistant, the information received by the client and the physical
surroundings in which the service is provided. It is found that a
significant association exists between user satisfaction with the
information assistant and user satisfaction with the information
received. A shortened questionnaire is designed and recommended as a
measuring instrument with which management can on a regular basis measure
user satisfaction with the general information service.
2015-01-23T04:24:25Z
2015-01-23T04:24:25Z
1995-11
Dissertation
Van Heerden, Martha Maria (1995) Evaluering van die rol van interpersoonlike kommunikasie in die funksionering van die Unisa biblioteek se algemene inligtingsdiens, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16308>
http://hdl.handle.net/10500/16308
af
oai:uir.unisa.ac.za:10500/167732018-11-17T13:05:04Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:41Z
urn:hdl:10500/16773
Ondersoekende joernalistiek en sosiale verandering : 'n ontleding en evaluering van die agendastellingsrol van Vrye Weekblad (1988-1993)
Faure, Cornelia
Roelofse, J. J.
Text in Afrikaans
Die navorsingsonderwerp van hierdie proefskrif is ondersoekende joernalistiek en die moontlike of waarskynlike
invloed wat die spesifieke joernalistieke praktyk op die proses van sosiale verandering kan uitoefen. Daar word van die aanname uitgegaan dat koerantberigte weens ondersoekende joernalistiek in sommige gevalle kan lei tot die bewusmaking van ongeregtighede en/of onregmatige dade in die samelewing en dat die joernalistieke praktyk 'n bydraende faktor of soms 'n katalisator tot optredes van owerhede en uiteindelik sosiale verandering
kan wees. Om die aanname toe te lig, word eerstens gekyk na die betekenis van sosiale verandering. Antwoorde
word onder meer gesoek op vrae soos: (i) Wat is
sosiale verandering? en (ii) Wat is die invloed van die
media op sosiale verandering? Tweedens word daar gekyk na wat ondersoekende joernalistiek behels en hoe dit
verskil van veral die konvensionele joernalistieke praktyk. Derdens word 'n profiel van Vrye Weekblad gegee
ten einde die koerant as gevallestudie te regverdig. Vierdens word 'n model vir die kwalitatiewe inhoudsontleding
van voorbeelde van ondersoekende joernalistiek geformuleer. Vyfdens word die model empiries getoets op
ondersoeke wat deur Vrye Weekblad gedoen is. Laastens word gepoog om die teoretiese perspektiewe oor sosiale verandering en die invloed van die media te versoen met die empiriese ontledings van die voorbeelde van ondersoekende joernalistiek in Vrye Weekblad.
The research topic of this thesis is investigative journalism and the possible or probable influence that
this specific journalistic practice may have on the process of social change. The study proceeds from the assumption that investigative newspaper reports can in some instances lead to an awareness of injustices and/or illegal actions in society. This form of journalistic practice could therefore be a contributing factor, and in some cases, a catalyst for government action and ultimately social change. To elaborate on this assumption, attention is firstly given to the meaning of social change. In this respect answers to the following questions are sought:
(i) What is social change? and (ii) What is the influence
of the media on social change? Secondly, attention is given to the characteristics of investigative journalism
and how this practice differs from conventional journalism. Thirdly a profile of Vrye Weekblad is offered
in order to justify the case study. Fourthly a model for the qualitative content analysis of instances
of investigative journalism is formulated. Fifthly this model is tested empirically on investigations undertaken
by Vrye Weekblad. Finally an attempt is made to reconcile the theoretical perspectives on social change and
the influence of the media with the empirical analyses of investigative journalism in Vrye Weekblad.
2015-01-23T04:24:41Z
2015-01-23T04:24:41Z
1995-11
Thesis
Faure, Cornelia (1995) Ondersoekende joernalistiek en sosiale verandering : 'n ontleding en evaluering van die agendastellingsrol van Vrye Weekblad (1988-1993), University of South Africa, Pretoria, <http://hdl.handle.net/10500/16773>
http://hdl.handle.net/10500/16773
af
oai:uir.unisa.ac.za:10500/19692018-11-17T13:05:30Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:58:35Z
urn:hdl:10500/1969
Communication at icg: the internal communication audit as an integrated measuring instrument
Walt, Samantha
Barker, Rachel
Schoonraad, Norle
Internal communication
Integrated communication
Integrated internal communication
Communication audit
Integrated measuring instruments
There is global agreement that in today's business environment an integrated approach to communication is a necessity. Although there is a need to evaluate the application and quality of integrated communication, after almost 20 years of existence, it is still viewed as a difficult concept to implement. Definitions of integrated communication still vary, with no universal consensus. Although the literature on communications does propose various implementation models for evaluating integrated communication, these models are predominantly marketing-related, with parameters pertaining to the customer-experience. As such, these models have serious shortcomings when it comes to measuring the employee-experience.
In this study, employee relationships are seen as the building blocks of the strategic management of communication between an organisation and its external publics. Recognising this significance of employee relationships two decades ago, Cutlip, Center, and Broom (1985) proposed that no organisational relationships are as important as those with employees. They advocated that the first step in promoting positive external relationships is achieving good internal communication. The central thrust is that employees who are truly customer-focused need to work within an employee-centric environment. Customarily, the traditional internal communication audit is used to evaluate the employee environment, employee perceptions of communication and employee attitudes. However, traditional audits have limitations when it comes to measuring integration. Traditional audits do not evaluate the role of the employee in building customer relationships, or the extent to which employees are integrated into an organisation. There is, therefore, a need to extend the traditional internal communication audit, so as to evaluate integrated internal communication and its application and quality.
Duncan (2001) maintains that integrated communication must first exist internally if a company is to effectively communicate externally. Therefore, the primary research objective of this study was to develop a measuring instrument (using elements from existing audits and models) to evaluate integrated internal communication. This entailed a literature review to determine the theoretical status of the concept of integrated communication and internal communication. A measuring instrument was then developed to evaluate integrated internal communication. The second objective was to apply the developed instrument so as to measure employee perceptions of communication at the International Colleges Group (ICG). These perceptions were measured through a group administered perception survey and personal interviews. Research results where used to determine the extent of integrated internal communication at ICG in accordance with four identifiable stages. Findings signifyed some success in the first stage of integrated communication. However, there was no indication of integrated communication in the later stages. The final objective was to test the shortcomings of the proposed instrument.
2009-08-25T10:58:35Z
2009-08-25T10:58:35Z
2009-08-25T10:58:35Z
2006-03-31
Dissertation
Walt, Samantha (2009) Communication at icg: the internal communication audit as an integrated measuring instrument, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1969>
http://hdl.handle.net/10500/1969
en
oai:uir.unisa.ac.za:10500/307942024-02-06T08:49:13Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2024-02-06T08:49:13Z
urn:hdl:10500/30794
An analysis of the extent of cyberbullying awareness among the stakeholders in the selected public school in Gauteng, South Africa
Noguba, Nwabisa
Cyberbullying
Lack of technological infrastructure and poor adoption of digital literacy in South African schools have been cited as some of the factors that impede the success of cyberbullying awareness implementation and monitoring initiatives in schools. The purpose of this study was to analyse the extent of cyberbullying awareness among the stakeholders in a selected public school in Gauteng, South Africa. To achieve this, a literature review on the latest international and local debates on cyberbullying and communication campaigns and strategies was undertaken. Self-awareness theory was used as the guiding theory for the study because of its ability to assess a person’s reaction to and behaviour after exposure to information.
Data were collected using semi-structured interviews and a focus group interview with selected stakeholders (learners, teachers and parents). Through the use of discourse analysis to analyse the interviews, this study found that there was no cyberbullying awareness among the stakeholders within the school system. This lack of awareness was exacerbated by the technological knowledge gap, the non-implementation of a cyberbullying policy and the inability of schools to handle cyberbullying cases.
It is recommended that the Department of Basic Education should conduct ongoing training sessions on the 2012 School Safety Framework, specifically on cyberbullying, and also infuse it into the performance management of school principals. This study will equip the school system to respond to cyberbullying and engage in proactive measures to prevent it. Academically, this study adds to the ongoing discourse on the scourge of gender-based violence in general and cyberbullying in particular as the school system gradually moves into online platforms
2024-02-06T08:49:13Z
2024-02-06T08:49:13Z
2023-08-07
Dissertation
https://hdl.handle.net/10500/30794
en
oai:uir.unisa.ac.za:10500/90272020-02-19T08:29:14Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-04-19T12:08:47Z
urn:hdl:10500/9027
A qualitative textual and comparative analysis of the representation of masculinity in the action and romantic comedy genres
Pascoe, Gerald James
Reid, Julie Barbara Jane
Cilliers, Christo
Masculinity
Gender
Film
Genre
Directed qualitative content analysis
Three-stage coding process
Social construction of reality
Symbolic interactionism
This study is an exploration of the representation of masculinity in film, with particular focus on the way in which the leading male characters in a purposive sample of action genre and romantic comedy genre films represent masculinity. It is posited that masculinity is a construct, the meaning of which is dependent on the social context of the individual. Film being a social artefact could then possibly influence individuals understanding of the construct. Therefore an exploration of the kind of masculinity, the variations thereof across genres, and masculine characteristics of masculinity prevalent in each genre, is a first step in understanding possible influences of the definition of masculinity.
In order to accomplish this exploration, a combination of methods is used to analyse these fictional characters according to a set of codes and „real‟ world norms. The real world norms are based on seven theoretically derived norms of masculinity developed from previous research on masculinity conducted by Levant, Hirsch, Celentano, Cozza, Hill, MacEachern, Marty and Schnedekerl (1992).
The results of the findings from this study indicate that the way in which male characters are created for each genre are different, with male lead characters from the action genre having more characteristics that align with the „real‟ world norms of masculinity (Levant et al 1992). Alternatively, the male lead characters from the romantic comedy genre, have fewer characteristics that align with the seven theoretically derived norms of masculinity. The masculinity represented in the romantic comedy genre is more emotionally available and expressive, less aggressive, more compromising and reliant on others; while in the action genre masculinity is more independent, stoic, aggressive and more physically adventurous. The male lead characters in the romantic comedy genre are more about the emotional aspects of masculinity while the male lead characters in the action genre are more about the physical aspects of masculinity.
2013-04-19T12:08:47Z
2013-04-19T12:08:47Z
2013-04-19
Dissertation
Pascoe, Gerald James (2013) A qualitative textual and comparative analysis of the representation of masculinity in the action and romantic comedy genres, University of South Africa, Pretoria, <http://hdl.handle.net/10500/9027>
http://hdl.handle.net/10500/9027
en
oai:uir.unisa.ac.za:10500/265802020-08-12T09:38:22Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-07-30T09:53:27Z
urn:hdl:10500/26580
Incivility in social media as agonistic democracy? : a discourse theory analysis of dislocation and repair in select government texts in Kenya
Katiambo, David
Sonderling, Stefan
Agonistic democracy
Incivility
Extreme speech
Discourse theory
Carnivalesque
Dislocation
Hegemony
Post-politics
Social media
Kenya
Universalism
Particularism
Empty signifier
Nodal points
Artefacts agency
In an era when adversarial politics is condemned for either being archaic or right-wing extremism, proposing that incivility can be used to counter existing hegemonies, despite its potential to incite violence, is proposing an unorthodox project. By rejecting foundationalist approaches to the current incivility crisis, this study sees an opportunity for it to act as a populist rapture that defies simple binary categorisation and deconstructs incivility, at an ontological level, to reveal the deep meanings and concealed causes that contrast the grand narrative of hate speech. After an overview in chapter one, the study continues with a theoretical review of literature on incivility, guided by the works of radical democracy theorists who universalise what seems particular to Kenya. This review is followed by the description of Bakhtin’s concept of carnivalesque as utani, a joking relationship common in East Africa. For its theoretical perspective, the study is guided by Mouffe’s theory of agonistic democracy and a research method developed by transforming Laclau and Mouffe’s (1985) work in Hegemony and Socialist Strategy: Towards a Radical Democratic, into a method for Discourse Analysis. Various concepts from Laclau and Mouffe’s work are used to innovate an explanation of how political practices in social media, both linguistic and material texts, enhance incivility and the struggle to fix a regime’s preferred meaning. Guided by Laclau and Mouffe’s Discourse Analysis, the study describes how the government is using linguistic tools and physical technologies to repair the dislocation caused by incivility in social media in its attempts to re-create hegemonic practices. Without engaging in naïve reversal of the polarities between acceptable and unacceptable speech, and considering that at the ontological level politics is a friend—enemy relation, the study argues that incivility in social media is part of the return of politics in a post-political era, rather than simple unacceptable speech. While remaining aware of the dangers of extreme speech, but without reinforcing the anti-political rational consensus narrative, incivility is seen as having disruptive counterhegemonic potential, that is, if we consider the powerplay inherent in democracy. It means that binary opposition is blind to the way power produces, and is countered through unacceptable speech.
2020-07-30T09:53:27Z
2020-07-30T09:53:27Z
2019-07
Thesis
http://hdl.handle.net/10500/26580
en
oai:uir.unisa.ac.za:10500/247362018-11-17T13:06:52Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-08-21T12:44:56Z
urn:hdl:10500/24736
Interrogating the role of Zimbabwe‟s print media in environmental reporting
Mandizvidza, Lisborn Webster
Khan, Khatija Bibi
Vambe MT
Text in English
The study aimed to explore the coverage of environmental news by Zimbabwe‟s print media. The research is premised on the admission that the press covers environmental issues in their reportage. However, the study revealed that there are challenges obtaining in environmental reporting by the three weeklies, namely; Daily News on Sunday, The Financial Gazette, and The Sunday Mail. The use of content analysis and critical discourse analysis in analysing the environmental news stories helped to highlight the shortcomings of media houses and journalists as depicted by their choice of words or phrases, the inclusion as well as exclusion of certain viewpoints. The study analysed environmental news in themes such as imminent decimation of wildlife through poaching, climate change, violation of wetlands, destruction of forests, and land reclamation. To aid the understanding and appreciation of environmental reporting by the press, the study utilised three media theories, namely, agenda-setting, development media theory, and framing. Chapter one focused on introducing the context of the study, as well as justifying it, and adopted the qualitative research method for the study. Chapter two gave an extended review for the study. Chapter three provided the research methodology. Chapter four analysed environmental stories published by the Daily News on Sunday.Chapter five analysed environmental stories which were published in The Financial Gazette.Chapter six gave an analysis of environmental news published in The Sunday Mail. Chapter seven concluded the study by giving a summary of the central argument of the study which was that the Zimbabwean press fell short in effectively and efficiently sourcing, selecting and disseminating environmental news. The chapter proffered some recommendations which point to some areas which require further studies.
2018-08-21T12:44:56Z
2018-08-21T12:44:56Z
2018-06
Thesis
Mandizvidza, Lisborn Webster (2018) Interrogating the role of Zimbabwe‟s print media in environmental reporting, University of South Africa, Pretoria, <http://hdl.handle.net/10500/24736>
http://hdl.handle.net/10500/24736
en
oai:uir.unisa.ac.za:10500/271132021-03-22T07:36:12Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-02-21T08:21:11Z
urn:hdl:10500/27113
Understanding communication experiences and job satisfaction of employees at a state institution
Dingalo, Margaret-Ann Limakatso
van Dyk, Louise
Organisational communication
Internal communication
Communication satisfaction
Job satisfaction
Government communication
Public sector
Bureaucracy
Job description index
Communication satisfaction questionnaire
Organisatoriese kommunikasie
Interne kommunikasie
Kommunikasie tevredenheid
Werkstevredenheid
Regering communications
Openbare Sektor
Burokrasie
Job description indeks
Kommunikasie tevredenheid vraelys
Abstracts in English and Afrikaans
There is a growing recognition of the role internal communications play in the overall
functioning of an organisation. Scholars link effective internal communications with
business performance and in the context of a government institution it means that in
order to improve service delivery they must pay attention to the effectiveness of their
communication practices. To execute its mandate effectively the Government
Communications and Information systems (GCIS) as an entity responsible for
managing communications on behalf of government has to ensure that it leads by
example in this regard. The purpose of this study is to explore and describe
communication experiences of GCIS employees. To answer the research question a
cross-sectional survey of n=40 randomly selected employees was conducted at the
GCIS head office. The survey resulted in initial findings which were further explored
by interviewing nine (n=9) purposefully selected individuals.
Results indicate that employees are satisfied with communications in general.
Evidence suggests that not all communication channels are considered reliable
however, perceptions of trust or reliability regarding channels is influenced by an
inherent culture at the GCIS that equates authority and rank with trust. Concerns
were raised with official channels in particular which are perceived as slow, outdated
and irrelevant, blamed in part on bureaucratic processes. Findings show that there is
a strong positive relationship between communication satisfaction and job
satisfaction in line with findings from other studies. This underscores the importance
of effective internal communication practices in state institutions. If communication is
effective, evidence suggests that it will lead to employee job satisfaction. It is
therefore recommended that the GCIS conducts a strategic review of its internal
communication systems and practises in order to evaluate their effectiveness in
helping to achieve communication goals of the organisation. A follow up study be
conducted at the GCIS to measure the implementation of recommendations made in
this study. Furthermore, research is recommended within the government sector as
this will provide a holistic view of communication experiences within state institutions
in South Africa, in particular the influence of bureaucratic systems.
Daar word toenemend erkenning gegee aan die rol wat interne kommunikasie speel
in die algemene funksionering van 'n organisasie. Geleerdes koppel effektiewe
interne kommunikasie met ondernemingsprestasie, en in die konteks van 'n
regeringsinstelling beteken dit dat hulle, ten einde dienslewering te verbeter, moet let
op die effektiwiteit van hul kommunikasiepraktyke. Om sy mandaat effektief uit te
voer, moet die Regeringskommunikasie- en Inligtingstelsels (GCIS) as 'n entiteit wat
namens die regering verantwoordelik is vir die bestuur van kommunikasie verseker
dat dit 'n voorbeeld hiervan is. Die doel van hierdie studie is om kommunikasieervarings
van werknemers van GCIS te verken en te beskryf. Om die
navorsingsvraag te beantwoord, is 'n deursnee-opname van (n=40) lukraak
geselekteerde werknemers by die GCIS-hoofkantoor gedoen. Die opname het gelei
tot aanvanklike bevindings wat verder ondersoek is deur nege (n =9) onderhoude
met doelgerigte geselekteerde onderhoude.
Die resultate dui daarop dat werknemers oor die algemeen tevrede is met
kommunikasie. Bewyse dui daarop dat nie alle metodes as betroubaar beskou word
nie, maar dat persepsies van vertroue of betroubaarheid ten opsigte van kanale
beïnvloed word deur 'n inherente kultuur by die GCIS wat gesag en rang met
vertroue vergelyk. Daar is ook kommer uitgespreek met amptelike
kommunikasiekanale wat gesien word as stadig, verouderd en irrelevant, en deels
die skuld op burokratiese prosesse. Bevindinge toon dat daar 'n sterk positiewe
verwantskap bestaan tussen kommunikasiebevrediging en werkstevredenheid, in
ooreenstemming met bevindings van ander navorsers. Dit onderstreep die
belangrikheid van effektiewe interne kommunikasiepraktyke by staatsinstellings. As
kommunikasie effektief is, dui die getuienis daarop dat dit tot werkstevredenheid van
die werknemers sal lei. Daarom word aanbeveel dat die GCIS 'n strategiese oorsig
van sy interne kommunikasiestelsels en -praktyke uitvoer om die doeltreffendheid
daarvan te evalueer om die organisasie se kommunikasiedoelwitte te bereik. n Opvolgstudie word by die GCIS uitgevoer om die implementering van die
aanbevelings wat in die studie gemaak is, te meet. Verder word navorsing binne die
owerheidsektor aanbeveel, aangesien dit 'n holistiese siening bied van
kommunikasie-ervarings binne staatsinstellings in Suid-Afrika, veral die invloed van
burokratiese prosesse.
2021-02-21T08:21:11Z
2021-02-21T08:21:11Z
2020-08
Dissertation
http://hdl.handle.net/10500/27113
en
oai:uir.unisa.ac.za:10500/47302022-01-27T09:52:17Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2011-08-31T10:29:08Z
urn:hdl:10500/4730
The perceptions of rural Samburu women in Kenya with regard to HIV/AIDS : towards developing a communication strategy
Wanyoike, Pauline Nasesia
Allais, Carol
Cilliers, Christo
Focus groups
In-depth interviews
Health communication
Communication strategy
Socio-cultural factors
HIV/AIDS
Behaviour change model
Qualitative research
Samburu women
Perceptions
Rural women
The objective of this research is to explore the perceptions of rural Samburu women in Kenya with regard to HIV/AIDS in terms of their knowledge, attitudes, beliefs and opinions; to examine several HIV/AIDS awareness channels that have been used to communicate HIV/AIDS messages to the Samburu women to determine how effective they have been in effecting behaviour change.This study is an example of how a communication audit can be carried out on a certain sub-group of a community in order to suggest a tailor-made communication strategy in an effort to stop the spread of HIV among the Samburu women. This study is also a confirmation that the prevention strategies that have been in use to communicate to Samburu women have been inadequate and need to be revised to address the knowledge gaps that exist. The study is located within a relatively new field of health communication where health messages are evaluated to determine whether target audiences are receiving these messages and changing their behaviour in order to live healthier lives. This area of study is also supported by behaviour change models such as the Health Belief Model (HBM), the Social Cognitive Theory (SCT), Diffusion of Innovations Theory, Cultural Models, and Strategic Communication. A qualitative study was undertaken in 2008 by way of ten focus group discussions with Samburu women and eleven in-depth interviews with professionals who ran HIV/AIDS programmes in the Samburu district. The focus groups were constituted by means of convenience sampling whereas the snowball strategy was utilised for the selection of participants for in-depth interviews. The questioning route for the focus group discussions for the Samburu women was guided by five themes namely: knowledge levels of the women; cultural aspects that made the women vulnerable to HIV/AIDS; beliefs about HIV/AIDS; attitudes towards HIV/AIDS; and the different channels of communication used to convey HIV/AIDS messages. The interview schedule for the professionals consisted of open-ended questions and face-to-face interviews were carried out using this schedule.
2011-08-31T10:29:08Z
2011-08-31T10:29:08Z
2011-06
Thesis
Wanyoike, Pauline Nasesia (2011) The perceptions of rural Samburu women in Kenya with regard to HIV/AIDS : towards developing a communication strategy, University of South Africa, Pretoria, <http://hdl.handle.net/10500/4730>
http://hdl.handle.net/10500/4730
en
oai:uir.unisa.ac.za:10500/299932023-05-03T10:26:17Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-05-03T10:20:10Z
urn:hdl:10500/29993
Towards a decolonial medical treatment team approach : the case of mental healthcare in South Africa
Asongu, Acha-Anyi
Moola, Sabihah
Mental health
Decoloniality
Health communication
Multiple case study
Qualitative
Socio-cultural
Medical treatment team
Ubuntu
South Africa
Geestesgesondheid
Dekolonialiteit
Gesondheidskommunikasie
Meervoudige gevallestudie
Kwalitatiewe
Sociokulturele
Mediesebehandelingspan
Suid-Afrika
Impilo yengqondo
Ukuqeda ubukoloni
Ukuxhumana kwezempilo
Izifundo eziningi
Okusezingeni eliphezulu
Inhlalonhle-ngokwesiko
Ithimba lokwelashwa kwezempilo
iNingizimu Afrika
Collaborative medical treatment teamwork through effective communication can enhance mental healthcare. Therefore, medical treatment teamwork is widely advocated as an approach for treating mentally ill patients, since diverse healthcare professionals, contribute expertise for patient care. Effective communication amongst members of the medical treatment team, is fundamental for effective medical treatment teamwork. Therefore, this research focused on exploring how the medical treatment team interacted in order to achieve effective patient care, from a South African perspective.
Approximately 80 per cent South Africans are influenced by socio-cultural factors when approaching and treating mental illness. Hence, a decolonial medical treatment team approach to mental healthcare, enables the medical treatment team to cater for important aspects such as cultural diversity within the medical treatment team, medical treatment team collaboration with traditional healers, and catering for the patient’s cultural context in mental healthcare. This focus caters effectively for mental healthcare in a South African context. However, there is no single model or theory that caters for important aspects (such as the medical treatment teamwork context and socio-cultural aspects catering for diversity) that influence mental healthcare. Hence, the aim of this study was to propose a comprehensive conceptual framework that was synthesised from literature, which included various health communication theories, medical treatment teamwork theories, decolonial theories and cultural theories.
The conceptual framework was verified using four data collection methods namely, document analysis, observation, face-to-face semi-structured interviews, and focus group discussions. Data was analysed using specific steps from Braun and Clarke (2006) via a thematic analysis. The key findings from this study indicated that collaborative medical treatment teamwork which considers the socio-cultural context in mental healthcare, is beneficial in achieving effective mental healthcare. As a result, a comprehensive conceptual framework for a medical treatment team approach to mental healthcare was proposed as a contribution for this study.
Samewerkende mediesebehandelingspanwerk deur doeltreffende kommunikasie kan geestesgesondheidsorg verbeter. Mediesebehandelingspanwerk word dus wyd voorgestaan as ’n benadering vir die behandeling van pasiënte met geestesongesteldheid, aangesien diverse gesondheidsorgpersoneel kundigheid tot pasiëntsorg bydra. Effektiewe kommunikasie tussen lede van die mediesebehandelingspan is die grondslag vir spanwerk in effektiewe mediesebehandelingspanwerk. Hierdie navorsing het dus gefokus op die ondersoek na die wisselwerking tussen die mediesebehandelingspan om effektiewe pasiëntsorg te bereik, vanuit ’n Suid-Afrikaanse perspektief.
Ongeveer 80 persent van Suid-Afrikaners word deur sosiokulturele faktore beïnvloed wanneer hulle geestesongesteldheid benader en behandel. Gevolglik stel ’n dekoloniale mediesebehandelingspanbenadering tot geestesgesondheidsorg die mediesebehandelingspan in staat om voorsiening te maak vir belangrike aspekte soos kulturele diversiteit binne die mediesebehandelingspan, samewerking van die mediesebehandelingspan met tradisionele genesers, en voorsiening vir die pasiënt se kulturele konteks in geestesgesondheidsorg. Hierdie fokus maak doeltreffend voorsiening vir geestesgesondheidsorg in ’n Suid-Afrikaanse konteks. Daar is egter geen enkele model of teorie wat voorsiening maak vir belangrike aspekte (soos die mediesebehandelingspanwerkkonteks en sosiokulturele aspekte wat voorsiening maak vir diversiteit) wat geestesgesondheidsorg beïnvloed nie. Die doel van hierdie studie was dus om ’n omvattende konseptuele raamwerk voor te stel wat uit literatuur gesintetiseer is wat verskeie gesondheidskommunikasieteorieë, mediesebehandelingspanwerkteorieë, dekoloniale teorieë en kulturele teorieë ingesluit het.
Die konseptuele raamwerk is geverifieer deur gebruik te maak van vier data-insamelingsmetodes, naamlik dokumentontleding, waarneming, aangesig-tot-aangesig semi-gestruktureerde onderhoude en fokusgroepbesprekings. Data is tematies ontleed aan die hand van spesifieke stappe van Braun en Clarke (2006). Die sleutelbevindinge van die studie het aangedui dat samewerkende mediesebehandelingspanwerk wat die sosiokulturele konteks in geestesgesondheid in ag neem voordelig is in die bereiking van effektiewe geestesgesondheidsorg. Gevolglik is ’n omvattende konseptuele raamwerk vir ’n mediesebehandelingspanbenadering tot geestesgesondheidsorg voorgestel as ’n bydrae vir hierdie studie.
Ukusebenzisana kwethimba lokwelashwa ngokuxhumana okuphumelelayo kungathuthukisa ukunakekelwa kwezempilo yengqondo. Ngakho-ke, ukusebenzisana kwethimba lokwelashwa kukhuthazwa kabanzi njengendlela yokwelapha iziguli ezigula ngengqondo, njengoba ochwepheshe abahlukahlukene bezokunakekelwa kwempilo, benikela ngobuchwepheshe bokunakekelwa kwesiguli. Ukuxhumana okuphumelelayo phakathi kwamalungu ethimba lezokwelapha, kubalulekile ekusebenzeni kwethimba lokwelashwa okuphumelelayo. Ngakho-ke, lolu cwaningo lugxile ekuhloleni ukuthi ithimba lezokwelapha lisebenzisana kanjani ukuze kuzuzwe ukunakekelwa kwesiguli okusebenzayo, ngokombono waseNingizimu Afrika.
Cishe amaphesenti angama-80 abantu baseNingizimu Afrika bathonywa yizici zezenhlalo namasiko lapho besondela futhi belapha ukugula ngengqondo. Ngakho-ke, indlela yethimba lezokwelapha elingasekho ekunakekelweni ngokwengqondo, yenza ithimba lezokwelapha likwazi ukubhekelela izici ezibalulekile njengokuhlukahluka kwamasiko eqenjini lezokwelapha, ithimba lezokwelapha ukusebenzisana nabelaphi bendabuko, kanye nokubhekelela amasiko esiguli ekunakekelweni kwengqondo. Lokhu kugxila kusiza ngempumelelo ekunakekelweni kwengqondo esimeni saseNingizimu Afrika. Kodwa-ke, asikho isifanekiso esisodwa noma umbono obhekelela izici ezibalulekile (njengomongo wethimba lokwelashwa kanye nezici zenhlalonhle-zamasiko ezibhekelela ukuhlukahluka) ezinomthelela ekunakekelweni kwengqondo. Ngakho-ke, inhloso yalolu cwaningo kwakuwukuphakamisa uhlaka lomqondo olubanzi olwahlanganiswa ezincwadini, olwaluhlanganisa imibono yezokuxhumana yezempilo ehlukahlukene, imibono yethimba lezokwelapha, imibono yokuqeda ubukoloni kanye nemibono yamasiko.
Uhlaka lomqondo lwaqinisekiswa kusetshenziswa izindlela ezine zokuqoqwa kwemininingwane okungukuthi, ukuhlaziya imibhalo, ukubuka, izingxoxo zobuso nobuso ezihlelwe kancane, kanye nezingxoxo zamaqembu agxilile. Imininingwane yahlaziywa kusetshenziswa izinyathelo ezithile ezivela ku-Braun and Clarke (2006) ngokuhlaziywa kwendikimba. Okutholiwe okubalulekile okuvela kulolu cwaningo kubonise ukuthi ukusebenzisana kwethimba lokwelashwa okucabangela umongo wenhlalonhle-ngokwesiko ekunakekelweni kwezengqondo, kunenzuzo ekuzuzeni ukunakekelwa kwezempilo yengqondo okusebenzayo. Ngenxa yalokho, kwahlongozwa uhlaka olubanzi lomqondo wethimba lezokwelapha ekunakekelweni ngokwengqondo njengomnikelo walolu cwaningo.
2023-05-03T10:20:10Z
2023-05-03T10:20:10Z
2023-01-26
Thesis
https://hdl.handle.net/10500/29993
en
oai:uir.unisa.ac.za:10500/285582022-02-17T06:19:25Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-02-15T13:11:38Z
urn:hdl:10500/28558
News media gatekeeping on digital platforms : a strategy for enhancing brand personality and news diffusion
Da-Costa, Caroline Aboagye
Reid, Julie
Brand personality
Gatekeeping theory
News diffusion
Online digital platforms
Online news media gatekeepers
Professional gatekeeping
Public/citizen/online user gatekeeper
Radio online digital brand extension
Signalling theory
Traditional media gatekeepers
Igosa elimele igama leshishini
Ingcingane yokuhlela
Ukusasaza iindaba
Amaqonga obuchwepheshe bedijithali
Abahleli beendaba ezisasazwa ngeintanethi
Ukuhlela ngobungcali
Uluntu/ummi/umsebenzisi weintanethi ongumhleli
Ingcingane yosasazo
Abahleli bamajelo akudala
Abstracts in English and Xhosa
This cross-sectional qualitative mixed-methods study explores how news media organisations employ their gatekeeping activities to brand their news outlets and, subsequently, how the brand helps to diffuse their news stories. The focus is primarily on how radio in Ghana has capitalised on technological advancement to create an online presence through radio online digital brand extensions, thus increasing their news outlet's availability to media audiences for enhanced news dissemination. This coincides with the burgeoning emergence of digital content creators facilitated by technological advancement in the media space, resulting in traditional media losing its position as the sole news source and agenda setter. This notwithstanding, the gatekeeping performed by traditional media outlets and their credibility built over the years was found to sustain them in the digital era.
Situated within the interpretive research paradigm, this exploratory mixed-method study is approached qualitatively, with the quantitative aspect serving an auxiliary role. It is informed by the gatekeeping and signalling theories. It purposively samples six online digital news media brands made up of three radio online brand extensions, namely myjoyonline.com, peacefmonline.com and citifmonline.com, and three solely online digital news brands, namely newsghana24.com, mynewsghana.net and modernghana.com. The research design used the NodeXL software to collect quantitative data from the Twitter handles of the six online digital brands to plot 24 network visualisation graphs over one month. This is followed by semi-structured interviews with the online news editors, social media managers and social media curators of the six news organisations.
The study establishes that traditional media brand extensions are greatly advantaged in the digital era compared to their solely online digital brand counterparts. The brand identities built by traditional media through their normative gatekeeping decisions has translated into large audience followings on their digital media platforms. They are observed to follow a journalistic branding orientation. Solely online digital brands on the other hand follow a marketing brand orientation and they capitalise on their digital presence to improve their finances and sustainability. The study makes a two-fold recommendation to radio online digital brands on one hand and to solely online digital media brands on the other.
Ngokusebenzisa iindlela zophando ezixutyiweyo, esi sifundo siphonononga indlela amaqumrhu eendaba asebenzisa ngayo ukuhlela njengecebo lokuzakhela igama, kwaye xa selidumile elo gama liqhuba njani ekusasazeni iindaba. Kugxininiswa kwindlela amajelo osasazo ngonomathotholo eGhana abusebenzisa ngayo ubuchwepheshe ekuveleni kumaza omoya ngokwenza iminatha yonomathotholo omanyelwa kwi-intanethi, ngaloo ndlela kube kusandiswa amathuba okufumana iindaba kubaphulaphuli ngokomeleza iinkqubo zosasazo lweendaba. Oku kungqamana nokuhluma okunwenwayo kwabaqulunqi bemixholo ngobuchwepheshe bedijithali, nto leyo idala ukuba amajelo osasazo abefudula ekhona alahlekelwe yindawo yawo yesiqhelo apho ebekade ewodwa ekusasazeni iindaba nasekusekeni iajenda. Noxa kunjalo, indlela yokuhlela iindaba, esetyenziswa ngamajelo akudala nokuthembeka kwawo eluntwini okudaleke emva kweminyaka emininzi, kwenza ukuba la majelo angagqumeleleki kweli xesha lobuchwepheshe bedijithali.
Esi sifundo sisebenzise amava abathathi nxaxheba nezinye iindlela ezininzi zophando kwaye sivelelwe ngenkalo yokuzathuza, lo gama inkalo yokusebenzisa amanani inendima eyidlalileyo nayo ekuncediseni uphando. Kuqwalaselwe iingcingane zokuhlela nokusasaza. Kuthathwe isampulu ngononophelo kumajelo eendaba edijithali amathandathu akhiwe ngeminatha emithathu yonomathotholo ofumaneka kwi-intanethi. La majelo ngala: myjoyonline.com, peacefmonline.com, citifmonline.com, namathathu angawomoya qha angala: newsghana24.com, mynewsghana.net, modernghana.com. Uyilo lophando lwasebenzisa isixhobo sobuchwepheshe esiyiNodeXL ekuqokeleleni iinkcukacha zolwazi ngokuqwalasela amanani, kumaqonga onxibelelwano lweTwitter kumajelo amathandathu, kwaqulunqwa iigrafu zababukeli ezingama-24 kwixesha elingangenyanga. Kwalandeliswa ngeendliwano ndlebe ezingaqingqwanga ngokupheleleyo nabahleli beendaba, abaphathi bamaqonga onxibelelwano, abagcini bamaqonga onxibelelwano amaqumrhu eendaba amathandathu amatsha.
Isifundo safumanisa ukuba iminatha yosasazo yakudala inamandla kwixesha ledijithali xa ithelekiswa nale iyidijithali qwaba. Amajelo osasazo akudala selezenzele igama kwaye ukwaziwa kwamagama awo neendlela ahlela ngazo iindaba kukhokelela ekufumaneni abaphulaphuli abaninzi kumaqonga awo edijithali. Abonakala elandela icebo lokusebenzisa ukwaziwa kwegama. Amajelo edijithali qwaba wona alandela icebo lokuququzelela ukwazisa igama kwaye axhathise ngokuba nawo ekhona kumaza edijithali ukuze akhulise imali yawo nozinzo. Esi sifundo senze iingcebiso ezimacala mabini, okokuqala kumajelo oonomathotholo bedijithali, okwesibini kumajelo edijithali qwaba.
2022-02-15T13:11:38Z
2022-02-15T13:11:38Z
2021-10
https://hdl.handle.net/10500/28558
en
oai:uir.unisa.ac.za:10500/304032023-08-17T03:38:46Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-08-17T03:31:46Z
urn:hdl:10500/30403
Practice of participatory communication : asset based community development legacy project in Lusikisiki, Eastern Cape
Maphumulo, Andile Bongeka
Mudzanani, Takalani Eric
Development communication
Communication
Asset-based community development
Participatory communication
Typologies of participation
The purpose of the study was to explore the practice of participatory communication by the South African National Road Agency (SANRAL) on the Asset Based Community Development (ABCD) project in Lusikisiki, Eastern Cape (EC) Province. The study was conducted in fourteen villages that form part of package four where SANRAL is busy constructing a road. Zutari, formerly known as Aurecon, was appointed with Royal Mndawe Holdings (ROMH) as a consortium in order to provide professional services for the 17,6 km Section 20 stretch of the N2 Wild Coast Toll Highway between Msikaba Bridge and Lingeni Intersection. The research used a qualitative case study research approach, and is framed within participatory communication. The findings of the study were based on consideration of in-depth participant interviews, analysed using a systematic method, where interview transcripts were arranged and coded to categorise information accordingly. The study population consisted of people that have been fairly involved in the project, mainly the Project Liaison Committee Members (PLC). This group of stakeholders were more relevant to provide insights about how the practice of participatory communication has been practiced on an ongoing community development project. Similarly, development communication uses communication processes that aim to improve the lives of the citizens (Alemnew, 2017). Consequently, the study explored the practice of participatory communication in a setting in which a sustainable development model (ABCD) is being employed to catalyse SANRAL’s post-construction legacy in the area. SANRAL adopted an ABCD model to drive its intended legacy programme. This study empowers development communication practitioners and informs development discourses alike. The findings revealed that genuine participation was practiced by SANRAL on the ABCD Project. Likewise, participatory communication is associated with a two-way flow of communication, allowing community members to become key drivers of their development, and not mere beneficiaries of development interventions in their area (Ako, 2017). Notably, the major communications practices were best described as a two-way participatory approach, aimed at facilitating socio-economic development on an ABCD community-based project. The study finds that participatory communication enables information sharing between people, as it creates a legitimate platform for the marginalised to be empowered during development devised with them in mind.
2023-08-17T03:31:46Z
2023-08-17T03:31:46Z
2022-11-30
Dissertation
https://hdl.handle.net/10500/30403
en
oai:uir.unisa.ac.za:10500/16702023-07-06T11:41:46Zcom_10500_23650com_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_23651col_10500_183col_10500_507col_10500_18564
2009-08-25T10:55:30Z
urn:hdl:10500/1670
Covering Ethiopia: comparison of the Ethiopian news agency with Reuters
Abebe Demissie Banjaw
Bornman, Elirea
djagegjj@unisa.ac.za
Values and stereotyping
Ideology
Global journalism
Africa
Ethiopian Elections
Ethiopia
NWICO
Salience
Framing
Agenda-setting
National news agencies
Global news agencies
Reuters
Ethiopian News Agency
This dissertation examines the agendas and frames used by the Ethiopian News Agency (ENA) and Reuters in their coverage of issues and actors of the May 2005 Ethiopian Elections, by employing agenda-setting and framing theories. The study applies quantitative and qualitative methods and examined fifty news stories from each news agency, and forwards five main findings: One, ENA and Reuters differed in setting agendas. While ENA focused on the legitimacy, Reuters emphasised on the killings and arrests of the electoral process. Second, ENA and Reuters differed in their motives to make some actors more salient than others. Third, ENA framed Elections processes as rightful, while Reuters framed them as disfigured. Fourth, ENA framed government parties as visionary and indomitable, and the oppositions as wrongdoers. Contrastingly, Reuters framed the oppositions as victims, and the government parties as brutal actors. And finally, by so doing, both agencies reflected their respective interests.
2009-08-25T10:55:30Z
2009-08-25T10:55:30Z
2009-08-25T10:55:30Z
2008-11-30
Dissertation
Banjaw, Abebe Demissie (2009) Covering Ethiopia: comparison of the Ethiopian news agency with Reuters, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1670>
http://hdl.handle.net/10500/1670
en
oai:uir.unisa.ac.za:10500/138722018-11-17T13:04:27Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2014-08-27T11:35:13Z
urn:hdl:10500/13872
Technology challenges faced by rural women in the Eastern Cape province of South Africa: a case study in the Chris Hani Municipality
Chisango, Grasia
Mbatha, B.T. Prof.
Lesame, N. C. Prof.
Technology challenges
Accessibility of ICT
Affordability of ICT
Availability of ICT
Rural women
ICT literacy
Universal service
Universal access
Global society
Digital divide
Information Society
The study sought to explore technology challenges faced by some rural women in Intsika-Yethu and Emalahleni local municipalities, under the Chris Hani District Municipality, in the Eastern Cape Province of South Africa. Available literature reveals that some rural women in South Africa and other developing parts of the world face technology challenges. The study is qualitative and focuses on two municipalities. Thirty-two women participated in the study. Data were collected through in-depth interviews and focus group interviews. Data were presented, analysed and discussed according to the themes derived from the sub-research questions. It emerged from the study that while most women in both municipalities were aware of ICT, they are however facing ICT access challenges in most areas of the municipalities. The findings do not depict the South African government national ICT policy goals which realises the importance of technology in the integration of services for the development of rural areas. Designing intervention programs for secondary school girls and some rural women, as well as monitoring and evaluating ICT programs in rural areas are recommended.
2014-08-27T11:35:13Z
2014-08-27T11:35:13Z
2014-06
Dissertation
Chisango, Grasia (2014) Technology challenges faced by rural women in the Eastern Cape province of South Africa: a case study in the Chris Hani Municipality, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13872>
http://hdl.handle.net/10500/13872
en
oai:uir.unisa.ac.za:10500/190322019-04-12T13:05:43Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-09-04T13:04:09Z
urn:hdl:10500/19032
Communication across cultures and its implications: the case of black indigenous Zambians and white western migrants living in Zambia
Silungwe, Wilson
Bornman, Elirea
Musvosvi, D.
Communication
Nonverbal communication
Verbal communication
Intercultural communication
Culture
Globalization
Black indigenous Zambians
Western migrants
Intercultural communication effectiveness
Intercultural communication misunderstanding
Symbolic interactionism
Coordinated management of meaning
Anxiety uncertainty reduction
The overarching aim of this study was to explore the similarities and differences in communication and other cultural practices in encounters between black indigenous Zambians and white Western migrants living in Zambia and the implications of these similarities and differences.
The research adopted a qualitative research design, and focus group discussions were used as a data collection tool, using a video recorder to capture the discussions. The focus group comprised of 6 black indigenous Zambians and 6 white Westerners. The collected data was then transcribed from the video records and analysed using thematic analysis.
The conclusion to this study is that the culture of black indigenous Zambians and that of white Westerners have both similarities and differences as far as communication practices and other practices are concerned. These similarities and differences influence communication encounters between the people of the two cultures either positively or negatively rendering communication either effective or non-effective.
2015-09-04T13:04:09Z
2015-09-04T13:04:09Z
2014
Dissertation
Silungwe, Wilson (2014) Communication across cultures and its implications: the case of black indigenous Zambians and white western migrants living in Zambia, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19032>
http://hdl.handle.net/10500/19032
en
oai:uir.unisa.ac.za:10500/211192018-11-17T13:06:58Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2016-08-16T11:13:05Z
urn:hdl:10500/21119
The role of interpersonal communication in managing peer co-worker conflict in a non-governmental organisation : a case study of SILC Kenya, Eldoret
Omayo, Faith Moraa
Mbatha, B.(Blessing)
Conflict
Conflict management
Organisational communication
Interpersonal communication
Interpersonal conflict
Resource exchange
Social Exchange theory
Non-Governmental organisation
Peer co-worker relationships
Peer co-worker exchange
Conflict is an inevitable occurrence in any human interaction setting and organisations are no exception. Communication is an essential an important aspect of conflict. People run organisations and without interaction through communication, organisational existence would be next to impossible.
This dissertation aims to explore the role of interpersonal communication in managing peer co-worker conflict in a Non-Governmental organisation, SILC KENYA, Eldoret.
This study adopted a qualitative case study. Semi-structured face-to-face interviews were conducted to collect data from fifteen employees of the same hierarchical level.
The study revealed various causes of conflict amongst the peer co-workers. Exchange of resources amongst peer co-workers was seen to better interpersonal relations in the workplace and it was further noted that interpersonal communication plays an important role in conflict management. The study recommends that peer co-workers should be equipped with interpersonal communication skills through frequent teambuilding activities and training workshops to aid in conflict management.
2016-08-16T11:13:05Z
2016-08-16T11:13:05Z
2016-07-15
Dissertation
Omayo, Faith Moraa (2016) The role of interpersonal communication in managing peer co-worker conflict in a non-governmental organisation : a case study of SILC Kenya, Eldoret, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21119>
http://hdl.handle.net/10500/21119
en
oai:uir.unisa.ac.za:10500/283302021-12-21T08:22:20Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-11-26T13:49:21Z
urn:hdl:10500/28330
An analysis of South African newspapers' representation of human trafficking
Mbikwana, Vuyokazi Mildred
Van Heerden, Martha Maria
South African newspapers
Content analysis
Qualitative content analysis
Representation
Human trafficking
Themes surrounding human trafficking
Forms or types of human trafficking
News media play a significant role in creating awareness about human trafficking. This study analysed the manner in which South African newspapers represent the issue of human trafficking. It explored and discussed the themes surrounding human trafficking covered, as well as the forms or types of human trafficking addressed in South African newspapers. It has examined the representation of human trafficking in six South African newspapers, namely, City Press, Daily Dispatch, Sowetan, Sunday Times, The Citizen and The Star published between 1 June 2019 and 31 December 2019. The study was guided by the following research questions: Do South African newspapers portray or represent human trafficking as a form of organised crime, as a problem of immigration, as a human rights issue or as a public health concern? Which themes surrounding human trafficking do South African newspapers cover? Which forms or types of trafficking do South African newspapers address? The study used qualitative content analysis to examine the representation of human trafficking in South African newspapers, selected articles were coded in terms of representation of human trafficking, themes covered and forms or types of human trafficking addressed. The findings revealed that South African newspapers represent human trafficking as a form of organised crime, immigration problem, human rights issue, as well as a public health concern. South African newspapers focused more on representing human trafficking as a form of organised crime than as an immigration problem, human rights issue, or public health concern. The results also indicated that South African newspapers focused on causes, solutions or remedies, nature or type, victims as well as perpetrators of human trafficking. They also reflected that the most common type of trafficking addressed in South African newspapers is sex trafficking, followed by trafficking for forced labour, trafficking for crime or other exploitative purposes, child trafficking, or kidnapping, illegal adoptions, forced marriages
v
and removal of body parts. The study concluded that South African newspapers represent human trafficking as form of organised crime, an immigration problem, human rights issue as well as a public health concern. It also concluded that South African newspapers’ reporting does not focus much on the causes of human trafficking and proposed a few solutions or remedies. The reporting also concentrates on victims and perpetrators of human trafficking. Also, that the most common type of human trafficking addressed is sex trafficking. The study recommends that South African newspapers should not only focus more on reporting human trafficking as a form of organised crime but also on human trafficking as an immigration problem, human rights issue and a public health concern. It also recommended that their reporting should focus more on causes as well as solutions to the problem. The reporting should be more focused on victims human trafficking and continue to report on perpetrators. They also ought to report more on other form of human trafficking other than sex trafficking.
2021-11-26T13:49:21Z
2021-11-26T13:49:21Z
2021-06
Dissertation
https://hdl.handle.net/10500/28330
en
oai:uir.unisa.ac.za:10500/42582018-11-17T13:05:47Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2011-06-07T08:09:29Z
urn:hdl:10500/4258
Coverage of African countries in Pan-African business magazines : evidence of hierarchy in regional news flows
Ubomba-Jaswa, Florence Otae
Bornman, Elirea
African business
Africa investor
Business magazines
Economic news
Dependency theory
World system theory
Regional hierachies
Africa
Business in Africa
International news flow
Regional news flow
South Africa
Structural theory of imperialism
This dissertation examines the flow of economic news in Africa, in order to investigate
the potential existence of regional hierarchies in international news flow. The research
was based on a framework of theories on international news flow. A quantitative and
qualitative content analysis of a sample of news articles published in Africa Investor,
African Business and Business in Africa during 2007 and 2008 was analysed. The
quantitative results showed that South Africa received the highest level of coverage and
was covered to a greater extent than any other African country. The qualitative results
indicated that there was clear evidence of regional hierarchy in the coverage of African
countries: South Africa received extensive coverage probably due to the fact that it is
the largest, most advanced and influential economy in the continent. The study showed
that inequality in news coverage is not only a global issue, but also a regional one.
2011-06-07T08:09:29Z
2011-06-07T08:09:29Z
2009-04
2009-04
Dissertation
Ubomba-Jaswa, Florence Otae (2009) Coverage of African countries in Pan-African business magazines : evidence of hierarchy in regional news flows, University of South Africa, Pretoria, <http://hdl.handle.net/10500/4258>
http://hdl.handle.net/10500/4258
en
oai:uir.unisa.ac.za:10500/308182024-02-15T10:48:32Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2024-02-15T10:48:31Z
urn:hdl:10500/30818
Investigating Covid-19 twitter sentiments during the 2021 vaccine roll-out in South Africa
Jimoh, Sinenhlanhla
COVID-19 vaccines
Vaccination is a vital component in the control of a pandemic like COVID-19. However, to a certain extent, COVID-19 vaccines have been met with public fear and scepticism, thereby making it difficult for communication practitioners, health authorities and health experts to communicate science-based information on the vaccines. Social media have been proven to play a significant role in the low acceptability of vaccines. The fundamental objective of this research was to investigate the sentiment of tweets and themes within those tweets on COVID-19 vaccines in South Africa, from January to May 2021.
Twitter is one of the most effective platforms for monitoring vaccine sentiments with the view of informing communication campaigns of the proactive use of social media during disease outbreaks and identifying, responding to and avoiding vaccine misinformation. The results of the study hold potential interest for organisations responsible for the uptake of vaccines, such as the Department of Health, regional health organisations, like the Africa Centres for Disease Control and Prevention, global health organisations, such as the World Health Organization (WHO), and social science researchers.
The study employed both qualitative and quantitative research methodologies, while Meltwater Media Intelligence was utilised to collect data. The Meltwater Media Intelligence tool was programmed to track and identify tweets concerning COVID-19 vaccines in South Africa, from January to May 2021. To acquire relevant tweets, the program browsed and indexed tweets by using machine-learning algorithms and an online Boolean searches. Tweets were extracted by using prominent hashtags, which resulted in the creation of a research string. After the data had been cleaned, the remaining tweet collection – which consisted of 20 841 original tweets and individual users’ quoted tweets – was analysed.
The sentiment analysis of tweets on COVID-19 vaccines resulted in demonstrating that the majority (85%) of tweets from January 2021 to May 2021 expressed neutral emotions around COVID-19 vaccinations.
Furthermore, tweets with neutral sentiments were the most prevalent during the entire period, whereas tweets with positive sentiments were the least prevalent during this period. Between February and May 2021, negative and positive attitudes were balanced. Furthermore, the thematic analysis of 150 tweets (which have been equally sampled from negative, neutral and positive tweets), between January 2021 to May 2021, on COVID-19 vaccines, revealed a total of 25 topics, which were grouped into seven overarching themes. In descending order, based on the number of tweets, the vaccine delivery and roll-out theme has 37 tweets, which accounts for 24.7%. The next theme, vaccine acceptance, included 30 tweets, which accounted for 20%. The third theme, government trust, had 29 Tweets which accounted for 19.33%. Knowledge of vaccines and vaccination information theme comprised of 19 Tweets accounting for 12.67%. Vaccine hesitancy was the fifth theme with 15 tweets accounting for 10% of the overall sample. The sixth theme, vaccine efficacy and safety, totalled 12 tweets, which accounted for 8.00%. Finally, the theme economic impact gathered the least number of tweets, accounting for eight tweets to make 5.33%.
This study contributes to the emerging picture of COVID-19 related sentiments on Twitter in South Africa. The study shows that Twitter sentiment and thematic analyses can be leveraged by studying the varying sentiments during the roll-out of critical health interventions such as the COVID-19 vaccine.
2024-02-15T10:48:31Z
2024-02-15T10:48:31Z
2022-01
Dissertation
https://hdl.handle.net/10500/30818
en
oai:uir.unisa.ac.za:10500/34312023-07-18T09:09:52Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2010-07-14T12:21:50Z
urn:hdl:10500/3431
An intergrated crisis communication framework for strategic crisis communication with the media : a case study on a financial services provider
Swart, Yolandi
Barker, Rachel, 1958-
Two-way communication
Integrated communication
Strategic management
Crisis communication
Excellence theory
Stakeholder relationship building
Communication
Strategy
Strategic communication
Crisis management
Stakeholder
For organisations to survive in an ever-changing milieu, as evident from the current business
environment, sufficient crisis communication and management practices need to be in place to ensure
organisational survival. Despite the latter, organisational crises are often inefficiently managed which
could be ascribed to the lack of managing crises strategically (Kash & Darling 1998:180). This study
explores the lack of strategic crisis communication processes within the financial industry specifically,
to ensure effective crisis communication with the media as stakeholder group, through the proposition
of an integrated crisis communication framework, which focuses on:
· Combining integrated communication (IC) literature with Grunig’s theory of communication
excellence to build sustainable media relationships through two-way communication; and
· Implementing a crisis communication process that has proactive, reactive and post-evaluative crisis
communication stages, thereby moving away from crisis communication as a predominant reactive function.
2010-07-14T12:21:50Z
2010-07-14T12:21:50Z
2010-03
Dissertation
Swart, Yolandi (2010) An intergrated crisis communication framework for strategic crisis communication with the media : a case study on a financial services provider, University of South Africa, Pretoria, <http://hdl.handle.net/10500/3431>
http://hdl.handle.net/10500/3431
en
oai:uir.unisa.ac.za:10500/265242020-08-27T13:56:26Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-07-07T12:45:41Z
urn:hdl:10500/26524
An exploration of online organisation-public relationships: the role of critical PR in the Middle East
Smith, Steven Carl
Botha, Yolandi
Middle East
Public relations professional
Critical public relations
Public relations activism
Persuasion
Power
Online organisation-public relationships
Digital activism
Relationship cultivation strategies
Social media
Midde-Ooste
Professionele PR-praktisyn
Krieke openbare betrekkinge
Openbare betrekkings aktivisme
Oortuiging
Mag
Aanlyn organisasie-openbare verhoudings
Digitale aktivisme
Verhoudingsverbouingstrategiee
Sosiale media
IMpumalanga Ephakathi
Ochwepheshe bobudlelwano bomphakathi
Ubudlelwane obubucayi bomphakathi
Intshisekelo yobudlelwano bomphakathi
Ukukholisa, amandla
Inhlangano ye-inthanethi-ubudlelwano bomphakathi
Intshiseko yedijithali
Ukuhlakulela amasu obudlelwano
Inkundla yokuxhumana
Abstracts in English, Afrikaans, Zulu and Arabic
The Middle East has a rising demand for public relations (PR) professionals because many of the oil-producing countries in the region are implementing radical transformational strategies to develop their non-oil sectors to safeguard future generations. PR professionals in the region are challenged by volatile environments in which there are on-going conflicts and wars. However, PR in the Middle East is key to engagement in its complex social, economic and political climate. Information and communication technology has captured the attention of organisations in the Middle East, by contributing to the evolution of PR practices from monologue to dialogue and from control to engagement.
Against this background, the study explored critical PR and PR activism in the Middle East. Critical PR radically changes the traditional approach of PR, from asking how it can assist organisations to be more efficient, to asking what its role is in society? It advocates that the PR professional act as the facilitator of debate, dialogue and even dissent, and to encourage public input, thereby influencing public policies to develop long-term, transformational programmes that benefit society.
This study explored the theoretical characteristics of critical PR elements and the principles of online organisation–public relationships. These characteristics and principles were further explored and measured by a quantitative self-administered web-based survey and one-on-one interviews with PR professionals in the Middle East Public Relations Association and from leading listed Middle Eastern organisations.
Die Midde-Ooste het 'n toenemende behoefte aan professionele persone in die gebied van openbare betrekkinge en PR. Baie van die olieproduserende lande in die streek implementeer radikale transformasiestrategieë om hul nie-oliesektore te ontwikkel en om so toekomstige geslagte te beveilig.
Professionele PR-personeel in die streek het groot uitdagings in die vorm van vlugtige veranderinge in die verskillende gebiede waarin konflikte en oorloë alomteenwoordig is. Openbare betrekkinge in die Midde-Ooste is egter die sleutel om die verskillende partye te kan bereik en betrek, weens die komplekse sosiale, ekonomiese en politieke klimaat. Inligting- en kommunikasietegnologie het die aandag van organisasies in die Midde-Ooste gevang weens hulle bydrae tot die evolusie van PR-praktyke, van monoloog tot dialoog, en van beheer tot betrokkenheid.
Dit is teen hierdie agtergrond dat die studie kritiese openbare betrekkinge en openbare betrekkings aktivisme in die Midde-Ooste ondersoek. Kritieke openbare betrekkinge verander die tradisionele benadering van openbare betrekkinge radikaal. Dit stel vrae: hoe kan dit organisasies help om meer doeltreffend te wees, en watter rol kan dit in die samelewing speel? Dit bepleit dat die professionele PR-praktisyn as fasiliteerder vir debat, dialoog en selfs verdeeldheid kan optree, sowel as openbare bydrag aan te moedig. Sodoende kan hy of sy openbare beleid beïnvloed om langtermyn transformasieprogramme, wat die samelewing bevoordeel, te ontwikkel.
Hierdie studie het die teoretiese eienskappe van kritiese openbarebetrekkingselemente en die beginsels van aanlyn-organisasies se openbare betrekkingspraktyk ondersoek. Hierdie eienskappe en beginsels is verder ondersoek en gemeet aan die hand van 'n kwantitatiewe, self-geadministreerde web-gebaseerde opname en deur persoonlike onderhoude met professionele PR-persone in die Middle East Public Relations Association en toonaangewende en genoteerde Midde-Oosterse organisasies.
IMpumalanga Ephakathi inesidingo esikhulayo sochwepheshe bezobudlelwano bomphakathi ngoba amazwe amaningi akhiqiza uwoyela esifundeni asebenzisa amasu amakhulu ezinguquko ukuze athuthukise imikhakha yawo engenawo uwoyela ukuvikela izizukulwane ezizayo. Ochwepheshe bezobudlelwano bomphakathi esifundeni babhekene nenselele yezimo eziguquguqukayo lapho kukhona izingxabano nezimpi eziqhubekayo. Nokho, ubudlelwano bomphakathi eMpumalanga Ephakathi buyinto esemqoka ekubhekanani nesimo sawo senhlalo esiyinkimbinkimbi, nasesimweni sezomnotho nesezombusazwe. Ubuchwepheshe bolwazi nobezokuxhumana buye badonsa ukunaka kwezinhlangano eziseMpumalanga Ephakathi, ngokufaka isandla ekuguqukeni kwemikhuba ye-PR isuke ekubeni imiyalelo iye ekubeni ingxoxo nasekulawuleni iye ekubambisaneni.
Ngokumelene nalesi sizinda, ucwaningo luhlole ubudlelwane obubucayi bomphakathi kanye nentshisekelo yobudlelwano bomphakathi eMpumalanga Ephakathi. Ubudlelwano bomphakathi obucayi buguqula kakhulu indlela yokwenza yendabuko yobudlelwano bomphakathi, kusukela ekubuzeni ukuthi bungazisiza kanjani izinhlangano ukuba zisebenze kahle, kuya ekubuzeni ukuthi iyiphi indima yabo emphakathini. Igcizelela ukuthi ochwepheshe bezobudlelwano bomphakathi basebenze njengomxazululi wempikiswano, izingxoxo ngisho nokungavumelani, futhi bakhuthaze nomphakathi ukuba ubambe iqhaza, ngaleyo ndlela bathonye izinqubomgomo zomphakathi zokuthuthukisa izinhlelo zesikhathi eside, zezinguquko ezizuzisa umphakathi.
Lolu cwaningo luhlole izici zemibono yezinto ezibucayi zobudlelwano bomphakathi kanye nemigomo yenhlangano eku-inthanethi-ubudlelwano bomphakathi. Lezi zimpawu kanye nemigomo yahlolisiswa kakhudlwana futhi yalinganiswa ngenhlolovo esuselwa kuwebhu esebenza ngobuningi kanye nokuxoxisana nomuntu ngamunye nochwepheshe bezobudlelwano nomphakathi Enhlanganweni Yobudlelwano Bomphakathi YaseMpumalanga Ephakathi kanye nasezinhlanganweni ezihamba phambili ezisohlwini lwaseMpumalanga Emaphakathi.
2020-07-07T12:45:41Z
2020-07-07T12:45:41Z
2020-01-20
Dissertation
http://hdl.handle.net/10500/26524
en
oai:uir.unisa.ac.za:10500/253172019-03-09T01:00:36Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2019-03-08T05:30:20Z
urn:hdl:10500/25317
Developing a framework for public relations practice : a study of the financial services sector in Ghana
Anani-Bossman, Albert
Mudzanani, Takalani Eric
Framework
Relationship management
Symmetrical communication
Public relations practice
Culture
Model
Strategic
Excellent communication
Worldview
Stakeholder
Relationship building
The goal of the study was to develop a framework for public relations practice in the financial services sector. The study was based on four key objectives. In line with the first objective, chapters 2 and 3 reviewed how public relations was conceptualised and practiced by reviewing literature. Three worldviews, the North American, the European and African worldviews, were discussed by looking at their similarities and differences. The literature also reviewed the development of public relations from these three perspectives. Literature revealed that different models influence practices in different cultural settings and that effective PR practice cannot be premised on a single model.
Objectives 2, 3 and 4 empirically analysed the conceptualisation and practice of public relations in terms of the purpose (models) and roles (activities). The study employed the one-on-one interview technique to gauge the views of communication managers in the financial services sector. The result of the study was discussed and analysed in chapter 5. Findings showed that PR was not strategic and mostly had a marketing orientation. Significantly, most of the communication managers had marketing backgrounds, which invariably affected their concept and practice of public relations. Another key finding was that public relations measurement and evaluation was based on outputs and outtakes more than outcomes. Moreover, methods used were mostly unscientific in nature. PR strategies were based on audience satisfaction surveys rather than perception and attitudinal research. Practitioners are not part of the dominant coalition. The findings showed that practitioners faced a number of challenges that compromised the effectiveness of their work, including management’s value and perception of their work, lack of in-depth knowledge about the profession itself, budgetary constraints and inability to sometimes influence decisions because of their position in the organisational structure.
The findings of the study, together with findings in the literature, were used to develop a framework for effective PR practice in the sector. The framework differs in certain aspects from some of the recommendations made by literature for excellent public relations practice. The framework also incorporates recommendations aligning to the reality of public relations practice within the Ghanaian cultural and political environment.
2019-03-08T05:30:20Z
2019-03-08T05:30:20Z
2018-06
Thesis
Anani-Bossman, Albert (2018) Developing a framework for public relations practice : a study of the financial services sector in Ghana, University of South Africa, Pretoria, <http://hdl.handle.net/10500/25317>
http://hdl.handle.net/10500/25317
en
oai:uir.unisa.ac.za:10500/187192018-11-17T13:04:55Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-06-10T09:09:33Z
urn:hdl:10500/18719
Women-driven entrepreneurship within the information and communication technology sector: a grounded analysis of small, micro, and medium enterprises in the Eastern Cape Province
Sekeleni, Naledi
Lesame, N. C.
Information and communication technology
Small, micro, and medium enterprises
Entrepreneurship
Cyberfeminism
Multi-grounded theory
Text in English
The thesis is a grounded analysis that seeks to understand small, micro, and medium enterprises (SMME) in the ICT sector that are particularly driven by women entrepreneurs in the Buffalo City and Nelson Mandela metropolitan municipalities of the Eastern Cape Province. Small businesses in the ICT sector owned and driven by women are still an understudied topic in South Africa, since there is not much literature that covers the topic from either a quantitative, or a qualitative perspective. The Eastern Cape Province is not an exception to the dearth of literature that focuses on SMME women-driven entrepreneurship in the ICT sector.
The research interest of this research project emphasises the gap pertaining to the unavailability of gender-disaggregated data that indicates, for example: i) The number of women-owned ICT enterprises; ii) The nature of women-driven entrepreneurial activity in the ICT sector; iii) Evidence of how competitive women-owned ICT enterprises are; iv) Sustainable job creation by these ICT enterprises; iv) Availability of women with ICT skills; and v) Women who are occupying ICT core positions.
These factors strengthen the case for employing a grounded approach to explore this substantive area of investigation.
The researcher has no doubt that this study is one of the first studies to examine women-driven entrepreneurship of SMMEs in the ICT sector of the Eastern Cape Province, hence the adoption of a Multi-Grounded Theory (MGT) approach. This methodology is anchored in a qualitative approach that explores this phenomenon about which little is known. A moderate constructivist and interpretive approach guided by the voices of women entrepreneurs was employed to provide a meaningful account that added depth and breadth to the description and explanation of the status quo in relation to women-driven entrepreneurship in SMMEs.
Emerging data from in-depth interviews conducted with 12 SMME women entrepreneurs and two experts from the ICT industry was matched with the two theories of entrepreneurship and cyberfeminism. These theories provided a theoretical lens through which data could be analysed and interpreted. This empirical and theory driven approach assisted in grounding the substantive theory.
The research objectives provided answers to the empirical research questions that sought to gain an in-depth understanding of women entrepreneurs‘ perspective about: i) Conceptualisation of entrepreneurship and ICT technology as a concept; ii) Conceptualisation of the ICT sector; iii) The perceived importance of the ICT sector as an enabler in promoting SMME women-driven entrepreneurship; iv) How SMME women entrepreneurs use ICT as a core product and service; and v) The role played by government and the private sector in promoting SMME women-driven entrepreneurship in the ICT sector of the Eastern Cape Province.
The findings uncovered concerns that women entrepreneurs perceived as having an influence on women-driven entrepreneurship. The findings included the manner in which women entrepreneurs responded to these issues.
The findings for example, highlighted gender sensitivity issues which were of great concern to women entrepreneurs. Gender discrimination was amongst the key issues identified that lead to women‘s marginalisation inside the ICT sector, this entailing: i) ICT underrepresentation in core ICT environments; ii) Inaccessible tender opportunities; iii) Inaccessible funding; iv) Limited ICT knowledge and skills; and v) Lack of technical support.
Considering the fact that SMME women-driven entrepreneurship within the ICT sector is on the radar screen of both government and the private sector‘s developmental agenda, the gap in research and literature presented a case that the study intended to address by developing a substantive theory which could contribute toward the transformative change in SMME women-driven entrepreneurship in the ICT sector of the province.
2015-06-10T09:09:33Z
2015-06-10T09:09:33Z
2014-06
Thesis
Sekeleni, Naledi (2014) Women-driven entrepreneurship within the information and communication technology sector: a grounded analysis of small, micro, and medium enterprises in the Eastern Cape Province, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18719>
http://hdl.handle.net/10500/18719
en
oai:uir.unisa.ac.za:10500/252182019-06-18T09:44:07Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2019-01-25T09:59:12Z
urn:hdl:10500/25218
A social semiotic analysis of the verbal, non-verbal and visual rhetoric of the 2009 and 2014 African National Congress (A.N.C.) political television advertisements : a comparative qualitative content analysis study
Thatelo, Mopailo Thomas
Karam, Beschara Sharlene
African National Congress
Political television advertisements
Election campaign television commercials
Non-verbal rhetoric
Verbal rhetoric
Visual rhetoric
Social semiotic theory
Social semiotic research method
Afrocentrism
Eurocentrism
Post- colonialism
Political advertising on television is a relatively “new” phenomenon in South African general election campaigns (circa 2008). The purpose of this study is to analyse and compare the three sampled 2009 and 2014 African National Congress (A.N.C.) political television advertisements, with a specific focus on the verbal, non-verbal and visual rhetoric in the communication of election campaign messages. To achieve this goal, the study reviewed literature in the subject of rhetoric and post-colonial perspectives in the areas of Afrocentrism and Eurocentrism, focusing specifically on the seminal work of the Afro-centrist, Molefi Asante, and the anti-Western-centric scholar, Samin Amin. The study uses social semiotics (as both a theoretical approach and a research methodological framework). As a theoretical approach, the social semiotic approach was conceptualised by Valentin Voloshinov (1973) and Michael Halliday (1978), and it argues for the creation of social meaning within a text and within a society. The study focuses on the former, the creation of meaning within a text, that is, the content of the three sampled political
advertisements. As a research framework, the approach was adapted by Gunther Kress and Theo van Leeuwen (1996). The study favours their social semiotic research method which provide the interpreter/researcher with dimensions, or “tools’, with which to explicate and deconstruct textual meanings. Thus, in this study, social semiotics as part of the broader field of discourse analysis, was used to deconstruct the latent and manifest ideologies of the non-verbal, verbal and visual rhetoric of two 2009 and one 2014 A.N.C. political television advertisements. Using this combined theoretical framework (rhetoric, social semiotics and Afrocentrism and Eurocentrism), and, research approach, it could be determined whether the verbal, non-verbal and visual rhetoric of these three A.N.C. political television commercials represents Afrocentric and/or Eurocentric post- colonial
The main findings of the study show that both the visual and verbal rhetoric of the sampled A.N.C. political television commercials represents a combination of a varying ideological constructs, namely the “nationalist”; “socialist”; “liberal feminist”; and, “liberal capitalist ideologies” (cf. Haywood 1998; Thompson 2003). Furthermore, the findings of the study point out that the verbal, non-verbal and visual rhetoric of the selected A.N.C. political television commercials, are neither exclusively Afrocentric nor Eurocentric in nature. Both post-colonial perspectives are represented, in varying degrees, in the sampled A.N.C. commercials.
The study makes a significant contribution to the political communication landscape in South Africa, in that, it is an exclusively qualitative content analysis, as opposed to previous, quantitative content-analysis studies (cf. Fourie 2008; Fourie & Froneman 2003; Fourie & Froneman 2001). It is also important to note that as far as can be determined, that this is the first study to use social semiotics, as either a theoretical framework or a research method.
The key limitation of the study is that, it only focuses on three purposely sampled A.N.C. election campaign television advertisements, and does not include the political television advertisements of opposition political parties, such as the Democratic Alliance.
2019-01-25T09:59:12Z
2019-01-25T09:59:12Z
2016-11
Dissertation
Thatelo, Mopailo Thomas (2016) A social semiotic analysis of the verbal, non verbal and visual rhetoric of the 2009 and 2014 African National Congress (A.N.C.) politival television advertisement : a comparative qualitative content analysis study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/25218>
http://hdl.handle.net/10500/25218
en
oai:uir.unisa.ac.za:10500/227932018-11-17T13:06:46Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2017-07-10T09:59:03Z
urn:hdl:10500/22793
The representation of female politicians in Zimbabwean print media : 2000-2008
Parichi, Mandiedza
Khan, K. B.
This study is motivated by the realisation that, in post-2000 Zimbabwe, while the contest pitting one political formation against another has been given prominence in the media, an important struggle that has attracted little attention during this period has been that of the genders, in particular the competition between men and women for the right and power to govern the country. Media organisations have participated in this struggle by developing and distributing images of the various interest groups in the political fray, including men and women. The media has, thus, played a key role in developing conceptual tools to apprehend the condition of female and male politicians in Zimbabwean society (Bhebhe, 2016), thereby implicitly distributing power to one or the other group. This study has, therefore, examined the representation of female politicians in three Zimbabwean newspapers, namely Kwayedza, The Standard and the Financial Gazette, during the four election held between 2000 and 2008. The study was guided by the following concerns: the way images of female politicians were projected in the print media in Zimbabwe during the period in question, how the political affiliation of the three newspapers influenced the coverage of female politicians, and how female politicians were represented in different languages (i.e.Shona and English). The study tested the following hypotheses: women were generally represented as unfit for public office; images developed by the different newspapers were determined by the newspapers’ preference between the two major political parties, the Zimbabwe African National Union Patriotic Front (ZANU PF) and the Movement for Democratic Change (MDC); the representation of female politicians was determined by the language (Shona or English) used by the newspaper; and newspaper owners determined the way female politicians were portrayed. The study made use of qualitative content analysis to examine the representation of female politicians in the above-named newspapers, coding selected stories in terms of these frames: female politicians as mothers and housewives, and female politicians as inadequate and unfit for political office, as well as double bind dilemmas. As expected, the privately-ownednewspapers, the Financial Gazette and The Standard, negatively portrayed ZANU PF female politicians negatively, while the state-owned Kwayedza was hostile to MDC female politicians. The study, however found that, beyond this inevitable trait of a polarised media, all three newspapers shared many tendencies in their coverage of female politicians. For instance, across the three newspapers, female politicians were marginalized through
iv
omission. They were also trivialised by being portrayed in terms of frames irrelevant to politics. Thus, of the three newspapers, only The Standard did not make use of the motherhood and wifehood frame in its representation of female politicians. More significantly, the double bind dilemma is a rhetoric device that permeates stories on female politicians in all three newspapers to the extent that, even in those stories where the two frames were used, the frames are constructed in terms of double binds. Zimbabwean female politicians are thus portrayed as hamstrung candidates, neither fit for public office nor eligible for marriage and motherhood. This double bind is particularly damaging for indigenous black Zimbabwean female politicians since a major finding of this study is that the stories examined construct motherhood as a powerful form of elevation of female politicians as it is consistently associated with a select few female politicians, the elite of Zimbabwean politics, those at very apex of the political pyramid. This makes the combination of the frames and the double bind dilemma much more harmful to the careers of Zimbabwean female politicians than it would be in a non-African context.
2017-07-10T09:59:03Z
2017-07-10T09:59:03Z
2016-11
Thesis
Parichi, Mandiedza (2016) The representation of female politicians in Zimbabwean print media : 2000-2008, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22793>
http://hdl.handle.net/10500/22793
en
oai:uir.unisa.ac.za:10500/178882018-11-17T13:05:14Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:33Z
urn:hdl:10500/17888
Criteria for a South African course in intercultural business communication : the case of Iscor in Japan
Zywotkiewicz, Elize
Angelopulo, G. C. (George Charles), 1956-
This study identifies the need for intercultural business communication competence
and contends that a course in this field is of particular relevance to South African
organisations. The aim of this study is to identify, through needs analysis, the specific
intercultural business communication requirements of lscor managers with regard to
Japan. The requirements are identified in such a way that they may be used as the
criteria for an intercultural business communication course.
Quantitative and qualitative research methods were used in the study. The results of
the research indicate that managers generally lack knowledge of various
communication aspects relating to Japan. Participants also indicated a high degree
of culture shock in terms of specific intercultural factors.
The findings of the study form the content topics around which a course in
intercultural business communication may be developed. The relative value of the
topics to specific managers is also identified.
2015-01-23T04:24:33Z
2015-01-23T04:24:33Z
2001-02
Dissertation
Zywotkiewicz, Elize (2001) Criteria for a South African course in intercultural business communication : the case of Iscor in Japan, University of South Africa, Pretoria, <http://hdl.handle.net/10500/17888>
http://hdl.handle.net/10500/17888
en
oai:uir.unisa.ac.za:10500/22712018-11-17T13:07:01Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T11:02:04Z
urn:hdl:10500/2271
A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective
Du Plessis, Charmaine
Angelopulo, G.C.
Du Plessis, D.F.
Corporate online communication
Corporate website
Credibility
Factor
Factor analysis
Internet
Long-term relationships
Marketing public relations (MPR)
Marketing communications
Organisational communication
Q methodology
Trust
World Wide Web
This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services.
In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed.
The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective.
2009-08-25T11:02:04Z
2009-08-25T11:02:04Z
2005-06
2005-06-30
Thesis
Du Plessis, Charmaine (2005) A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2271>
http://hdl.handle.net/10500/2271
en
oai:uir.unisa.ac.za:10500/16962018-11-17T13:05:01Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:55:44Z
urn:hdl:10500/1696
A conceptual model of crisis communication with the media: a case study of the financial sector
MacLiam, Juliette Kathryn
Barker, R.
Organisational legitimacy
Crisis management
Media communication
Media
Crisis communication
Crisis
Communication
Crisis communication has emerged as a specialised study field for public relations scholars and practitioners in the past 17 years. It is suggested that several gaps in current crisis communication literature exist. A notable focus has been given to the planning, prevention and recovery stages with lesser attention placed on the crisis response stage. A comprehensive conceptual framework to guide communication decision-makers during this critical period has not yet been developed. In addition, crisis communication studies appear to be predominantly Western based.
This qualitative study attempts to address these gaps. The focus is on the crisis response stage, with particular emphasis on communication with the journalists who work for media organisations. It is acknowledged that the success of a crisis management effort is profoundly affected by what an organisation says and does during a crisis - termed the crisis response (Benoit 1997; Coombs 2004). Literature and data drawn from South African case studies is translated into a conceptual framework which acknowledges the importance of context, flexibility and constant feedback/monitoring of the environment on crisis communications.
The findings of this qualitative study are in line with the current post-modern organisational values that are increasingly emphasised in national and international literature. The study especially makes a unique contribution by applying these values to a conceptual model of communication between the organisation and the media during times of crisis.
The model is designed to assist an organisation to protect its image during a crisis in the following ways:
* Convince the media that there is no crisis (in the case of unfounded rumours);
* Encourage them to view the crisis in a less negative light by acknowledging the organisation's interpretation of events.
* Influence the media to see the organisation more positively through the effective management of the crisis.
2009-08-25T10:55:44Z
2009-08-25T10:55:44Z
2009-08-25T10:55:44Z
2006-11
Thesis
MacLiam, Juliette Kathryn (2009) A conceptual model of crisis communication with the media: a case study of the financial sector, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1696>
http://hdl.handle.net/10500/1696
en
oai:uir.unisa.ac.za:10500/275532021-06-25T19:30:14Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-06-25T19:16:51Z
urn:hdl:10500/27553
An analysis of Print Media information and its accessibility to people with visual impairments
Kumwenda, Sally
Mpine, Makoe
Print media
Disability
Visual impairment
Accessibility
Media is considered as one of the most powerful tools in disseminating information
thereby shaping people’s lives. While there have been various studies about the
relationship between media and people with disabilities, much of the emphasis has
been on the media’s representation of people with disabilities than accessibility of print
content in formats friendly to people with visual impairments. This research is a
qualitative study which looked at the accessibility of online published print media
information to people with visual impairments in terms of format. This was done by
analysing content in online newspapers and magazines to determine its accessibility
to them. Online interviews were also conducted to find out how print media is
accessible to people with visual impairments. The Uses and Gratifications and the
Social Responsibility theories were selected to frame the study on how media satisfies
their specific needs and desires as well as having certain social obligations to society
respectively. The findings of this study were that print media was inaccessible to
people with visual impairments both in terms of formats and content. There is no print
media known to people with visual impairments producing information in Braille format.
The electronic version of printed media proved to be inaccessible due to the lack of
media adherence to the Web Accessibility Guidelines. The research also established
the underrepresentation and lack of representation in some print media due to print
media’s lack of interest to cover disability issues. To respond to these needs, a
framework was developed to ensure that people who are visually impaired are able to
access print media information.
2021-06-25T19:16:51Z
2021-06-25T19:16:51Z
2020-12
Thesis
http://hdl.handle.net/10500/27553
en
oai:uir.unisa.ac.za:10500/267472020-10-28T13:08:39Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-10-27T09:47:00Z
urn:hdl:10500/26747
A critical socio-historical analysis of the evolution of freedom of expression in the three most recent government of Ethiopia (1930-2014)
Seyoum, Adugnaw Dessie
Reid, Julie
Milton, Viola
Freedom of expression
Bottom-to-top perspective
Threats to freedom of expression
Religious and cultural hegemonies
Poverty
Law
Rivalries and wars
Feudalist-Imperial System
Socialist-Military Regime
Revolutionary-Democratic Rule
Certainty-Uncertainty-Dilemma
Ethno-Luminary-Thought
Narcissism
Di-spiral of silence
Web of Repression
Pyramid Trap Theory
Vrye meningsuiting
Bo-na-onder-perspektief
Bedreigings vir vrye meningsuiting
Religieuse en kulturele hegemonieë
Armoede
Wet
Mededinging en oorloë
Feodalisties-imperialistiese stelsel
Sosialisties-militêre regime
Revolusionêr-demokratiese bewind
Sekerheid-onsekerheid-dilemma
Etno-voorligter-denke, narsisme, di-spiraal van stilte
Web van onderdrukking
Piramide-lokval-teorie
This historical study analyses the holistic dynamics of Ethiopia, taking into account political, social, economic, cultural, religious, and media development aspects, with a focus on the three most recent governments (1930–2014), in relation to freedom of expression. The analysis indicates that the Feudalist-Imperial system was clearly the extension of centuries-old imperial hegemony which had used religious, cultural and patriotic hegemony to stifle freedom of expression. During the Socialist-Military regime every sphere of society, including acts of expression, were oriented towards the revolution and socialist political ideology. During the current ethnically based so-called Revolutionary-Democratic regime, freedom of expression has been stifled by means of legislation, government and party structures, complex surveillance, and social networks. While the instruments of repression have differed, relatively speaking, from government to government, the extent of repression has remained similar over a number of centuries. Threats to freedom of expression derive from rulers or governments, in which instances they are entrenched through policies, laws and bureaucracies, from religious and cultural hegemonies, from poverty and a related lack of education and access to information, and from conflicts, rivalry and wars. These threats have their origins in three main interrelated causal or determining factors, namely the Certainty–Uncertainty Dilemma, Ethno-Luminary Thought and Narcissism, which together form a pyramid beneath which freedom of expression in Ethiopia has been trapped. This pyramid is identified in the study as the Social Pyramid, or the Pyramid of Repression Instruments, and it in turn gives rise to an overall web of suppression, that is, the Pyramid Trap of Repression. The study concludes that the repression of freedom of expression in Ethiopia is likely to remain intact, insofar as the threats to freedom of expression and the factors giving rise to those threats persist. While limited gains concerning the right to freedom of expression are achieved periodically, these are routinely undone and rolled back, since the Pyramid Trap of Repression is not dismantled.
In hierdie historiese studie word die holistiese dinamika van Etiopië ontleed, met inagneming van politieke, sosiale, ekonomiese, kulturele, religieuse, en media-ontwikkelingsaspekte. Daar word op die drie mees onlangse regerings (1930–2014) gefokus, ten opsigte van vrye meningsuiting. Die ontleding dui daarop dat die feodalisties-imperialistiese stelsel duidelik die uitbreiding van eeue-oue imperialistiese hegemonie was wat religieuse, kulturele en patriotiese hegemonie gebruik het om vrye meningsuiting te onderdruk. Gedurende die sosialisties-militêre regime was elke sfeer van die samelewing, insluitende dade van uitdrukking, georiënteer tot die revolusie en sosialisties-politieke ideologie. Tydens die huidige, etnies gebaseerde sogenaamde revolusionêr-demokratiese regime, is vrye meningsuiting onderdruk deur wetgewing, regering- en partystrukture, komplekse bewaking, en sosiale netwerke. Hoewel die instrumente van onderdrukking relatief gesproke verskil het van regering tot regering, het die mate van onderdrukking oor ʼn aantal eeue heen soortgelyk gebly. Bedreigings vir vrye meningsuiting is afkomstig van heersers of regerings (en in sulke gevalle word hulle beveilig deur beleide, wette en burokrasieë), van religieuse en kulturele hegemonieë, van armoede en ʼn verwante gebrek aan opvoeding en toegang tot inligting, en van konflikte, mededinging en oorloë. Hierdie bedreigings het ontstaan vanweë drie vernaamste kousale of bepalende faktore wat onderling verwant is, naamlik die sekerheid-onsekerheid-dilemma, etno-voorligter-denke en narsisme, wat gesamentlik ʼn piramide vorm waaronder vrye meningsuiting in Etiopië vasgevang is. Hierdie piramide word in die studie as die sosiale piramide, of die piramide van onderdrukkingsinstrumente, geïdentifiseer, en dit lei op sy beurt tot ʼn algehele web van onderdrukking – die piramidelokval van onderdrukking. Die gevolgtrekking van die studie is dat die onderdrukking van vrye meningsuiting in Etiopië waarskynlik onaangeroer gaan bly, so lank as wat die bedreigings vir vrye meningsuiting en die faktore wat tot daardie bedreigings aanleiding gee, onveranderd bly. Hoewel beperkte suksesse van tyd tot tyd behaal word rakende die reg tot vrye meningsuiting, word sulke prestasies dikwels ongedaan gemaak, omdat die piramidelokval van onderdrukking nie afgebreek word nie.
2020-10-27T09:47:00Z
2020-10-27T09:47:00Z
2019-11
Thesis
http://hdl.handle.net/10500/26747
en
oai:uir.unisa.ac.za:10500/98472020-02-27T08:47:23Zcom_10500_181com_10500_172com_10500_1com_10500_2886com_10500_26com_10500_25com_10500_506col_10500_183col_10500_2887col_10500_507
2013-06-13T09:27:31Z
urn:hdl:10500/9847
An assessment of the role of corporate brand identity in corporate brand image formation
Le Roux, Christelle
Du Plessis, Theresea Charmaine
Brand/branding
Brand identity
Brand image
Corporate identity
Corporate image
Corporate brand identity elements
Corporate brand identity
Corporate brand image formation
Corporate reputation
Factor
Q-factor analysis
Telephone interviews
Computer-assisted telephone interviews (CATI)
Q methodology
Q study
Qualitative content analysis
Qualitative research approach
Quantitative research approach
Mixed-methods research
Questionnaire
This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories.
Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship.
To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results.
2013-06-13T09:27:31Z
2013-06-13T09:27:31Z
2013-06-13
Thesis
Le Roux, Christelle (2013) An assessment of the role of corporate brand identity in corporate brand image formation, University of South Africa, Pretoria, <http://hdl.handle.net/10500/9847>
http://hdl.handle.net/10500/9847
en
University of South Africa
oai:uir.unisa.ac.za:10500/258872019-10-29T09:36:03Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2019-10-22T08:39:31Z
urn:hdl:10500/25887
The effects of social media on setting the agenda of traditional media
Moyo, Nompumelelo
Makoe, M
Social media
Traditional media
Citizen journalism
Agenda setting theory
Convergence media
Technology
Newspapers
Web 2.0
Journalism
New media
This study explored how social media are setting the agenda of the traditional media and re-defining the role of the journalists. Content analysis was done to analyse the coverage of Jacob Zuma stories in newspapers and on Facebook, from the 1st of February until the 30th of June 2018.The sample for the study was drawn from three local newspapers, the Citizen, the Sowetan, the NewAge (AfroVoice), as well as the Facebook page called #Zumamustfall. This was done to determine if newspapers which are traditional media were being influenced by social media in what stories to report on. Results from the study showed that social media are influential in building an agenda for the traditional media and in particular, with the Zuma story. In the same vein, it emerged that traditional and social media set the agenda for each other. Based on these findings the research recommends that other social media sites including Twitter be used in similar research to determine their effects on agenda setting of traditional media (newspapers).
2019-10-22T08:39:31Z
2019-10-22T08:39:31Z
2019-01
Dissertation
http://hdl.handle.net/10500/25887
en
oai:uir.unisa.ac.za:10500/181972018-11-17T13:05:33Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T12:20:32Z
urn:hdl:10500/18197
A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa)
Cilliers , Christiaan Petrus
Allais, A.C.
Milton, V. C.
Masculinity
Construction
Representation
Social semiotics
Visual grammar
Hexagon model
Multimodal model
Multimodal analysis
Visual discourse
Concept maps
The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinities in South Africa? The following three subsidiary research questions were formulated to address this topic:
• What is the literature revealing with reference to the media as producers of meaning in relation to masculinity and visual texts?
• How and in which way can a semiotic visual analysis multimodal model be developed with the purpose of contributing to the analysis of visual texts?
• What is the outcome of the visual analysis multimodal model with reference to the case study about the representation and construction of masculinities in visual texts in MH?
The first aim of this research was to establish an overview of masculinities and to explore the visual representation of masculinity with reference to mediation, reality, and ideology in the media. With reference to the media as producers of meaning in relation to masculinity and visual texts, a semiotic visual analysis and social semiotics were used to unpack culture as a site of the production of meanings. The media is one of the main sources from which men receive their entertainment and information about the world. In this sense, the media makes sense of the world. Mass media plays a key role in discourse and constructing the relationships between reality and ideology. During this construction, the media reflects on existing opinions and attitudes in society.
A quantitative content analysis and a qualitative semiotic multimodal visual analysis were conducted on 27 visual texts purposively selected from MH to include editions from July 2010 to June 2011. This population covered 12 front covers, 12 editorials and three flip covers. The developed visual multimodal model was tested qualitatively on nine visual texts since these texts included the front covers, flip covers and editorials of the three editions with flip covers.
v
A second major aim of the study was to establish the way in which a semiotic visual analysis multimodal model needed to be developed and used for analysing visual texts, as well as for analysing the visual texts according to the multimodal model in order to understand how the multimodality and social semiotic resources were applied in MH to represent and construct masculinities. The rationale for the development and design of this model was based on the premise that a basic understanding of semiotics and visual language was needed. Without such an understanding, the vast amounts of visual messages that confront the reader would remain incomprehensible. Consequently, a productive dialogue in relation to visual communication cannot take place.
The multimodal model developed in this thesis highlights visual text layout, in conjunction with language-in-use, that does not occur in isolation and that is deeply reliant on other forms of making meaning. The heptagon multimodal model consists of concept maps of the six functions of the designed hexagon model. This multimodality approach includes analysing simultaneously occurring semiotics and their various roles in conjunction with detailed, all-inclusive discourses. In the quantitative content analysis and the qualitative multimodal semiotic analysis, the six components of the developed heptagon model (visual grammar, positioning, typography, colour, modality, and iconography) are illustrated. The quantitative research supported the main research design, i.e. the qualitative multimodal semiotic analysis. It is envisaged that the development and construction of a multimodal semiotic model will make a contribution to the scholarly field of semiotic analysis.
By discussing the fluidity of the variations of masculinities and male identities, by giving a brief overview of the role of the media in constructing masculinities, and by focusing on the discourses that took place in MH, the researcher creates an awareness of the inherited patriarchal masculinities by recommending envisioned masculinities to be inclusive as a component of the solution. This approach is illustrated by the use and findings of the multimodal semiotic visual analysis.
2015-01-23T12:20:32Z
2015-01-23T12:20:32Z
2014-06
Thesis
Cilliers , Christiaan Petrus (2014) A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa), University of South Africa, Pretoria, <http://hdl.handle.net/10500/18197>
http://hdl.handle.net/10500/18197
en
oai:uir.unisa.ac.za:10500/12282018-11-17T13:04:39Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2009-08-25T10:50:50Z
urn:hdl:10500/1228
Communication audit as an integrated
communication measurement instrument: a case study
Antonis, Natachia
Barker, Rachel
Van der Walt, Elizabeth Alletta
djagegjj@unisa.ac.za
Intraorganisational communication and its integration in the organisation is increasingly being recognised as a fundamental contributor to organisational success and needs to be prioritised as a strategic priority. In light of the contribution that intraorganisational communication can make, the measurement of its effectiveness, especially in relation to its integration, is critical. As such, a measurement instrument that measures the integration of intraorganisational communication would enable organisations to improve such integration of intraorganisational communication from a holistic perspective. In the context of this research the Communication Audit provides the framework for the measurement of intraorganisational communication and its integration and endeavours to establish whether the Communication Audit can measure the integration of communication
2009-08-25T10:50:50Z
2009-08-25T10:50:50Z
2009-08-25T10:50:50Z
2005-11-30
Dissertation
Antonis, Natachia (2009) Communication audit as an integrated
communication measurement instrument: a case study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1228>
http://hdl.handle.net/10500/1228
en
oai:uir.unisa.ac.za:10500/68902021-04-30T12:15:58Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2012-10-23T11:19:28Z
urn:hdl:10500/6890
A proposed model and measuring instrument for internal safety communication: a longitudinal study in the South African mining and construction industries
Greeff, Wilhelmina Johanna
Barker, Rachel, 1958-
communication
As much as the mining and construction industries in South Africa have been the backbone of the South African economy since the discovery of gold at the turn of the 19th century, so too have they been responsible for most work-related deaths in their employee population, due to their inherent hazardous working conditions. It is for this reason that the governing bodies of these industries have started to clamp down on safety in organisations, legislatively ensuring that all organisations adhere to comparatively stringent and austere regulations, or face possible shutdown. Internal safety communication is, therefore, not only literally a matter of life and death, but also forms part of complying with the laws of the country.
Notwithstanding its importance, this inimitable form of internal organisational communication has yet to be widely researched. Positioned within this void, this study proposes the first model for internal safety communication within the context of the South African mining and construction industries, as well as a measuring instrument for its evaluation.
The research into these two contributions is based on a sound and rigorous literature review, focusing on the chronological development of germane theories, onwards from the systems theory – the meta-theory of this research. Subsequently, the empirical research of the study was done at two organisations seated within the mining and construction industries of the country, and comprises interviews, focus group discussions and a questionnaire. In this way, the research took the form of a longitudinal study, in terms of the testing of the two contributions, but specifically the measuring instrument. This testing was done during the first stage of the empirical research at the Gautrain project and after the research intervention yielded from the findings of this first stage, the
Abstract
contributions were reworked and tested again in the second empirical stage of the research, at Diesel Power Opencast Mining.
The model and the empirically tested and validated measuring instrument for internal safety communication – both for the context of the South African mining and construction industries – expand and contribute to the field of internal organisational communication in an imperative and relevant way, providing new theory from the South African context.
2012-10-23T11:19:28Z
2012-10-23T11:19:28Z
2012-06
Thesis
Greeff, Wilhelmina Johanna (2012) A proposed model and measuring instrument for internal safety communication: a longitudinal study in the South African mining and construction industries, University of South Africa, Pretoria, <http://hdl.handle.net/10500/6890>
http://hdl.handle.net/10500/6890
en
oai:uir.unisa.ac.za:10500/268972020-11-30T08:22:57Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-11-18T10:39:04Z
urn:hdl:10500/26897
An analysis of employee organisational commitment in the Cenacle of Salvation Church : a communication perspective
Ntsonyane, Marie Mary
Mabusela - Munyai, Queen
Hadji, M. J.
Organisational commitment
Loyalty
Communication
Communication satisfaction
Effective communication
Religion
Religious institutions
Human resource management
Work motivation
Communication climate
This study explores the contribution of communication on organisational commitment
within the Cenacle of Salvation Church. Religious institutions are increasing at a
speedy rate and their employees are also increasing, it is therefore, important to
explore areas of employee wellness such as commitment in these institutes.
Through a mixed method research within the Cenacle of Salvation Church in
Lesotho, the study exploredcommunication as a contributing factor to
organisationalcommitment. Allen and Meyer’s model (1991) of organisational
commitment does not include communication as one of its elements, this is the gap
the study aimed to fill. Interviews and surveys were conducted, and the study found
that communication within the church is very effective, different communication
methods are used in the church to keep employees abreast and this enhances their
commitment. The study also foundthat communication strategies such as feedback
play a major role in influencing organisational commitment.Therefore, it can be said
that communication is a contributing factor to organisational
commitment.Nonetheless,the study recommends that the church keeps up with the
latest technological media and communication channels to further enhance
employee satisfaction with the communication in the church and thereby remain
committed. The study further recommends thatcommunication interventions and
workshops should be expanded internationally sothat the church can learn from
other international churches regarding waysused to keep their employees more
motivated and committed through communication.
2020-11-18T10:39:04Z
2020-11-18T10:39:04Z
2020-10
Dissertation
http://hdl.handle.net/10500/26897
en
oai:uir.unisa.ac.za:10500/238522018-11-17T13:04:33Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-05-15T10:33:08Z
urn:hdl:10500/23852
An assesment of brand reputation as an attitudinal construct at Nike: a female consumer perception analysis
Rehman, Zaina
Angelopulo, G. C. (George Charles),1956-
Brand reputation
Brand reputation as an attitudinal construct
Cognitive component
Affective component
Behavioural component
Consumer-based reputation (CBR)
Perception of product qualities and service
Perception of brand traits
Perception of brand strategy
Text in English
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the academic world, brand reputation has been demarcated by various scholars, depending on the disciplinary mind-set involved. It has been established that diverse stakeholder groups have different needs from a brand and their perceptions of brand reputation are thus varied. Acknowledging the needs of different stakeholders and the importance of the consumer stakeholder group allows for a more nuanced and systematic approach in conceptualising brand reputation. Although numerous studies have attempted to explain brand reputation, there is a paucity of studies that have actually conceptualised brand reputation as an attitudinal construct based on both cognitive (rational) and affective (emotional) components. Even fewer researchers have endeavoured to conceptualise brand reputation as an attitudinal construct in the consumer stakeholder group.
The aim of this study was to explore female consumer perceptions of Nike’s brand reputation and conceptualise brand reputation as an attitudinal construct based on both cognitive and affective components. The study used qualitative research methods (focus groups and interviews) to collect data on Nike from a group of female consumers in order to identify perceptions and elements that contribute to conceptualising brand reputation on the basis of the components of attitudes. The key findings of this study highlighted the fact that brand reputation is a multidimensional construct and can be demarcated through various elements that contribute to the following themes: perception of product qualities and service, the perception of brand traits and the perception of brand strategy. These themes contribute to the conceptualisation of brand reputation as an attitudinal construct. Since brand reputation as an attitudinal construct has previously been conceptualised based on cognitive and affective components, this study confirmed the two components but a unique finding of this study was the identification of the behavioural component of attitudes. Hence the study findings not only make a contribution to the existing body of knowledge on perceptions of brand reputation in an elusive stakeholder group – female consumers, consumer-based reputation (CBR), and in defining brand reputation but also conceptualise brand reputation as an attitudinal construct based on previously identified cognitive and affective components as well as the newfound behavioural component of attitudes.
2018-05-15T10:33:08Z
2018-05-15T10:33:08Z
2017-11
Dissertation
Rehman, Zaina (2017) An assesment of brand reputation as an attitudinal construct at Nike: a female consumer perception analysis, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23852>
http://hdl.handle.net/10500/23852
en
oai:uir.unisa.ac.za:10500/42462023-02-27T09:11:55Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2011-05-27T08:44:29Z
urn:hdl:10500/4246
Social regulations in South Africa : a case study of the independent communication authority of South Africa (ICASA)
Rammutla, Ramasela Betty
Socikwa, M. M.
Social regulation
Telecommunications
Regulatory frameworks
Social objectives
Campaigns
Consumer protection
Consumer rights
Education awareness
Roadshows
Complaints
Service provider
Social regulation, as applied specifically to the telecommunications sector, is a new
phenomenon in most countries. It was only in the 1960s, with the establishment of
regulatory agencies, that social regulation became important. The regulators are
mandated by their country’s legislative and regulatory frameworks to meet social
objectives. This study examined the extent to which ICASA protects consumers as it
is mandated to do by the Electronic Communications Act 36 of 2005.
The study found that ICASA has adopted mechanisms of protecting consumers,
namely by conducting awareness campaigns, road shows and workshops in all the
nine provinces of South Africa in order to educate and inform consumers about the
procedures of lodging complaints and to make them aware of their rights. However,
despite ICASA’s endeavours to ensure consumer protection, most consumers are
neither aware of their rights and how to efficiently exercise them nor the procedures
of lodging complaints.
ICASA protects consumers to a reasonable extent but it can do more when the enduser
and subscriber service charter regulations are finalised.
2011-05-27T08:44:29Z
2011-05-27T08:44:29Z
2010-10
Dissertation
Rammutla, Ramasela Betty (2010) Social regulations in South Africa : a case study of the independent communication authority of South Africa (ICASA), University of South Africa, Pretoria, <http://hdl.handle.net/10500/4246>
http://hdl.handle.net/10500/4246
en
oai:uir.unisa.ac.za:10500/272352021-05-06T10:36:04Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-04-09T12:50:34Z
urn:hdl:10500/27235
Internal communication in South Africa's "big four" banks: the development of an employee engagement conceptual framework
Lumadi, Ndamulelo Innocentia
Mudzanani, Takalani Eric
Hadji, M.J.
Bank
Banking sector
Communication
Conceptual framework
Employee
Employee engagement
Internal communication
Internal communication channels
Leader
South Africa’s “big four” banks
The success of an organisation in what is now a dynamic and increasingly competitive business environment relies on an engaged workforce, achieved through internal communication. Engaged employees are generally more productive, resulting in better-performing organisations. This indicates that engaged employees do not only provide organisations with substantial benefits but can also be valuable assets to their organisations. Additionally, internal communication, which influences employee engagement behaviours, has been shown to provide numerous benefits to organisations, namely advocacy, ambassadorship, commitment, competitive advantage, decreased turnover, innovation, satisfaction, and trust. Therefore, it can be argued that a crucial link exists between internal communication and employee engagement.
The purpose of this study was to develop an internal communication conceptual framework that contributes to employee engagement. This conceptual framework was customised for the South African banking sector. Qualitative data was collected through a review of available literature in the internal communication and employee engagement fields, and face-to-face interviews with four senior internal communications managers. Quantitative data was collected through a web-based self-administered survey questionnaire hosted on SurveyMonkey. Therefore, a mixed-methods research approach was used for this study.
The findings of the study confirmed the link between internal communication and employee engagement. Thus, internal communication is an important determinant of employee engagement. It was also found that South Africa’s “big four” banks use traditional and innovative internal communication channels to effectively communicate with their targeted audience. Lastly, the internal communication elements that make up the conceptual framework of employee engagement were developed, namely Collaboration/ Cross-Functional Planning, Partner with Human Resources Function, Communication Channels, Two-Way Communication with Leaders, Counsel, and Measure Internal Communication Effectiveness. It is argued that the proposed
v
conceptual framework adequately addresses the role of internal communication and its key function within an organisation.
The study is particularly significant because it extends current literature on internal communication and employee engagement in the South African banking sector and confirms that internal communication is indeed important for employee engagement. Academically, the study added to the current body of knowledge in the field of communication. The findings of this study can be used by South African banks and other businesses as a guide to conduct their internal communication to achieve employee engagement.
2021-04-09T12:50:34Z
2021-04-09T12:50:34Z
2020-06
Thesis
http://hdl.handle.net/10500/27235
en
oai:uir.unisa.ac.za:10500/297362023-01-26T06:24:00Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-01-23T10:32:16Z
urn:hdl:10500/29736
Interpretation and influence of television alcohol advertisements on consumption considerations by youth in Elim, Limpopo: A reception analysis
Muleya, Tshimangadzo Elea
Rens, Simphiwe
Active audiences
Discourse
Hegemony
Target Audience
Preferred Reading
Subjectivity
Hybridity
Advertising
Codes
Communication
Context
Consumer
Decoding
Demographics
Denotation
Effects
Gender
Identity
Mass media
Media effects
Production
Representation
Stereotype
This is a reception study, which explores and evaluates, through in-depth interviews
and surveys, how television audiences or consumers interpret alcohol advertisements.
The aim is to understand the influence of the genre of television advertising on
perceptions around alcohol consumption by youth at Elim community in Limpopo,
South Africa. This study attempts to provide additional analysis of the ways alcohol
television advertisements are decoded by young people. Particular attention is paid to
review alcohol use and its importance in African societies, gender differences in
alcohol use and interpretation, and the exposure and reception of alcohol television
avdertising messages. The paper utilises the encoding and decoding model together
with other mass communication theories. The study takes a mixed method
sequentially dependent approach, and both the quantitative and qualitative methods
are used. Survey and in-depth interviews were utilised, principally employing random
and purposive sampling techniques to select 600 respondents (young people between
the ages of 18-35) for quantitative analysis, and 10 respondents for qualitative
analysis, respectively. Findings indicate that although alcohol has a symbolic meaning
and is culturally central or embedded in African cultural systems, young people at Elim
decode alcohol advertisements in ironic and inexplicable ways that can hardly be
predicted by the encoders of media messages. This study also found that there are
differences in how the social and gender stereotypical depictions in the sampled
advertisements are received by audiences, who seem to hold a certain stereotypical
position when reading media messages and who take the dominant position when an
advertisement reinforces certain gender stereotypes they agree with. When certain
stereotypes are challenged, there is ‘discomfort’ and audiences argue against the
preferred reading. The study concludes by suggesting that the television medium’s
power is limited, and that there is no guarantee that the preferred meaning encoded
in an advertisement will become the preferred reading. In essence, much of Stuart
Hall’s theoretical propositions around how audiences decode media texts are notably
reinforced in this study; thus, emphasising the relevance of this theory, decades after
it was first introduced.
2023-01-23T10:32:16Z
2023-01-23T10:32:16Z
2022-09
Dissertation
https://hdl.handle.net/10500/29736
en
oai:uir.unisa.ac.za:10500/266552020-09-22T13:47:15Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-09-10T06:44:21Z
urn:hdl:10500/26655
The effectiveness of State of the Province Adress (SOPA) as a public communication campaign in Limpopo Province, South Africa
Sephakgamele, Lordwick Phetole
Hadji, M. J.
Mukhundwana, R. F.
Public communication campaign
Izimbizo model
Government communication
Effective communication
Stakeholder
Organisational effectiveness
Internal planning process
Communication and campaign effectiveness
Awareness
Feedback and citizen participation
The dawn of democracy in South Africa ushered an increasing need for government to interact
with the citizens. This study assesses the use of the state of the province address (SOPA) as a
communication platform to keep the citizens abreast of the government programmes and
deliverables in Limpopo province, South Africa. SOPA is broadcasted mainly from the legislature
whilst the communities can view the proceedings in identified public viewing areas. Since SOPA’s
inception, there is limited academic studies conducted on the effectiveness of SOPA in general
and public viewing areas in particular. To fill this paucity of research, this study reviewed the
government communication strategy with specific reference to government communication and
information systems (GCIS) which emphasises on the need for government to interact with
stakeholders at all levels. Using communication effectiveness and stakeholder theories (also
called Izimbizo), this study evaluated the planning process of SOPA and citizens’ views on the
effectiveness of the public viewing areas.
In-depth interviews and survey were conducted with campaign planners and Mokwakwaila
citizens respectively. Data was analysed using thematic analysis for interviews and descriptive
statistics for survey. This study found that the internal planning process of the campaign (SOPA)
is accordingly linked to the strategic objectives of the province, but inadequate funding hinders
the longevity of the campaign. It is also this study’s finding that whilst citizens found SOPA to be
effective they however feel that government does not do enough to source feedback after the
campaign. This study recommends that there could be an exploration of the new media utility to
produce more awareness about the campaign in order to accommodate audience that do not use
radio and newspapers. The implications on campaign planners is that they should conduct
feedback to improve public participation in future government programmes
2020-09-10T06:44:21Z
2020-09-10T06:44:21Z
2019-10-31
Dissertation
http://hdl.handle.net/10500/26655
en
oai:uir.unisa.ac.za:10500/134732020-08-19T09:00:46Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2014-05-21T14:27:36Z
urn:hdl:10500/13473
Rethinking notion of journalism ethics in the reportage of 2008 xenophobic attacks: the case of Sowetan and Daily Sun newspapers
Bakare, Sunday Adegboyega
Khan, Khatija Bibi
Xenophobia
Makwerekwere
Aliens
Ubuntu
Journalism ethics
Press code
Press council
Press Ombudsman
This study aims to draw on some of the ethical guidelines enshrined in the South African Press Code (SAPC 2007:10). This SAPC states that “the press shall be obliged to report news truthfully, accurately, fairly and in a balanced manner, without any intentional or negligent departure from the facts”. This insight is used in order to analyse the way in which the 2008 xenophobic attacks were reported in South Africa by the Sowetan and Daily Sun newspapers. Overall, the findings show that the two newspapers adhered to the South African Press Code (2007), and were ethical in their 2008 news reports. This specifically contradicts the dominant perception of most mainstream newspaper readers, who thought that, the Daily Sun is just a tabloid newspaper which “represents the lowest standard of journalism” (Wasserman 2012:1), because of its sensational crime and sex stories.
2014-05-21T14:27:36Z
2014-05-21T14:27:36Z
2013-11
Dissertation
Bakare, Sunday Adegboyega (2013) Rethinking notion of journalism ethics in the reportage of 2008 xenophobic attacks: the case of Sowetan and Daily Sun newspapers, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13473>
http://hdl.handle.net/10500/13473
en
oai:uir.unisa.ac.za:10500/18332018-11-17T13:04:58Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:57:07Z
urn:hdl:10500/1833
Community radio broadcasting
in Zambia: a policy perspective
Banda, Fackson
Fourie, Pieter J. (Pieter Jacobus), 1950-
Lemba, M.
watkiapj@unisa.ac.za
Policy analysis
Policy models
Broadcast policy
Participatory communication
Focused synthesis
Development communication
Policy formulation
Community development
Community radio broadcasting
Community
This study is a policy investigation of community radio broadcasting in Zambia. The emergence of this tier of broadcasting can be traced to the 1990s, following the country's policy of politico-economic liberalisation. The state broadcasting system had hitherto reigned supreme. Based upon a focused synthesis of a range of historical, political, policy, regulatory and other factors, within the context of participatory development communication, this study proposes a normative policy model for community radio broadcasting in Zambia.
To begin with, the study focuses on the historical factors that have influenced the development of community radio broadcasting in the country, particularly in the period before and after 1991. This historical analysis establishes the fact that the shape that community radio broadcasting has assumed in Zambia is largely reflective of the state-centric policy-making regime. This policy-making regime is itself a legacy of British colonialism.
Next, the study offers a conceptual framework of community radio broadcasting. It analyses several theoretical antecedents upon which the conceptual edifice of community radio broadcasting would seem to be built. In particular, the study explores the contributions of media effects and normative media theories towards the conceptual underpinnings of community radio broadcasting. Furthermore, as an attempt at establishing some empirical referents for developing a community radio broadcasting policy for Zambia, the study delves into a comparative analysis of trends in broadcast policy and regulatory practices throughout the world, with a special focus on Malawi, Mozambique, South Africa and Australia. This comparative policy analysis reveals differentiated levels of sophistication of policy-cum-regulatory models relating to community radio broadcasting. This provides a wealth of chequered experiences for Zambia to learn from. To further substantiate the case for a policy model, the study examines selected community radio initiatives in Zambia.
Finally, based upon this focused synthesis, the study proposes a normative policy model for community radio broadcasting in Zambia. The policy proposal, informed by the assumptions of the group and organised anarchy models of policy-making, seeks to promote community radio broadcasting in terms of its vision, regulatory structures, funding, training, facilities, technology, production of local content and research.
2009-08-25T10:57:07Z
2009-08-25T10:57:07Z
2009-08-25T10:57:07Z
2003-11-30
Thesis
Banda, Fackson (2009) Community radio broadcasting
in Zambia: a policy perspective, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1833>
http://hdl.handle.net/10500/1833
en
oai:uir.unisa.ac.za:10500/290262022-06-30T08:14:54Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-06-30T07:30:06Z
urn:hdl:10500/29026
An assessment of the influence of organisational culture on communication practice within the Gauteng Department of Social Development
Tlalang, Mosiami Hendrick
Seti, Vuyolwethu
Organisational culture
Organisational structure
Values
Ethics
Internal communication
Channels of communication
Flows of internal communication
Employee engagement
Public sector
Public sector culture
Communication practice
Gauteng Department of Social Development
Mokgwatiro wa setheo
Popegotheo ya setheo
Dintlhatheo
Maitsholo a a siameng
Tlhaeletsano ya ka fa gare
Dikanale tsa tlhaeletsano
Tirisano le badiri
Lephata la setshaba
Mokgwatiro wa lephata la setshaba
Tiragatso ya tlhaeletsano
Lefapha la Tlhabololo ya Loago la Gauteng
Inkcubeko yequmrhu
Ukwakheka kwequmrhu
Iinqobo zokuziphatha
Ukuziphatha ngokulunga
Unxibelelwano lwangaphakathi
Amanqwanqwa onxibelelwano
Ukusetyenziswa kwabaqeshwa
Inkcubeko yecandelo likawonkewonke
Ukusebenza konxibelelwano
iSebe Lophuhliso Lwezentlalontle eGauteng
Abstracts in English, Northern Sotho and Xhosa
This study analyses the extent to which organisational culture influences and shapes an organisation’s communication practice, in the Gauteng Department of Social Development. This emanates from the realisation by the South African government that the drive to improve service delivery starts with strengthening internal communication within government departments (Government Communicators’ Handbook 2014). Internal communication is a key in the success of any business. It connects various processes and activities of the organisation towards the achievement of goals (Holá & Pikhart 2014). There are many factors that influence internal communication in the organisation and organisational culture is one of them (Senior & Swailes 2010:5). The understanding of the prevailing organisational cultures in the organisation is therefore essential to building successful organisation (Fatsha 2012). The lack of service delivery to some extend emanates from poor organisational culture within the organisation (Cakata 2011:6).
In this dissertation researcher explores the relationship between organisational communication and organisational culture. The point of departure in this study is that these two concepts have a reciprocal relation. Organisational communication enables an organisation to divulge the culture among its employees. Organisational culture comes from the interactions and communication between staff members. A strong sense of open communication culture is essential for effective communication within an organisation.
The results of this study show that organisational culture impact on communication practice mainly through creating a framework within which the meaning is understood. The code of ethics that springs from governing framework of GDSD provides shared values, beliefs and assumptions about how GDSD officials should behave and interact. This study concludes that the understanding of organisational culture is essential for effective communication practice because communication strategy is formed within the ambit of organisational culture.
Thutopatlisiso eno e sekaseka ka moo mokgwatiro wa setheo o tlhotlheletsang le go bopa tiragatso ya tlhaeletsano mo Lefapheng la Tlhabololo ya Loago la Gauteng (GDSD) ka gona. Seno se simologa go tswa mo temogong ya puso ya Aforikaborwa ya gore letsholo la go tokafatsa tlamelo ya ditirelo le simolola ka go maatlafatsa tlhaeletsano ya ka fa gare mo mafapheng a lona a puso (Government Communicators' Handbook 2014). Tlhaeletsano e e nonofileng ya ka fa gare e botlhokwa mo katlegong ya kgwebo nngwe le nngwe. E golaganya ditirego le ditiragatso tse di farologaneng tsa setheo go thusa mo phitlhelelong ya maikemisetso a setheo (Holá le Pikhart 2014). Go na le dintlha di le dintsi tse di tlhotlheletsang tlhaeletsano ya ka fa gare mo setheong mme mokgwatiro wa setheo ke nngwe ya tsona (Senior le Swailes 2010:5). Ka jalo, go tlhaloganya (me)mokgwatiro o o gona mo setheong go botlhokwa go aga setheo se se atlegileng (Fatsha 2012). Go na le ka moo e leng gore tota tlhaelo ya tlamelo ya ditirelo e ka bakwa ke mokgwatiro wa go sa dire sentle mo teng ga setheo (Cakata 2011:6). Mo tlhamong eno, mmatlisisi o tlhotlhomisa kamano magareng ga tlhaeletsano ya mo setheong le mokgwatiro wa setheo. Ntlhatshimologo mo thutopatlisisong eno ke gore megopolo eno e mebedi e na le kamano e e lekalekanang. Tlhaeletsano mo setheong e kgontsha setheo go abelana le go jalelela mokgwatiro wa sona mo badiring ba sona. Mokgwatiro wa setheo o simologa go tswa mo tirisanong le tlhaeletsano magareng ga botsamaisi le ditokololo tsa badiri gammogo le magareng ga badiri ka bobona. Mokgwatiro wa tlhaeletsano e e buletsweng o botlhokwa gore go nne le tlhaeletsano mo setheong. Dipholo tsa thutopatlisiso eno di bontsha gore mokgwatiro wa setheo o ama tiragatso ya tlhaeletsano ka go tlhama letlhomeso le bokao bo ka tlhaloganngwang go tswa mo go lona. Molao wa maitsholo a a siameng o o laolang GDSD o tlamela ka dintlhatheo tse di abelanwang, ditumelo le megopolo malebana le ka moo batlhankedi ba GDSD ba tshwanetseng go itshola le go dirisana ka gona. Thutopatlisiso e konosetsa ka gore go tlhaloganya mokgwatiro wa setheo go botlhokwa gore go nne le tiragatso e e nonofileng ya tlhaeletsano gonne togamaano ya tlhaeletsano e tlhamelwa mo mokgwatirong wa setheo.
Esi sifundo sihlalutya ubungakanani befuthe lenkcubeko yequmrhu ngendlela le nkcubeko iluchaphazela ngayo unxibelelwano kwiSebe Lophuhliso Lwezentlalontle eGauteng (iGauteng Department of Social Development - GDSD). Sisukela ekuqapheleni kukarhulumente woMzantsi Afrika ukuba iphulo lokuphucula unikezelo zinkonzo liqala ngokuqinisa unxibelelwano lwangaphakathi kumasebe karhulumente (Government Communicators’ Handbook 2014). Unxibelelwano lwangaphakathi olusebenzayo lusisitshixo sempumelelo kulo naliphi na ishishini. Luqhagamshela iinkqubo ezahlukeneyo nemisebenzi yequmrhu ukuze luncede ekufezekiseni iinjongo zequmrhu (Holá and Pikhart 2014). Zininzi izinto ezichaphazela unxibelelwano lwangaphakathi kwiqumrhu, kwaye inkcubeko yequmrhu yenye yazo (Senior and Swailes 2010:5). Ukuziqonda iinkcubeko zequmrhu ezigqubayo ngoko ke kubalulekile ekwakheni iqumrhu elinempumelelo (Fatsha 2012). Ngamanye amaxesha ukuqhwalela konikezelo zinkonzo kudalwa kukungasebenzi kakuhle kwenkcubeko yequmrhu (Cakata 2011:6). Kolu phando, umphandi uphengulula ulwalamano phakathi konxibelelwano lwequmrhu nenkcubeko yequmrhu. Esi sifundo siqalela kwinkalo ethi ezi ngcinga zimbini zinolwalamano. Unxibelelwano lwequmrhu lwenza ukuba iqumrhu labelane kwaye libethelele inkcubeko yalo kubasebenzi. Inkcubeko yequmrhu iphuhla ngokusebenzisana nangonxibelelwano phakathi kwabaphathi nabasebenzi kanti naphakathi kwabasebenzi ngokwabo. Inkcubeko yonxibelelwano olusekuhleni ibalulekile ukuze kubekho unxibelelwano olusebenzayo kwiqumrhu. Iziphumo zesi sifundo zibonisa ukuba inkcubeko yequmrhu iyayichaphazela indlela eluqhutywa ngayo unxibelelwano, ngokuseka isakhelo apho intsingiselo ithi iqondakale khona. Indlela yokuziphatha elawula iGDSD inika iinqobo zokuziphatha ekwabelwana ngazo, iinkolo nokucingela ukuba kufuneka aziphathe kwaye asebenzisane njani amagosa eGDSD. Esi sifundo sigqibela ngokuthi ukuyiqonda inkcubeko yequmrhu kubalulekile ekwenzeni unxibelelwano olusebenzayo ngoba icebo lobulumko lonxibelelwano lakhiwe ngokulingqamanisa nenkcubeko yequmrhu.
2022-06-30T07:30:06Z
2022-06-30T07:30:06Z
2019-09-20
Dissertation
https://hdl.handle.net/10500/29026
en
oai:uir.unisa.ac.za:10500/302312023-07-11T10:16:37Zcom_10500_2727com_10500_2726com_10500_130com_10500_181com_10500_172com_10500_1com_10500_506col_10500_2728col_10500_183col_10500_507
2023-06-30T10:46:20Z
urn:hdl:10500/30231
Internal communication satisfaction at the NGO, gender links, with a specific focus on media quality, channel selection and technology
Mataruse, Vimbai
Van Dyk, Louise
Organisational communication
Internal communication
Communication satisfaction
Internal communication satisfaction
Internal channels of communication
Media quality
Channel selection
Technology
South African Non-Governmental Organisation communication
Media richness
Dual capacity
Organisatoriese Kommunikasie
Interne Kommunikasie
Kommunikasietevredenheid
Interne kommunikasietevredenheid
Interne kommunikasiekanale
Mediakwaliteit
Kanaalkeuse
Tegnologie
Suid-Afrikaanse Nie-regeringsorganisasie-kommunikasie
Mediarykheid
Dubbele kapasiteit
Abstract in English and Afrikaans translation
We have long known that communication satisfaction is of utmost importance, but
as it is in business organisations, so it is in non-profit organisations. Theorists have
acknowledged that substantial communication satisfaction with media quality,
channel selection and technology is vital in dealing with problems faced by South
African business organisations, which also applies to the non-profit sector. In spite
of this importance, ways of improving employee internal communication satisfaction
have not yet been exhaustively researched, especially within the context of South
African non-profit industry.
In light of the above, this study centres on assessing internal communication
satisfaction with a focus on media quality, channel selection and technology within
the NGO sector specifically Gender Links. The systems theory was used as a meta theory to develop this study alongside the theoretical concept of communication
satisfaction.
Literature review was conducted to identify and discuss internal communication
satisfaction dimensions and internal communication channels as well as their
usefulness within the South African NGO industry and specifically their application
to employee communication satisfaction. Technology was also included to meet the
specific needs of the study. In this regard, digital channels, specifically the social
media channels such as Facebook, Twitter, Blogs and YouTube were explored.
Furthermore, the systems theory and communication satisfaction theoretical concept
are operationalised alongside other constructs such as communication climate,
media quality, relationship with superiors, informal horizontal communication,
relationship with subordinates, personal feedback, organisational perspective and
organisational integration, which are dimensions of communication satisfaction. In
addition, other sub-constructs such as media richness with a specific focus on media
selection, media clarity and content adequacy are also operationalised in this study.
iii
Moreover, a contextualisation of NGOs is given with a specific focus on criteria and
characteristics of non-profit organisations, governance of NGOs, role of NGOs in
society and problems faced by NGOs. Additionally, the application of these internal
communication media channels alongside the communication satisfaction
dimensions was further researched at Gender Links, an NGO, as it has to satisfy its
employees’ communication needs through media quality, channel selection and
technology.
Paper-based questionnaire surveys and partially-structured face-to-face interviews
established the experiences of Gender Links employees with internal
communication at Gender Links which accounted for a mixed research method.
From this research, it has been noted that Gender Links employees are generally
satisfied with internal communications as both findings show that attention is given
to most dimensions of satisfaction which kindles employees to meet organisational
communication satisfaction objectives.
Both findings also show that, in some instances, Gender Links’ media quality and
technology satisfies its employees in terms of communication as set out in the
literature while in others it does not as it pertains to preferred channels. Both findings
also seem to show that channels such as emails are associated with problems of
information overload.
Both findings also show that Gender Links uses a variety of channels of
communication depending on suitability to cater for the problem of diverse staff
contingency. As a result, formal channels seem to be mostly preferred because of
their ability to control, written directives are also preferred because they provide a
record-keeping, two-way channels are also preferred because they offer clarity and
informal channels are preferred because they convey urgent matters.
From these shortfalls, recommendations are drawn up for the improvement of
employee internal communication satisfaction with media quality, channels selection
and technology at Gender Links. These include reviewing internal communication
systems and structures for inclusion of lower level employees to enable capacity
building for all. Internal communication satisfaction should be managed in a strategic
way by integrating all the qualities of the communication media used within the
organisation.
In addition, it is recommended that Gender Links should narrow its communication
channels to the common information needs of the majority of its employees to help
improve their effectiveness. This also includes reviewing internal communications in
order to accommodate lower level employees in the communication processes.
There is need for continuous improvement on diverse employees in order to improve
their technological skills. Another recommendation includes formalising WhatsApp
because of its ability to convey quick messages during emergencies.
However, in brief, this study contributes to the field of communication satisfaction
through its focus on pointing out and reporting on these communication satisfaction
dimensions and media qualities best suited for employee internal communication
satisfaction within South African NGO sector, specifically Gender Links.
Ons weet lankal dat kommunikasietevredenheid van uiterste belang is, maar soos dit in sake-organisasies is, so is dit in nie-winsgewende organisasies. Teoretici het erken dat aansienlike kommunikasie-tevredenheid met mediakwaliteit, kanaalkeuse en tegnologie noodsaaklik is in die hantering van probleme waarmee Suid Afrikaanse sake-organisasies te kampe het, wat ook van toepassing is op die nie winsgewende sektor.
Ten spyte van hierdie belangrikheid, is maniere om werknemers se interne kommunikasie-tevredenheid te verbeter nog nie volledig nagevors nie, veral binne die konteks van die Suid-Afrikaanse nie-winsgewende bedryf. In die lig van bogenoemde, fokus hierdie studie op die assessering van interne kommunikasie tevredenheid met 'n fokus op mediakwaliteit, kanaalkeuse en tegnologie binne die NRO-sektor spesifiek Gender Links. Die sisteemteorie is as 'n metateorie gebruik om hierdie studie saam met die teoretiese konsep van kommunikasiebevrediging te ontwikkel.
Literatuuroorsig is gedoen om interne kommunikasie-tevredenheidsdimensies en interne kommunikasiekanale sowel as hul bruikbaarheid binne die Suid-Afrikaanse NRO-industrie en spesifiek hul toepassing op werknemerkommunikasie tevredenheid te identifiseer en te bespreek. Tegnologie is ook ingesluit om aan die spesifieke behoeftes van die studie te voldoen. In hierdie verband is digitale kanale, spesifiek die sosiale media-kanale soos Facebook, Twitter, Blogs en YouTube ondersoek.
Verder word die sisteemteorie en kommunikasietevredenheidsteoretiese konsep geoperasionaliseer saam met ander konstrukte soos kommunikasieklimaat, mediakwaliteit, verhouding met meerderes, informele horisontale kommunikasie, verhouding met ondergeskiktes, persoonlike terugvoer, organisatoriese perspektief en organisatoriese integrasie, wat dimensies van kommunikasietevredenheid is. .
Hierbenewens word ander subkonstrukte soos mediarykheid met 'n spesifieke fokus
op mediakeuse, mediaduidelikheid en inhoudtoereikendheid ook in hierdie studie geoperasionaliseer.
Boonop word 'n kontekstualisering van NRO's gegee met 'n spesifieke fokus op kriteria en kenmerke van nie-winsgewende organisasies, bestuur van NRO's, rol van NRO's in die samelewing en probleme waarmee NRO's te kampe het. Daarbenewens is die toepassing van hierdie interne kommunikasiemediakanale saam met die kommunikasie-tevredenheidsdimensies verder by Gender Links, 'n NRO, nagevors, aangesien dit sy werknemers se kommunikasiebehoeftes moet bevredig deur middel van mediakwaliteit, kanaalkeuse en tegnologie.
Papiergebaseerde vraelysopnames en gedeeltelik-gestruktureerde aangesig-tot aangesig-onderhoude het die ervarings van Gender Links-werknemers vasgestel met interne kommunikasie by Gender Links wat verantwoordelik was vir 'n gemengde navorsingsmetode.
Uit hierdie navorsing is opgemerk dat Gender Links-werknemers oor die algemeen tevrede is met interne kommunikasie aangesien beide bevindinge toon dat aandag gegee word aan die meeste dimensies van tevredenheid wat werknemers aanspoor om organisatoriese kommunikasie-tevredenheidsdoelwitte te bereik.
Beide bevindinge toon ook dat Gender Links se mediakwaliteit en tegnologie in sommige gevalle sy werknemers tevrede stel in terme van kommunikasie soos uiteengesit in die literatuur, terwyl dit in ander nie op voorkeurkanale betrekking het nie. Albei bevindinge blyk ook te wys dat kanale soos e-posse geassosieer word met probleme van inligtingoorlading.
Beide bevindinge toon ook dat Gender Links 'n verskeidenheid kommunikasiekanale gebruik afhangende van geskiktheid om voorsiening te maak vir die probleem van diverse personeelgebeurlikheid. Gevolglik word formele kanale meestal verkies weens hul vermoë om te beheer, geskrewe voorskrifte word ook verkies omdat dit rekordhouding bied, tweerigtingkanale word ook verkies omdat hulle duidelikheid bied en informele kanale word verkies omdat hulle oordra. dringende sake.
Uit hierdie tekortkominge word aanbevelings opgestel vir die verbetering van werknemers se interne kommunikasie-tevredenheid met mediakwaliteit, kanalekeuse en tegnologie by Gender Links. Dit sluit in die hersiening van interne kommunikasiestelsels en strukture vir die insluiting van laervlakwerknemers om kapasiteitsbou vir almal moontlik te maak. Interne kommunikasie-tevredenheid moet op 'n strategiese wyse bestuur word deur al die kwaliteite van die kommunikasiemedia wat binne die organisasie gebruik word, te integreer.
Daarbenewens word aanbeveel dat Gender Links sy kommunikasiekanale moet vernou tot die algemene inligtingsbehoeftes van die meerderheid van sy werknemers om hul doeltreffendheid te help verbeter. Dit sluit ook die hersiening van interne kommunikasie in om laer vlak werknemers in die kommunikasieprosesse te akkommodeer. Daar is behoefte aan voortdurende verbetering op diverse werknemers om hul tegnologiese vaardighede te verbeter. Nog 'n aanbeveling sluit in die formalisering van WhatsApp vanweë sy vermoë om vinnige boodskappe tydens noodgevalle oor te dra.
Kortliks dra hierdie studie egter by tot die veld van kommunikasietevredenheid deur die fokus daarvan om hierdie kommunikasietevredenheidsdimensies en media eienskappe uit te wys en daaroor verslag te doen wat die beste geskik is vir werknemers se interne kommunikasie-tevredenheid binne die Suid-Afrikaanse NRO-sektor, spesifiek Gender Links.
2023-06-30T10:46:20Z
2023-06-30T10:46:20Z
2023-01
Dissertation
https://hdl.handle.net/10500/30231
en
oai:uir.unisa.ac.za:10500/106022020-07-27T13:48:46Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-10-02T11:30:45Z
urn:hdl:10500/10602
An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share
Dhawraj, Ronesh
Karam, Beschara
This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s (1996) issue ownership theory. A number of quantitative and qualitative content analyses were conducted to provide answers to the main research questions. These involved: the party’s 286 media releases; party leader Helen Zille’s 2009 campaign speeches; and Zille’s Facebook platform. Results revealed that although the DA demonstrated extreme political resilience amidst fierce challenges in the 2009 elections, the party primarily campaigned on an anti-ANC ticket and a fair amount of negative advertising against the governing party to win itself votes. Not only did the party fail to “associate” itself with real issues affecting South African voters—especially the poor Black African majority which constitutes the largest voting bloc—it failed to pronounce itself clearly on other issues. Instead, the party attached itself to a multitude of shared issues, often “trespassing” on issues of common concern not necessarily “owned” by any one political party. This study also deduced that while Facebook facilitated public opinion on the DA in the 2009 elections, it still could not be regarded as a genuine public sphere in the South African context.
2013-10-02T11:30:45Z
2013-10-02T11:30:45Z
2013-06
Dissertation
Dhawraj, Ronesh (2013) An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share, University of South Africa, Pretoria, <http://hdl.handle.net/10500/10602>
http://hdl.handle.net/10500/10602
en
University of South Africa
oai:uir.unisa.ac.za:10500/289652022-06-15T08:35:40Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-06-13T10:53:06Z
urn:hdl:10500/28965
Exploring the perceptions of Professional Editors Guild members on their participation in the association’s asynchronous communication : e-mail
Maseko, Pholile Faith
Hadji, M. J.
Computer mediated communication
Asynchronous communication
E-mail
E-mail forum
Perceptions
Association
Dual Capacity Model
Symbolic Interaction Theory
The Professional Editors Guild is an online-based association for language practitioners in South Africa and designed the e-mail forum intending to reach out to members that could need professional editing support. Since its inception, there has not been a study aimed at assessing the effectiveness of the e-mail forum at this association. Therefore, the purpose of this study was to explore the members’ perceptions of their participation in this e-mail forum. This study was underpinned by the Symbolic Interaction Theory and Dual Capacity Model. Issues of Asynchronous Computer Mediated Communication in international organisations and in South Africa were deliberated upon. The literature revealed that organisations still have a myriad of issues to tackle if they are to realise successful communication utilising Asynchronous Computer Mediated Communication.
The population consisted of all language practitioners in South Africa. The sample was conveniently and purposeful selected and included all members who had their 2020/1 membership paid-up and were willing to participate in the study. The interviews were conducted online with 11 participants because of the Covid-19 pandemic, utilising platforms such as Microsoft Teams and Zoom, as per the participants’ preferences.
After data collection, they were analysed using frame document analysis and the constant comparative methods. The findings were based on the three research sub-questions. Firstly, Association was hailed as a professional association that serves as a professional pillar for its members. Secondly, the members level of participation on the e-mail forum varied. The more experienced members seemed to be more comfortable to participate yet the new members still lack confidence in their ability to be visible on the e-mail forum. An interesting dynamic that emerged was that some previously active members had stopped being active because they were disgruntled and had resorted to forming breakaway groups on WhatsApp. Lastly, the study found that more training needs to be provided to members who may still lack some basic technology skills, this may increase their enthusiasm to participate in the e-mail forum. Theoretically, this study adds to the current discourse on optimal e-mail usage in general.
2022-06-13T10:53:06Z
2022-06-13T10:53:06Z
2022-02-25
Dissertation
https://hdl.handle.net/10500/28965
en
oai:uir.unisa.ac.za:10500/16542018-11-17T13:04:57Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:55:17Z
urn:hdl:10500/1654
The subjective perceptions of chicken as a generic food brand: a communication perspective
Human, Elane
Angelopulo, G.C. (George Charles), 1956-
Consumption
Concourse
Perceptions
Media
Generic
Equity
Communication
Brand
Chicken
Q methodology
The food industry's focus has shifted to growth, profits and efficiency through new production processes. In response, people feel they have lost control over the food they eat.
Media has a direct impact on consumer perceptions. Chicken has received extremely negative publicity compelling consumers to question the safety of chicken as a protein source.
The aim of the study is to determine the different perceptions that exist in the mind of consumers regarding chicken as a generic food brand and to assess the role of communication in a consumer-brand relationship.
Q methodology is the research methodology chosen as it is able to communicate an individual's subjectivity.
The researcher considered factor loadings of 0.37 and more as significant. The varimax rotation produced four dominant factors. The variance in the correlation matrix was calculated at 70 percent. The factor scores were determined once the total number of factors with pure loadings had been identified.
2009-08-25T10:55:17Z
2009-08-25T10:55:17Z
2009-08-25T10:55:17Z
2005-11-30
Dissertation
Human, Elane (2009) The subjective perceptions of chicken as a generic food brand: a communication perspective, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1654>
http://hdl.handle.net/10500/1654
en
oai:uir.unisa.ac.za:10500/162782018-11-17T13:05:06Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:23Z
urn:hdl:10500/16278
Die ontwikkeling van 'n mediasentriese model vir steunwerwing in Suid-Afrika
Van der Vyver, Abraham Gert
Roelofse, J. J. (Jacobus Johannes)
Title in English and Afrikaans
2015-01-23T04:24:23Z
2015-01-23T04:24:23Z
1998-06
Van der Vyver, Abraham Gert (1998) Die ontwikkeling van 'n mediasentriese model vir steunwerwing in Suid-Afrika, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16278>
http://hdl.handle.net/10500/16278
oai:uir.unisa.ac.za:10500/160862018-11-17T13:05:01Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:16Z
urn:hdl:10500/16086
An exploration of poststructuralist discursive critique and its implication for a critical analysis of the discourse on pornography
Sonderling, Stefan
Fourie, P.J.
This study explores the implications of the post-structuralist discursive theories for a new
approach to the study of communication. Drawing on the theories of discourse developed by
Foucault and Bourdieu, the study suggests a theoretical framework for a critical analysis of
discursive practices. The framework is applied to the analysis of the discourse on
pornography in South Africa. The application of the theoretical framework illustrates the
utility of such a framework as a method for analysis and critique of discourse and provides
insights into the controversy about pornography. The implication of the discursive theories
for the study of communication are explored.
2015-01-23T04:24:16Z
2015-01-23T04:24:16Z
1994-01
Dissertation
Sonderling, Stefan (1994) An exploration of poststructuralist discursive critique and its implication for a critical analysis of the discourse on pornography, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16086>
http://hdl.handle.net/10500/16086
en
oai:uir.unisa.ac.za:10500/12492018-11-17T13:04:26Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:51:00Z
urn:hdl:10500/1249
A case study of the institutional regulatory framework of the independent communications authority of South Africa (ICASA)
Pietersen, Priscilla Rachel
Bornman, Elirea
Van Audenhove, L.
Regulator
Monopoly
Competition
Universal service
Universal access
Privatisation
Liberalisation
Regulation
Telecommunications
Countries worldwide have reformed or are in the process of reforming their telecommunications industries. The reform process is characterised by new laws and policies, and the establishment of regulatory agencies to implement reforms in a new dynamic global environment. Regulatory reform has emerged as an important policy area worldwide. In South Africa, the regulatory environment is undergoing an overhaul to create a framework for vibrant competition and consequently affordable services. The aim of this study is to gain a deeper insight into the capability and state of readiness of the regulatory authority to implement its constitutional mandate: to regulate the industry, create conditions for competition, and to achieve socio-political objectives.
The case study research design was used. The methodology include: in-depth interviews, qualitative content analysis and documentation. The report concludes that the regulator lacks behind global best practices in terms of crucial policy and regulatory aspects to successfully implement its mandate.
2009-08-25T10:51:00Z
2009-08-25T10:51:00Z
2009-08
2005-10-31
Dissertation
Pietersen, Priscilla Rachel (2009) A case study of the institutional regulatory framework of the independent communications authority of South Africa (ICASA), University of South Africa, Pretoria, <http://hdl.handle.net/10500/1249>
http://hdl.handle.net/10500/1249
en
oai:uir.unisa.ac.za:10500/300452023-05-18T08:12:49Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-05-18T07:44:09Z
urn:hdl:10500/30045
Management approaches in the construction sector as experience by employees: a decolonial study: a research report
Mazibuko, Bafana Robinson
Van Dyk, Louise
Management communication
Decoloniality
Colonialism
Coloniality
Apartheid
Indigenous
Organisation
Ubuntu
Construction
Afrocentric management
Management approaches
Text in English with summaries in English and Zulu
Employees in the South African context are not at a happy state as the result of the
way they are being managed (Kamoche 2011:1; Mangaliso 2001:29; Thomas &
Bendixen 2000:509). The country’s workplace is characterised by dictatorship and
marginalisation of the key role players in the realisation of the organisational
objectives (Handford & Coetsee 2003:32; Thomas & Bendixen 2000:517). The
managerial frameworks employed in managing the African workforce are foreign and
at odds with the context’s dynamic (Jackson 2002b:470; Kamoche 2011:31;
Mangaliso 2001:31; Masango 2002:707-708; Nyambegera 2002:1081).
This decolonial study investigating the perceptions of management held by the
employees of Temi Construction in the construction sector is by its nature
exploratory as well as descriptive. The study’s purpose is to explore and provide a
rich description of the employees’ perceptions and experiences of how they are
being managed in this company in particular and in the sector in general. This is
done through interviews and talking circles to collect qualitative data with the
purpose of contributing to the development of the Afrocentric Management
Approach.
The findings of the current study reveal that the workforce in Temi Construction are
not happy with the way they are being managed. This emanates from the
marginalisation prevalent in the working environment, the use of Classical approach
and autocratic style to manage the workforce and an unconducive working
environment created by the management systems in place. An alternative
managerial framework aligned with the African dynamics needs to be developed
from an indigenous lens using local knowledge and be practiced in managing the
African workforce. From this study, the belief held tallies with the findings as well as
the literature that the adoption of the Afrocentric Management Approach in the
workplace will undoubtedly change the work milieu positively.
Abasebenzi eNingizimu Afrika abekho esimweni sokujabula ngenxa yendlela
abaphethwe ngayo (Kamoche 2011:1; Mangaliso 2001:29; Thomas & Bendixen
2000:509). Indawo yokusebenza yezwe ibonakala ngobudlobongela kanye
nokubukelwa phansi kwababambe iqhaza elikhulu ekufezekiseni izinhloso
zenhlangano yokusebenzela (Handford & Coetsee 2003:32; Thomas & Bendixen
2000:517). Izinhlaka zokuphatha ezisetshenziswa ekulawuleni abasebenzi base-
Afrika yonkana zibuya emazweni angaphandle futhi ziyangqubuzana
nokuguquguquka komongo (Jackson 2002b:470; Kamoche 2011:31; Mangaliso
2001:31; Masango 2002:707-708; Nyambegera 2002:1081).
Lolu cwaningo oluphikisana nencindezelo oluphenya imibono yabasebenzi base-
Temi Construction emkhakheni wezokwakha mayelana nendlela abaphethwe ngayo
luwukuhlola ngokwemvelo kanye nokuchaza kabanzi. Inhloso yocwaningo ukuhlola
nokunikeza incazelo ecebile yemibono yabasebenzi nolwazi lokuthi baphathwa
kanjani kule nkampani ikakhulukazi kanye nasemkhakheni jikelele. Lokhu kwenziwa
ngenhloso yokufaka isandla ekuthuthukisweni indlela yomdabu yokuphatha
abasebenzi ebizwa nge-Afrocentric Management Approach.
Imiphumela yocwaningo iveza ukuthi abasebenzi base-Temi Construction abeneme
ngendlela abaphethwe ngayo. Lokhu kuvela ekubandlululweni okuvame kakhulu
endaweni yokusebenza, ukusetshenziswa kwendlela eyincindezi zokuphatha
ezaziwa ngelithi Classical Management Approach kanye nesitayela sobushiqela
ukuze kulawuleke abasebenzi kanye nendawo yokusebenza engafanele edalwe
izinhlelo zokuphatha ezikhona. Olunye uhlaka lokuphatha oluhambisana nezimo
zokphila ezwenikazi lase-Afrika kumele luthuthukiswe ngendlela yomdabu
kusetshenziswe ulwazi lwendabuko oluzosetshenziswa ekulawuleni abasebenzi
basezwenikazi lase-Afrika. Kusukela kulolu cwaningo, inkolelo ihambisana
nokutholakele kanye nezincwadi zokuthi ukwamukelwa kwendlela yomdabu
yokuphatha abasebenzi ebizwa nge-Afrocentric Management Approach emsebenzini
ngokungangabazeki kuzoshintsha isimo somsebenzi ngendlela enhle.
2023-05-18T07:44:09Z
2023-05-18T07:44:09Z
2022-11
Dissertation
https://hdl.handle.net/10500/30045
en
oai:uir.unisa.ac.za:10500/282902021-11-19T15:56:21Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-11-19T15:35:57Z
urn:hdl:10500/28290
Analysing the communication strategy of Emalahleni local municipality for information dissemination on air quality improvement
Nnachi, Constance Ugo
Munyai, Queen Mabusela
Communication strategy
Strategy
Information dissemination
Air quality improvement
Air pollution
Emalahleni Local Municipality
Community awareness
Evaluation of communication outcome
Diffusion of innovation theory
AA1000 Accountability Principle
This study aimed to analyse the communication strategy that Emalahleni Local Municipality (ELM) is using to raise awareness on air quality improvement. Analysing the communication strategy of an organisation can play an important role in determining the strength, weakness, opportunities, and threats of an organisation’s strategy to communicate and achieve its goals.
Emalahleni, a town in the Highveld of Mpumalanga South Africa was identified as a national air pollution “hotspot” in terms of the National Environmental Management: Air Quality Act (AQA) (39 of 2004). In response to the AQA, Emalahleni Local Municipality (ELM) has been embarking on different air quality management measures including air quality awareness and educational programs to ensure that the residents are acquainted with ways of maintaining air quality and to bring the area in compliance with the national ambient air quality standards.
Few studies have been published on communicating air quality management in South Africa and across the world. Amongst them, few have focused on the comprehensive analysis of communication strategies used by an organisation for community awareness on air quality improvement.
The research was anchored on the diffusion of innovation theory and AA1000 Accountability theory. This is because diffusion of innovation is concerned with communicating new ideas and practices through a social system while the Accountability theory focuses on developing an accountable approach to sustainability which is what this study emphasises.
Exploratory sequential mixed methods were used through semi-structured interviews with the officials from the environmental and waste management department and communication department of ELM. Items for the questionnaires were identified and further tested quantitatively in the second phase with the community members through an online survey. The qualitative data findings were confirmed with those of the quantitative approach.
The study found that community members of Emalahleni are aware of the air quality improvement program and how to maintain air quality. Although, they are aware of this, their behaviour towards maintain air quality standards does not change for the better. Participants outlined that radio and social media were used for information dissemination while respondents postulated that radio, door to door, newspaper, social media, and community meetings were used to raise awareness of air quality in ELM. The most preferred channels as indicated by the participants were radio and social media, but the respondents outlined that radio, social media and community meetings were their most preferred channels.
The study recommends that different communication strategies both the ones preferred by the residents and the ones identified from the literature as capable of transmitting and raising awareness on air quality must be used by ELM for air quality information dissemination. The study further recommends that appropriate communication interventions evaluation is required by ELM to properly ascertain its communication intervention success. This study also recommends that the organisation and other organisations that would like to embark on a similar program should focus on communication interventions for promoting sustainable behaviour change that can lead the public to maintain air quality as it was mentioned that exposing residents to awareness messages does not lead them to maintaining air quality
2021-11-19T15:35:57Z
2021-11-19T15:35:57Z
2021-10
Dissertation
https://hdl.handle.net/10500/28290
en
oai:uir.unisa.ac.za:10500/290592022-07-05T08:35:51Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-07-04T13:38:40Z
urn:hdl:10500/29059
Deconstructing populists rhetoric presented in the tweets of the South African Trade Union, Association of Mineworkers and Construction Union (AMCU): a critical discourse analysis study
Matsha, Ngoako Moses
Thatelo, Mopailo Thomas
Populism
Rhetoric
Verbal text
Visual
Text
Ideology
Tweeter
This study argues that social media network Twitter possess underlying political populist rhetoric and uses different discursive practices in the verbal and visual texts primarily to legitimise and/or delegitimise a political discourse. Thus, political populism rhetoric is inherently ideological rather than objective. Political populism rhetoric is presented on the Twitter account of the Association of Mineworkers and Construction Union (AMCU). This study makes the following significant contribution: (1) populism is increasingly an issue of concern that undermines the South African democracy, (2) the study is the first of its kind that explored underlying political populist rhetoric of AMCU in South Africa.
What is key to this study is to deconstruct and/or interrogate underlying political populists rhetoric on Twitter, by means of different research methods of the Critical Discourse Analysis (CDA), namely: the three-dimensional model of discourse, political discourse analysis, discourse mythology analysis and social semiotic analysis. The above-mentioned interpretative, critical and reveal underlying discursive practices of a particular political discourse. The study sampled AMCU tweets collected from March 2019 to September 2020. The units of analysis are the verbal and visual texts of AMCU tweets.
The findings of the study revealed that AMCU employed political myths, political language and visual aspects as rhetoric. This was primarily to construct the underlying populist political rhetoric. The significance of these rhetoric is firstly, to legitimise the relevance of AMCU as a trade union in the mining sector of South Africa. Secondly, to lament socio-economic conditions of the marginalised mineworkers. Thirdly, to demonise the role of the mining management as exploiters of mine labourers. Lastly, the study revealed the use of different linguistic features such as grammar and political metaphors rhetorically to construct a populist political rhetoric that
delegitimises the South African mining management. While the visual texts are used rhetorically to legitimise the populist, heroic and master myth of AMCU as a trade union. On the other hand, AMCU employed verbal and visual rhetoric to delegitimise the political discourse of the African National Congress (ANC) led government in post-1994 South Africa.
2022-07-04T13:38:40Z
2022-07-04T13:38:40Z
2022-01-19
Dissertation
https://hdl.handle.net/10500/29059
en
oai:uir.unisa.ac.za:10500/247332018-11-17T13:06:52Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-08-20T13:57:32Z
urn:hdl:10500/24733
Editorial politricks : a content analysis of selected newspapers' coverage of the ANC, DA and EFF during the 2016 local government elections in South Africa
Msiza, Nkosinathi
Khan, K. B.
Sonderling, Stefan
Agenda setting theory
Bias
Framing analysis
Game framing
Content analysis
Local government elections
Global research shows that media owners tend to influence the editorial direction of their newspapers. Such influence generally tends to be in line with the media owner’s economic and / or political interests. Naturally, this is a challenge because media is regarded as the fourth estate and is supposed to be an objective yet effective channel for the citizenry to make informed decisions about their world. The study seeks to find out if the owners of four daily newspapers in South Africa, based on their political proximity; may have influenced their newspapers to be biased in favour or against any of the three biggest political parties contesting the 2016 Local Government Elections. This study is an exploratory and descriptive content analysis based on an Agenda Setting theoretic framework – supported by framing analysis and game framing. Findings reveal the correlation between the media owner’s interests and the biased reporting within their respective newspaper. This suggests that although media may not be directly or explicitly forced to adopt a specific ideology, it can be argued that political relations with media owners can influence editorial decisions. Therefore, it can be inferred that media owners of The New Age, The Citizen and The Star influenced editorial content of their newspapers during the 2016 local government elections. Given the findings of this study and the elections scheduled for 2019 in South Africa, it is important for more political communication studies to be conducted in order to establish guidelines for unbiased news reporting across all media – including newspapers. Alternatively, to compel media owners to declare their bias towards and against specific political parties in each news content, upfront. Particularly important during election period, is the need for each media (including newspapers) to have an independent editor – potentially one from the Independent Electoral Commission (IEC) to ensure that each piece of content produced is validated as bias or impartial.
2018-08-20T13:57:32Z
2018-08-20T13:57:32Z
2017-11
Dissertation
Msiza, Nkosinathi (2017) Editorial politricks : a content analysis of selected newspapers' coverage of the ANC, DA and EFF during the 2016 local government elections in South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/24733>
http://hdl.handle.net/10500/24733
en
oai:uir.unisa.ac.za:10500/92362020-02-20T07:10:50Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-04-26T11:22:51Z
urn:hdl:10500/9236
Media and environmental awareness : a geographical study in Kembata Tembaro Zone, southern Ethiopia
Tesema Fote Roba
Harmse, Aletta Catharina
Dalelo, Aklilu
Environmental awareness
Media
Environmental coverage
Content analysis
Environmental degradation
Journalist
Environmental media
Forest
Environmental protection
Media programs
In Ethiopia people are highly dependent on natural resources which often lead to
environmental degradation. The perception is that environmental degradation is
partly due to lack of environmental awareness. The level of environmental
awareness and the role of the media in creating awareness in Kembata
Tembaro Administrative zone were investigated. Quantitative and qualitative
methodologies were used to identify sources of environmental knowledge,
content, spatial extent, volume and priority of media coverage, impact of media,
and expectation of audiences and producers. Experience, rather than outside
sources, such as provided by the media, is the main source of environmental
information, but awareness is key to reduce further environmental degradation.
Environmental media programs should be transmitted at suitable times and the
experiences of successful farmers in natural resources conservation and
development should be shared. Attention should also be given to identification of
awareness obstacles and training and sensitizing of journalists on environment issues
2013-04-26T11:22:51Z
2013-04-26T11:22:51Z
2013-04-26
Dissertation
Roba, Tesema Fote (2013) Media and environmental awareness : a geographical study in Kembata Tembaro Zone, southern Ethiopia, University of South Africa, Pretoria, <http://hdl.handle.net/10500/9236>
http://hdl.handle.net/10500/9236
en
oai:uir.unisa.ac.za:10500/119842020-02-26T09:07:13Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-11-05T14:46:57Z
urn:hdl:10500/11984
A conceptual integrated theoretical model for online consumer behaviour
Hanekom, Janette
Barker, Rachel, 1958-
Consumer behaviour
Online consumer behaviour
Consumer behaviour perspectives
Consumer behaviour approaches
Determinants of consumer behaviour
Consumer decision making
Consumer information processing and response
Consumer behaviour theory
Consumer behaviour models
Web-based communication exposure approach
Internal psychological behavioural processes approac
The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online consumer behaviour. The aim of the study is to propose a conceptual integrated theoretical model for online consumer behaviour which suggests a deviation from the existing purchasing approaches to consumer behaviour - hence a move towards an understanding of consumer behaviour in terms of two new approaches, namely the web-based communication exposure and internal psychological behavioural processes approaches, is proposed.
The study addresses two main research problems, namely that inadequate knowledge and information exist on online consumers’ behavioural processes, especially their internal psychological behavioural processes during their exposure to web-based communication messages and their progression through the complete web-based communication experience; and that there is no conceptual integrated theoretical model for online consumer behaviour in the literature.
This study, firstly, allows for systematic theoretical exploration, description, interpretation and integration of existing literature and theory on offline and online consumer behaviour including the following: theoretical perspectives and approaches; determinants; decision making; consumer information processing and response; and theoretical foundations. This systematic theoretical exploration and description of consumer behaviour literature and theory commences with the contextualisation and proposal of a new definition, perspective and theoretical approaches to online consumer behaviour; the discussion and analysis of the theory of the determinants of consumer behaviour; the discussion and analysis of decision-making theory; the proposition of a new online information decision-making perspective and model; the discussion and analysis of consumer information-processing and response theory and models; the discussion and analysis of the theoretical foundations of consumer behaviour; and the identification of theoretical criteria for online consumer behaviour.
Declaration – acknowledgements - abstract
Secondly, the study develops a conceptual integrated theoretical model for online consumer behaviour, thereby theoretically grounding online consumer behavioural processes in the context of internal psychological behavioural processes and exposure to web-based communication messages. It is hence posited that the study provides a more precise understanding of online consumers’ complicated internal cognitive and psychological behavioural processes in their interactive search for and experience of online web-based communication and information, which can be seen as a major contribution to the field of study.
2013-11-05T14:46:57Z
2013-11-05T14:46:57Z
2013-06
2013-11-05
Thesis
Hanekom, Janette (2013) A conceptual integrated theoretical model for online consumer behaviour, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11984>
http://hdl.handle.net/10500/11984
en
oai:uir.unisa.ac.za:10500/285042022-02-08T06:24:39Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-02-02T12:18:47Z
urn:hdl:10500/28504
Audience reception study of isiZulu language newspaper ‘Isolezwe’ ; to explore what factors attract the audience to the newspaper
Mabizela, Pheelo Percyval
Nkuna, J. M.
African language media
Media functions in Africa
Decoloniality
Afrocentricity
Post-coloniality
African development communication
In South Africa, the usage and positioning of English as the dominant language has led to the marginalisation of African languages. The dominance of the English language in South Africa is rooted in the historical injustices of apartheid and colonialism. In modern society, education, mass media, globalisation and expansion of information communication technology exacerbate the use of English at the expense of African languages.
However, the popularity of African language publications such as Isolezwe triggered my curiosity to explore the reasons behind the attraction of readers to this publication. Against this background, this study examined the audience reception of isiZulu language newspaper Isolezwe by exploring the factors that attract readers to this newspaper. This study utilised a mixed methods design and focus group interviews and content analysis are selected as research methods. The focus group interviews aimed at discovering what readers like and dislike about the Isolezwe newspaper, and content analysis examined the news characteristics of the Isolezwe newspaper.
The results of the study reveal that readers of this newspaper are attracted by its cultural proximity, as it relays news in isiZulu language. Another factor appealing to readers about Isolezwe newspaper is that of geographic proximity, as it covers stories on the KwaZulu Natal region. Furthermore, readers like the type of news covered in the Isolezwe newspaper, that is, stories on social issues happening in their communities. Readers also favour Isolezwe newspaper because it contains stories about entertainment culture, music, television radio, and books.. Close to entertainment, readers of the newspaper like sports stories covered in the newspaper.
The study recommends that the Isolezwe newspaper must expand its coverage of current political stories and the coverage of international news. Excessive advertising creates is not liked by most readers. Therefore, the Isolezwe newspaper should determine the appropriate amount of advertising in the newspaper.
2022-02-02T12:18:47Z
2022-02-02T12:18:47Z
2021-11
Dissertation
https://hdl.handle.net/10500/28504
en
oai:uir.unisa.ac.za:10500/268872021-01-12T07:35:35Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2020-11-17T16:12:27Z
urn:hdl:10500/26887
Strengthening employee engagement through internal communication practices: a single case study
Van der Hoven, Louise
Du Plessis, Charmaine
Employee engagement
Internal communication
Internal communication practices
Organisational communication
Strategic communication
Werknemerbetrokkenheid
Interne kommunikasie
Interne kommunikasiepraktyke
Organisatoriese kommunikasie
Strategiese kommunikasie
Bonkakarolo ba basebetsi
Puisano ya kahare
Mekgwa ya puisano ya kahare
Puisano ya mokgatlo
tshebediso e nang le sepheo ya puisano
Abstract in English with Afrikaans and SeSotho translations
Employee engagement is a phenomenon that has gained increasingly more attention in organisational communication studies and also in the postmodern organisational context. In the postmodern organisational environment, employee engagement focuses more on building relationships with employees than on individual performance. However, the value of internal communication practices to enhance employee engagement within a postmodern organisation has still not fully been explored. The study thus investigated, in accordance with what the literature suggests, a single case to test which internal communication practices are perceived as strengthening employee engagement within a postmodern organisation. Consequently, the study adopted a mixed method research approach utilising three research methods, namely a survey, a focus group and semi-structured interviews, to establish which internal communication practices the management of the organisation must adopt to strengthen employee engagement. The worldview adopted for this study was both the positivist and interpretivist research paradigms.
Findings indicate that because the organisation’s employees’ views are heard, responded to and even form part of the solution, employees become more engaged. In addition, having too many internal communication tools and implementing them without a strategy in place can lead to employees becoming less engaged. Overall, the findings indicate that having a supportive management style, meeting employees’ needs and providing enough opportunities for employees to participate in problem-solving are deemed important for employee engagement. Interestingly, the findings show no correlation between the importance of establishing a good organisational culture and enhancing employee engagement in the organisation. Although the findings cannot be generalised to the larger population, the insight gained could serve as a heuristic for similar organisations to strengthen their employee engagement.
Werknemerbetrokkenheid is ’n verskynsel wat al hoe meer aandag kry in organisatoriese kommunikasiestudies en ook in die postmoderne organisatoriese konteks. In laasgenoemde konteks word daar meer met werknemerbetrokkenheid gefokus op die bou van verhoudings met werknemers as op individuele prestasie. Die waarde van interne kommunikasiepraktyke om werknemerbetrokkenheid binne ’n postmoderne organisasie te bevorder, is nog steeds nie ten volle ondersoek nie. Daar is dus in die studie, in ooreenstemming met wat die literatuur suggereer, ’n enkele gevallestudie ondersoek om te bepaal watter interne kommunikasiepraktyke beskou word as praktyke wat werknemerbetrokkenheid binne ’n postmoderne organisasie bevorder. Gevolglik is daar in die studie ’n gemengdemetode-navorsingsbenadering aangeneem wat drie navorsingsmetodes insluit, naamlik ’n opname, fokusgroep en semi-gestruktureerde onderhoude, met die doel om vas te stel watter interne kommunikasiepraktyke die bestuur van die organisasie moet aanneem om werknemerbetrokkenheid te bevorder. Die wêreldbeskouing wat vir hierdie studie aangeneem is, is sowel die positivistiese as vertolkende navorsingsparadigmas.
Bevindinge dui daarop dat omrede die werknemers van die organisasie se sienings aangehoor word, daarop gereageer word en dit selfs deel van die oplossing uitmaak, werknemers meer betrokke raak. Daarbenewens kan te veel interne kommunikasie-middels en die implementering daarvan sonder ’n strategie daartoe lei dat werknemers minder betrokke raak. Oor die algemeen dui die bevindinge daarop dat ’n ondersteunende bestuurstyl, voldoening aan werknemers se behoeftes en die verskaffing van genoegsame geleenthede vir werknemers om aan probleemoplossing deel te neem, as belangrik geag word vir werknemerbetrokkenheid. Interessant genoeg wys die bevindinge geen korrelasie tussen die belangrikheid daarvan om ’n goeie organisatoriese kultuur te vestig en om werknemerbetrokkenheid in die organisasie te bevorder nie. Hoewel die bevindinge nie veralgemeen kan word om die groter bevolking in te sluit nie, kan die insig wat verkry word as ’n leerproses gebruik word vir soorgelyke organisasies om hulle werknemerbetrokkenheid te bevorder.
Bonkakarolo ba basebetsi ke ntho e hapileng tlhokomelo e eketsehileng dithutong tsa puisano tsa mekgatlo hape le maemong a morao-rao a mekgatlo. Tikolohong ya morao-rao ya mekgatlo, onkakarolo ba basebetsi bo shebana haholo le ho haha dikamano le basebetsi ho fapana le tshebetso ya motho ka mong. Leha ho le jwalo,
boleng ba ditlwaelo tsa puisano tsa kahare ba ho ntlafatsa bonkakarolo ba basebetsi kahara mekgatlo ya morao-rao ha bo so ka bo hlahlojwa ka botlalo. Kahoo, phuputso e fupuditse ho latela seo dingodilweng di se supang, tlhahlobisiso e le nngwe ya ho lekola hore na ke mekgwa efe ya puisano ya kahare e nkuwang e matlafatsa bonkakarolo ba asebetsi kahara mokgatlo wa kamora nako ya morao-rao. Ka lebaka
leo, phuputso e ile ya sebedisa mokgwa o tswakilweng wa dipatlisiso o sebedisang mekgwa e meraro ya dipatlisiso, e leng phuputso, sehlopha seo ho shebanweng le sona le dipuisano tse batlang di hlophisitswe hantle, ho sheba hore na ke mekgwa efe ya puisano ya kahare eo tsamaiso e lokelang ho e amohela ho matlafatsa bonkakarolo ba asebetsi. Maikutlo a lefatshe a amohetsweng phuputsong ena e ne e le a dipatlisiso a bontshang hore tlhokomelo le lebaka ke mekgwa ya kutlwisiso ya boitshwaro ba batho le a dipatlisiso tsa botoloki. Diphumano di bontsha hore hobane maikutlo a basebetsi ba mokgatlo a utluwa, a arabelwa ebile a etsa karolo ya tharollo, basebetsi ba kakgela ka setotswana le hofeta. Ntle le moo, ho ba le disebediswa tse ngata haholo tsa puisano tsa kahare le ho di kenya tshebetsong ntle le leano ho ka etsa hore basebetsi ba se ke ba sebetsa hantle. Ka kakaretso, diphumano di bontsha hore ho ba le mokgwa wa botsamaisi o tshehetsang, ho fihlela ditlhoko tsa basebetsi le ho fana ka menyetla e lekaneng ho basebetsi ya ho nka karolo tharollong ya mathata ho nkuwa ho le bohlokwa bakeng sa ho nka karolo ha basebetsi. Ho kgahlisang ke hore diphumano ha di bontshe kamano dipakeng tsa bohlokwa ba ho theha setso se hantle sa mokgatlo le ho matlafatsa bonkakarolo ba basebetsi mokgatlong. Leha diphumano e ke ke ya ba tse akaretsang ho batho ba bangata, temohisiso e fumanweng e ka sebetsa e le leano la mekgatlo e tshwanang ho matlafatsa bonkakarolo ba basebetsi ba yona. Mantswe a sehlooho: bonkakarolo ba basebetsi, puisano ya kahare, mekgwa ya puisano ya kahare, puisano ya mokgatlo, tshebediso e nang le sepheo ya puisano
2020-11-17T16:12:27Z
2020-11-17T16:12:27Z
2020-06
Dissertation
http://hdl.handle.net/10500/26887
en
oai:uir.unisa.ac.za:10500/211732018-11-17T13:04:04Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2016-09-07T06:03:45Z
urn:hdl:10500/21173
A theoretical sociocultural assessment instrument for health communication campaigns
Afagbegee, Gabriel Lionel
Barker, Rachel, 1958-
Assessment
Assessment instrument
Communication
Communication campaign
Health communication
Development communication
Health communication campaign
Conceptual model
Culture
Model
Modelling
Social
Sociocultural
Structure
Text in English
Health Communication Campaigns are one of the strategies used in facing the challenges of the spread and effects of the HIV/AIDS epidemic, which is not only a health issue but also has sociocultural implications and consequences. Although there are some models and research tools available to guide the planning, designing, implementing, monitoring and evaluation of health communication campaigns, the premise of the study was on two assumptions. First, most available models that guide the planning and execution of HIV/AIDS communication campaigns do not sufficiently highlight sociocultural variables; and second, since most available models do not sufficiently emphasise sociocultural variables, the design of the instruments for the assessment of the campaigns are not sufficiently geared towards identifying and assessing sociocultural variables of the campaigns. In light of these assumptions, the study was undertaken for three reasons. Firstly, to construct a sociocultural health communication campaign conceptual model that incorporates and highlights sociocultural variables to guide the planning and implementation of health communication campaigns; particularly HIV/AIDS communication campaigns. Secondly to develop an assessment instrument for assessing the presence or absence of sociocultural variables in the planning and implementation of health communication campaigns. Thirdly to test the theoretical sociocultural assessment instrument developed in the study in an HIV/AIDS communication campaign of the Ekurhuleni Metropolitan Municipality’s HIV/AIDS Unit. The results indicated that the instrument is a functional sociocultural assessment tool that can be used to determine three main aspects. Firstly, whether or not and at what level there is/or was active involvement and participation of the target audience in the communication campaigns process. Secondly, whether or not and at what level in the planning and execution of a campaign, the sociocultural context was taken into consideration and the relevant elements of such context incorporated in the campaign process. Thirdly, whether or not and at what level relevant theories/models underpinned the whole process of the health communication campaigns in the planning, designing, implementation, monitoring and evaluation stages. The sociocultural assessment instrument, therefore, is not meant for assessing the effectiveness of health communication campaigns per se. It is rather meant for use to ascertain the presence or absence of those three aspects on the assumption that if they are taking care of in the planning and implementation of such campaigns, the probability is that the campaigns would be more socioculturally appropriate. The implications of this study are that for health communication campaigns to be socioculturally appropriate, they display continuous community interactivity and participative (ensuring mutual relationship between campaign planners and target audience) in their planning, implementation and evaluation/assessment; making the whole campaign process strategic and integrative – their management should be strategic, implementation creative and monitoring and evaluation continuous.
2016-09-07T06:03:45Z
2016-09-07T06:03:45Z
2016-01
Thesis
Afagbegee, Gabriel Lionel (2016) A theoretical sociocultural assessment instrument for health communication campaigns, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21173>
http://hdl.handle.net/10500/21173
en
oai:uir.unisa.ac.za:10500/212092018-11-17T13:06:59Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2016-09-15T09:47:15Z
urn:hdl:10500/21209
An evaluation of organisational communication and its integration within the Msunduzi local authority
Ngcobo, Prisca Nontobeko
Mbatha, B. (Blessing)
Organisational communication
Organisational stakeholders
Integrated communication
Communication infrastructure
Free flow of information
Message consistency
Information sharing
Communication alignment
Communication coordination
The study was an evaluation of organisational communication and its integration within the Msunduzi Local Authority. The purpose was firstly to explore and describe the state of communication in the organisation, and secondly to measure the level of communication integration within the organisation.
The qualitative content analysis and individual semi-structured interviews were the suitable data collection techniques for the study. The data was analysed through a thematic analysis, a technique that involves identifying, analysing and reporting in detail patterns or themes within data.
The study found that organisational communication at Msunduzi Local Authority was one sided and top down; which indicated that there was little emphasis on feedback from employees. The study revealed that there were more external communication messages than internal, to an extent that the internal stakeholders depended on external media to learn about their organisation. Findings on the consistency of messages revealed that all communications are managed by senior employees within their respective departments and sections; the status of the consistency of messages can be improved if a comprehensive approach can be adopted in communicating internal messages in addition to employing diverse communication channels. On infrastructure for integration, the study found that there is infrastructure and several prospects for information sharing in the organisation created by information communication and technology though not fully explored. With regards to the free flow and sharing of information, the study established that the required systems for communication exist but not adequately utilised. Findings on the co-ordination of communication efforts and actions to promote integrated communication showed flaws. It also appeared that the departments in the organisation function in silos due to lack of cross-functional planning.
2016-09-15T09:47:15Z
2016-09-15T09:47:15Z
2016-05
Dissertation
Ngcobo, Prisca Nontobeko (2016) An evaluation of organisational communication and its integration within the Msunduzi local authority, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21209>
http://hdl.handle.net/10500/21209
en
oai:uir.unisa.ac.za:10500/22232018-11-17T13:04:54Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T11:01:37Z
urn:hdl:10500/2223
An internal communication assessment of the George municipality
Opperman, Yvonne
Angelopulo, G.C. (Prof.)
djagegjj@unisa.ac.za
Service management
Service marketing
The Gap Analysis Model
Internal communication
Communication models
Service-oriented approach
Internal communication assessment
Communication solutions
1 online resource ([13], 172 leaves)
The concept of a service-oriented approach and the role of communication in such an approach is nothing new. Service management and marketing are two constructs that are deemed invaluable for an organisation operating in the current competitive and seamless globalised business environment.
Literature proposes that a market-oriented point of view is not enough anymore to achieve a competitive advantage; the core solution to an organisation's problems should lie in a management perspective that understands the internal value-generating processes of customers and employees alike. This study strives to assess the role of internal communication in creating a service-oriented approach.
Particular attention is given to the support that communication can provide to an organisation wishing to establish a service-oriented approach. The evolution of the service-oriented approach is discussed along with the internal and external changes that took place in the organisational environment. A service-orientation as a possible answer to environmental changes is discussed.
An assessment of the contribution of communication to service orientation was undertaken. The results of the research undertaken have led to the deduction that internal communication at George Municipality is not effective.
2009-08-25T11:01:37Z
2009-08-25T11:01:37Z
2009-08-25T11:01:37Z
2007-02-28
Thesis
Opperman, Yvonne (2009) An internal communication assessment of the George municipality, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2223>
http://hdl.handle.net/10500/2223
en
oai:uir.unisa.ac.za:10500/288572022-05-16T10:48:26Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-05-16T10:40:18Z
urn:hdl:10500/28857
Government communication as a development tool in Gokwe South Rural District of Zimbabwe
Tasaranago, Collet
Government communication
Rural development
Decoloniality
Empowerment
Indigenous communication
Participation
Mass media
Information communication technologies
Coloniality
Capacity building
Equality
This research explores the role of government communication as a development tool in
Gokwe South Rural District (GSRD) of Zimbabwe. Different paradigms have explored the
development trajectory in the developing world, yet developing third world countries remains
a challenge. The study evaluates the applicability of different approaches of development
communication from modernisation, dependency to participation. Also, it adds a decolonial
perspective to both the theorisation and the practice of development communication for rural
development. The communication dimension has remained relevant in the cause since the era
just after the second world war, assuming that mass media would usher developing countries
into development. For several decades, governments and development agencies interpreted
development and modernisation as synonymous, but third world countries continue failing to
modernise. Rural areas, including Gokwe South District, have been the worst affected.
Messages and communication channels were for long the centre of focus throughout the
modernisation and the dependency eras. The participatory epoch saw a deviation from the
focus on communication content and channels as the most powerful means to bring about
social change to a focus on people as instrumental in development. The trajectory of growth
is increasingly placing much emphasis on the people who are the beneficiaries of
development. Recognition of their participation value has increased, which calls for people
to participate more in development initiatives.
However, to reap the best out of the people’s active involvement in development initiatives,
their present and past circumstances remain vital and relevant. History explains the lives of
the people in third-world countries; hence, it is critical to understand their current lives and
conditions. Most third world people’s history was greatly influenced by years of domination
through colonialism. The effects of colonialism pose severe limitations to development, such
that development agencies and governments cannot address the development question
without addressing the impact of colonialism. In light of this, the decolonial perspective
attempts to unsnarl and dislodge the people in developing countries from the injustices of
their past and their systemic exclusion as it focuses on the people who can bring about
development.
The study explored government communication by focusing on three key government
departments in GSRD: health, education, and agriculture, critical for rural development. This
study also focused on the main communication process components: the sender, channels, messages, and recipients. This approach aimed to effectively analyse the whole
communication process to gain complete insight into the role of communication within
government departments in rural development. The study employed a mixed-methods
research approach (MMR), comprising qualitative and quantitative methodologies to bring
about a reasonable amount of data. Quantitative data for questionnaires were analysed using
simple descriptive statistics. Qualitative data from focus group discussions (FGDs),
interviews and content analysis were analysed using the reflexive thematic analysis approach.
The findings from the study were that the government was making attempts to utilise Modern
Communication Systems (MCSs) to communicate with the people. Most people did not have
adequate access to the MCSs to make meaningful contributions to rural development.
Communication remained largely one-directional: from the top down to the public. The study
identified the limitations of such an approach, one of which was reduced participation. The
study also found out that participation was limited to involvement in implementing
development programmes that were unsustainable. The research also discovered that
Information Communication Technologies (ICTs) have an immense potential for improving
government communication, but there was a need to work on the infrastructure. Indigenous
Communication Systems (ICSs) were still relevant, as many people could access and utilise
them for development purposes. Broadly, the study observed that decoloniality has a
considerable potential of positioning the people in GRSD for sustainable development to
improve the people’s capabilities and empower them to participate in development
programmes fully. The research produced a framework that governments could use as a
reference in development communication. The framework considers the social realities of the
people in GSRD. It helps in understanding them so that government departments can
communicate effectively and get the best from the people not only as beneficiaries but also as
owners of rural development.
2022-05-16T10:40:18Z
2022-05-16T10:40:18Z
2021-06
Thesis
https://hdl.handle.net/10500/28857
en
oai:uir.unisa.ac.za:10500/235012018-11-17T13:06:36Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-01-10T09:33:19Z
urn:hdl:10500/23501
Representation of political conflict in the Zimbabwean press: the case of The Herald, The Sunday Mail, Daily News and The Standard, 1999-2016
Mungwari, Teddy
Khan, K. B.
Framing
Factionalism
Conflict
Elections
Succession
Media
Referendum
Representation
Text in English
This thesis explores the representation of political conflict in the Zimbabwean press with a specific focus on the The Herald, The Sunday Mail, Daily News and The Standard. The thesis sought to unpack the representation of political conflict in the four selected newspapers and to compare and contrast state-owned and privately-owned press representation of power, succession struggles and factionalism in ZANU PF and opposition MDC. The theory is undergirded by the framing theory and data was analysed using Critical Discourse Analysis.
The thesis contends that the representation of political conflict in Zimbabwe was sensational and polarized. With clearly separate agendas, the government controlled press, The Herald and The Sunday Mail; and the privately owned Daily News and The Standard, have drawn upon different framing practices to represent political conflict in Zimbabwe. By selecting to report on a particular issue and silencing another, through choice of certain headlines, and vocabulary employed, they have produced a construction of events in political parties that satisfy their political agendas in an increasingly polarized political environment. The newspapers became associated with diverging political opinions, showing political parties they support. On the one hand, the state-funded media represented ZANU PF in positive light while the opposition, particularly the Movement for Democratic Change (MDC) was represented negatively, mainly depicting the party as harbouring a regime change agenda. On the other hand, the privately-owned press was critical of the ruling party, ZANU PF and blamed the party for economic problems, corruption, mis-rule, and abuse of human rights. As a result of this partisan representation of political reality by the two press camps, they became directly implicated in the conflicts thereby ceasing to be credible sources of information. This clearly illustrates the enormity of challenges faced by the press in political conflicts in politically polarised environments such as Zimbabwe. The thesis argues that when reporting political conflicts ideological considerations of the press take precedents at the expense of the informational and educational mandate of the press as ethics and professional interests of the press are pushed to the back stage. Contrary to the view that the press is a neutral and impersonal purveyor of information, it is an active participant in the framing of political conflicts and its framing is ideological. The study has broadened the body of knowledge on the framing of political conflicts in polarised political environments.
2018-01-10T09:33:19Z
2018-01-10T09:33:19Z
2017-11
Thesis
Mungwari, Teddy (2017) Representation of political conflict in the Zimbabwean press: the case of The Herald, The Sunday Mail, Daily News and The Standard, 1999-2016, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23501>
http://hdl.handle.net/10500/23501
en
oai:uir.unisa.ac.za:10500/88362021-09-21T13:32:31Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-04-02T11:58:34Z
urn:hdl:10500/8836
A strategic sequential, integrated, sustainable organisation-stakeholder relationship (SISOSR) model for building stakeholder partnerships : a corporate communication perspective
Slabbert, Yolandi
Barker, Rachel
Corporate communication
Strategic communication
Two-way symmetrical communication
Organisation-stakeholder relationship building
Organisational stakeholder partnerships
Strategic stakeholders
Strategic stakeholder identification
Organisation-stakeholder relationship development
Organisation-stakeholder relationship maintenance
Stakeholder concept
Excellence theory
Korporatiewe kommunikasie
Strategiese kommunikasie
Twee-rigting simmetriesekommunkasie
Organisatoriese belangegroep verhoudingsbou
Organisatoriese belangegroep vennootskappe
Strategiese belangegroepe
Strategiese belangegroep identifikasie
Organisatoriese-belangegroep verhoudingsbou ontwikkeling
Organisatoriese-belangegroep instandhouding
Belangegroep konsep
Uitnemendheidsteorie
English with abstract in English and Afrikaans
A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs).
This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice.
Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe.
Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap.
Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte.
2013-04-02T11:58:34Z
2013-04-02T11:58:34Z
2012-11
Thesis
Slabbert, Yolandi (2012) A strategic sequential, integrated, sustainable organisation-stakeholder relationship (SISOSR) model for building stakeholder partnerships : a corporate communication perspective, University of South Africa, Pretoria, <http://hdl.handle.net/10500/8836>
http://hdl.handle.net/10500/8836
en
University of South Africa
oai:uir.unisa.ac.za:10500/284512022-01-26T08:24:37Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-01-20T07:51:46Z
urn:hdl:10500/28451
A conceptual framework for an online political brand persona from a social media-based political brand storytelling perspective
Van Wyk, Helena
Du Plessis, Therésea Charmaine
South African political parties
Democratic Alliance
Online political brand persona
Political branding
Political issue ownership
Social media
Social media-based political brand storytelling
Suid-Afrikaanse politieke partye
Demokratiese Alliansie
Aanlyn politieke handelsmerkpersona
Politieke handelsmerk
Politiese kwessie eienaarskap
Sosiale media
Sosiale media-gebaseerde politieke handelsmerkstorievertelling
Mekgatlo ya Afrika Borwa ya dipolotiki
Democratic Alliance
Mokgatlo ka bowona wa dipolotiki ka tshebediso ya khompiyutha
Matshwao a dipolotiki
Maikarabelo ditlheng/ditabeng tsa dipolotiki
Kgaso ya setjhaba
Letshwao le phetang diketsahalo/dipale tsa mekgatlo ya dipolotiki le itshetlhehileng kgasong ya setjhaba
Text in English, with abstracts and keywords in English, Afrikaans and Sesotho
Little is still known in the South African context regarding how political brands can use political brand storytelling with an online political brand persona on social media to differentiate a political brand from the opposition. What is also not clear is how the online political brand persona can successfully position political issues for the political consumer. To address the current paucity of research, this qualitative cross-sectional study investigated one political brand’s political brand storytelling and use of an online brand persona on social media to propose and empirically verify elements of a conceptual framework as heuristic for political parties to build their online brand personas. In doing so, the study addressed four research questions through semi-structured expert interviews and deductive qualitative content analysis.
The findings provide some invaluable insights, firstly, from communication professionals in South Africa’s public relations agencies who are responsible for creating content for political party social media platforms; and secondly, from a South African political brand that is active on the Facebook and Twitter social media platforms. The final proposed elements for the conceptual framework are based on several foundational principles, namely political brand, the political brand strategy, social media political brand voice, creating the in-group, and the online political brand persona. The study’s new theoretical contributions consist of three elements, which form the basis of the final conceptual framework. These elements are the foundation (political offering), the transformational process (political issue ownership, political brand strategy, and creating the in-group), and the creation of an online political brand persona. The elements of the framework change constantly because of the nature of the political environment.
Not only does this study address the current paucity of research in South African and African literature, but it also adds to the body of social media research involving South African political parties and the use of political brand storytelling with an online political brand persona on social media.
Min is bekend in die Suid-Afrikaanse konteks oor hoe politieke handelsmerke politieke handelsmerkstorievertelling met ’n aanlyn politieke handelsmerkpersona op sosiale media kan gebruik om ’n politieke handelsmerk van die opposisie te onderskei. Dit is ook nie duidelik hoe die aanlyn politieke handelsmerkpersona politieke sake suksesvol kan posisioneer vir politieke verbruikers nie. Om die huidige tekort aan navorsing aan te spreek, het hierdie kruis-seksionele studie een politieke handelsmerk se politieke handelsmerkstorievertelling en gebruik van ’n aanlyn handelsmerkpersona op sosiale media ondersoek om elemente van ’n konseptuele raamwerk as heuristies vir politieke partye om hul aanlyn handelsmerkpersonas te bou voor te stel en empiries te bevestig. Die studie het sodoende vier navorsingsvrae deur middel van semi-gestruktureerde onderhoude met kundiges en deduktiewe kwalitatiewe inhoudsontleding aangespreek.
Die bevindinge het waardevolle insigte gelewer; eerstens, vanaf kommunikasiekundiges in Suid-Afrikaanse openbare skakelwese-agentskappe wat verantwoordelik is vir die skepping van inhoud vir politieke partye se sosiale media-platforms; en, tweedens, vanaf ’n Suid-Afrikaanse politieke handelsmerk wat aktief is op die Facebook en Twitter sosiale media-platforms. Die finale voorgestelde elemente vir die konseptuele raamwerk is gebaseer op verskeie grondslagbeginsels, naamlik politieke handelsmerk, die politieke handelsmerkstrategie, sosiale media politieke handelsmerkstem, die skepping van die in-groep, en die aanlyn politieke handelsmerkpersona. Die studie se nuwe teoretiese bydrae bestaan uit drie elemente, wat die basis van die konseptuele raamwerk vorm. Hierdie elemente is die fondament (politieke aanbod), die transformasionele proses (eienaarskap van politiese kwessies, politieke handelsmerkstrategie, en die skepping van die in-groep), en die skepping van ’n aanlyn politieke handelsmerkpersona. Die elemente van die raamwerk verander voortdurend as gevolg van die aard van die politieke omgewing.
Hierdie studie spreek nie net die huidige tekort aan navorsing in Suid-Afrikaanse en Afrika-literatuur aan nie, maar dit dra ook by tot die korpus van sosiale media-navorsing rakende Suid-Afrikaanse politieke partye en die gebruik van politieke handelsmerkstorievertelling met ’n aanlyn politieke handelsmerkpersona op sosiale media.
Ho sa na le tsebo e nyenyane lehlakoreng la Afrika Borwa mabapi le hore na mekgatlo ya dipolotiki e ka sebedisa letshwao le phetang diketsahalo/dipale tsa mekgatlo ya dipolotiki ka mokgwa wa mokgatlo oo wa polotiki ka bowona ka tshebediso ya khompiyutha (online), bakeng sa ho bontsha phapang pakeng tsa mokgatlo wa polotiki le bahanyetsi ba wona. Hape, taba e sa hlakang ke ya hore na mokgahlo wa dipolotiki ka bowona, ka tshebediso ya khompiyutha (online), o ka kgona na ho bea ditaba tsa polotiki ka mokgwa o atlehileng bakeng sa bankakarolo ho tsa dipolotiki. Ho lokisa taba ya tlhokeho ya diphuputso, thuto ena e nang le boleng le dikarolo tse ngata (qualitative cross-sectional study) e fuputsa letshwao le phetang diketsahalo/dipale tsa mokgatlo o mong wa dipolotiki le tshebediso ya letshwao mokgatlong ka bowona ka mokgwa wa khompiyutha kgasong ya setjhaba (online brand persona on social media), e le ho hlahisa le ho netefatsa ka botlalo dintlha bakeng sa moralo wa mehopolo e fuputsehang hore mekgatlo ya dipolotiki e kgone ho ikaha ka boyona ka tsela ya khompiyutha (online brand persona). Ka ho etsa jwalo, thuto ena e arabile dipotso tse nne tsa diphuputso/diinthaviu tsa ditsebi (semi-structured expert) le manollo e fetohang ya dintlha tsa boleng (deductive qualitative content analysis).
Qalong, diphihlello tsena di fana ka tsebo e senang boleng, ho tloha ho diprofeshenale tsa dipuisano ka hare ho Afrika Borwa ho kemedi ya dikamano tsa botho, e nang le boikarabelo ba ho etsa dihlahiswa bakeng sa diplatefomo tsa kgaso ya setjhaba tsa mekgatlo ya dipolotiki. Sa bobedi, ke ho tswa letshwaong la mokgahlo wa dipolotiki wa Afrika Borwa o sebedisang diplatefomo tsa dikgaso tsa setjhaba tsa Facebook le Twitter. Dikarolo/dintlha tsa ho qetela tse hlahisitsweng tsa meralo ya mehopolo di itshetlehile hodima melao e mmalwa ya motheo, ka mabitso ke: matshwao a mekgatlo ya dipolitiki, leano la mekgatlo ya dipolotiki, lentswe la mekgatlo ya dipolotiki kgasong ya setjhaba, ho etsa dihlopha (in-group) le letshwao le bontshang mokgahlo oo wa dipolotiki ka mokgwa wa khompiyutha. Ditlatsetso tse ntjha tsa dintlha tsa thuto ka ho ikgetha (theoretical contributions) ke dintlha tse tharo, tse etsang motheo wa meralo ya ho qetela ya mehopolo. Dikarolo tsena ke: motheo (kabelo ya polotiki), mokgwa o fetohang wa tsamaiso, maikarabelo dintlheng/ditabeng tsa polotiki, leano la mekgatlo ya dipolotiki le ho etsa dihlopha (in-group), hape le ketso ya (letshwao la mokgatlo ka bowona wa dipolotiki ka tshebediso ya khompiyutha) (online political brand persona). Dintlha/dikarolo tsa moralo di dula di fetoha, ka lebaka la tlhaho/mokgwa wa tikoloho ya tsa dipolotiki.
Thuto ena ha e tobane feela le taba ya tlhokeho ya diphuputso dingolweng tsa Afrika Borwa le Afrika, empa e tlatsetsa le mokgatlong wa diphuputso tsa kgaso ya setjhaba o kenyelletsang mekgatlo ya Afrika Borwa ya dipolotiki, tshebediso ya pheto ya diketsahalo/dipale tsa mekgatlo ya dipolotiki ka tshebediso ya letshwao la mokgatlo ka bowona wa dipolotiki ka mokgwa wa tshebediso ya khompiyutha kgasong ya setjhaba (online brand persona on social media).
2022-01-20T07:51:46Z
2022-01-20T07:51:46Z
2021-09
Thesis
https://hdl.handle.net/10500/28451
en
oai:uir.unisa.ac.za:10500/271472021-04-09T09:28:19Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-03-01T12:27:51Z
urn:hdl:10500/27147
Organisational transparency in South African banking : an institutional field discourse analysis
Oksiutycz, Anna
Angelopulo, George
Organisational transparency
Corporate transparency
Organisational discourse
Organisational field
Institutional fields
Corporate governance
Organisational discourse
South African banking
Financial crisis
Institutionalisation of transparency
Institutional theory
Discourse analysis
Change in banking
Abstract in English with Zulu and SeTswana translations
This thesis examines organisational transparency in South African banking after the financial crisis of 2007-2009. The crisis upset the global economy and resulted in general mistrust in banks and the global financial system. In addition to poor governance standards, inadequate transparency was identified as a key issue to be addressed in order to prevent future crises. The nature and consequences of banking transparency became a matter of worldwide debate. While the extant literature focuses mainly on banking transparency in the context of accounting, this study uses a communication perspective, examining transparency as a dynamic social and organisational phenomenon that is constituted through and reflected in organisational discourse, with both symbolic and practical implications.
The primary objective of this study was to establish how the discourse in the institutional field of banking in South Africa after the Financial Crisis shaped the construction of the meaning of transparency in banking, and consequently how organisational field level discourse contributed to the institutionalisation of transparency practices in South African banking. The study adapted several conceptual frameworks previously used in discourse studies in order to analyse a banking field discourse at meso-level. From the data analysis perspective, the qualitative content analysis was performed with the aid of ATLAS.ti 8 software. The sample for the study comprises 76 purposively selected documents produced by the actors within the institution field of banking from the onset of the Financial Crisis until 2018.
This study underlines the importance of the discourse within the institutional field of banking in South Africa and the construction of what is normal, acceptable and expected in terms of banking transparency, and its institutionalisation, thus highlighting the historical and social embeddedness of banking transparency. The data analysis identifies the main discursive strands within the banking discourse: one that is focused on market conduct transparency and the other, which addresses the importance of banks’ transparency in maintaining stability in the financial system. The results also reveal multiple meanings of transparency in South African banking and draw attention to the historical and discursive events that trigger change in institutional fields.
Le thesisi iphenya ukusebenza shashalazi kwenhlangano eNingizimu Afrika ngemuva kwenhlekelele yezimali ukusukela ngo 2007 ukufika ngo 2009. Le nhlekelele yaguqula isimo somhlaba kwezomnotho yaze yadala izinga lokungasathembeki kwamabhangi nohlelo lwezimali emhlabeni wonke. Ukwengeza phezu kwamazinga angagculisi okuphathwa kwamabhizinisi, ukungasebenzi shashalazi ngokwanele kuye kwabonwa njengodaba oluyinkinga okufanele luxazululwe ukugwema izinkinga esikhathini esizayo. Ubunjalo besimo kanye nemiphumela yohlelo olushashalazi lwemboni yezamabhangi kugcine sekuba wudaba oluxoxwa umhlaba wonke. Njengoba umbhalo wobuciko okhona ugxile kakhulu phezu kohlelo olushashalazi lwamabhangi kweze-accounting, lolu cwaningo lusebenzisa umqondo wezokuxhumana, luhlola uhlelo olushashalazi njengohlelo lwenhlangano yomphakathi oluguqukayo futhi olwakhekayo, kanti lolu hlelo lubonakala njengodaba lwenhlangano, ngendlela yophawu nangendlela ephathekayo.
Inhloso yokuqala yalolu cwaningo kwabe kukuthola indlela lesi sifundo emkhakheni weziko lezamabhangi eNingizimu Afrika ngemuva kokuthi iziNhlekelele zeZimali zishintshe isakhiwo sencazelo yegama lokusebenza shashalazi kwezamabhangi, bese ekugcineni ingabe udaba lwezinga lomkhakha wenhlangano lube negalelo elinjani ekwakhiweni kwezingqubo zohlelo olushashalazi embonini yezamabhangi eNingizimu Afrika. Ucwaningo luguqule izakhiwo zegama ezimbalwa ebezisetshenziswa esikhathini esedlule ezifundweni zocwaningo ukuhlaziya udaba lomkhakha wezamabhangi ezingeni lomhlaba. Ngokomqondo wokuhlaziywa kwedatha, ukuhlaziywa ngendlela egxile kwingxoxo yolwazi olumumethwe kwenziwa ngosizo lwe-ATLAS.ti 8 software. Isampula yocwaningo iqukethe imibhalo engama-76 ekhethwe ngenhloso ekhiqizwe ngabadlali abangaphakathi komkhakha weziko lezamabhangi ngesikhathi sokuqala kweNhlekelele yeZezimali ukufika ngonyaka ka 2018.
Ucwaningo lugcizelela ukubaluleka kwesifundo esingaphakathi komkhakha weziko lezamabhangi kanye nokwakhiwa kwalokho okuthathwa ukuthi kujwayelekile, kuyamukeleka futhi kulindelwe mayelana nohlelo lokusebenza shashalazi kwamabhangi, kanye nokkwakhiwa kwalolu hlelo, ngakho-ke lokhu kuveza umlando kanye kanye nabantu ohlelweni lokusebenza shashalazi kwezamabhangi. Ukuhlaziywa kwedatha kwenze ukuthi kuphawuleke izimpawu ezibalulekile ezidukisayo ngaphakathi kohlelo lwezamabhangi; olunye lugxile phezu kohlelo olushashalazi mayelana nokuziphatha kwamabhangi, kanti olunye lubhekene nokubaluleka kohlelo olushashalazi kwezamabhangi ngenhloso yokugcina ingqubo ezinzile ohlelweni lwezezimali. Imiphumela nayo iveza izincazelo eziningi zohlelo lokusebenza shashalazi kwamabhangi eNingizimu Afrika kanye nokuxwayisa ngomlando nangezehlakalo ezidukisayo eziphembelela ukuthi kube nezinguquko emikhakheni yamaziko.
Phuputso ena e hlahloba ponaletso ya mokgatlo lekaleng la dibanka tsa Afrika Borwa kamora koduwa ya ditjhelete ya ho tloha 2007 ho isa ho 2009. Koduwa ena e ile ya ferekanya moruo wa lefatshe mme ya fella ka ho se tsheptjwe ha dibanka le tsamaiso ya ditjhelete ya lefatshe. Ntle le maemo a mabe a puso, ponaletso e sa lekanang e ile ya hlwauwa e le taba ya mantlha e lokelang ho rarollwa ho thibela mathata a kamoso. Sebopeho le ditlamorao tsa ponaletso ya dibanka ebile taba ya puisano ya lefatshe ka bophara. Leha dingodilweng tse fumanehang hona jwale di shebile ponaletso ya dibanka haholo-holo maemong a ho boloka dibuka, phuputso ena e sebedisa pono ya puisano, e lekolang ponaletso e le taba e matla ya phedisano le mokgatlo e hlophisitsweng ka, mme e bontshitswe puong ya mokgatlo, ka diphello tsa matshwao le tse sebetsang ka bobedi.
Morero wa mantlha wa phuputso ena e ne e le ho tiisa hore na puo lefapheng la dibanka Afrika Borwa kamora Koduwa ya Ditjhelete e thehile kaho ya moelelo wa ponaletso dibankeng jwang, le hore na puo ya boemo ba mokgatlo e kentse letsoho jwang ho hlophiseng mekgwa ya ponaletso dibankeng tsa Afrika Borwa. Phuputso e ile ya hlophisa meralo e mmalwa e neng e sebedisitswe diphuputsong tse fetileng tsa dipuo e le ho manolla puo ya lekala la dibanka maemong a bohareng. Ho latela pono ya manollo ya lesedi, manollo ya boleng ba dikateng e entswe ka thuso ya software ya ATLAS.ti 8. Sampole ya phuputso e na le ditokomane tse kgethilweng ka boomo tse 76 tse hlahisitsweng ke ba amehang lefapheng la dibanka ho tloha qalong ya Koduwa ya Ditjhelete ho fihlela 2018.
Phuputso ena e totobatsa bohlokwa ba puo kahare ho lefapha la dibanka Afrika Borwa le kaho ya se tlwaelehileng, se amohelehang le se lebelletsweng mabapi le ponaletso ya dibanka, le tlhophiso ya yona ka hona ho totobatsa ho kenella ha nalane le phedisano ho ponaletso ya dibanka. Manollo ya lesedi e hlwaya dikarolwana tse ka sehloohong tse ka hare ho puo ya banka: e nngwe e shebane le ponaletso ya boitshwaro ba mmaraka, ha e nngwe e bua ka bohlokwa ba ponaletso ya dibanka ho boloka botsitso tsamaisong ya ditjhelete. Diphetho di boetse di senola ditlhaloso tse ngata tsa ponaletso dibankeng tsa Afrika Borwa le ho lebisa tlhokomelo diketsahalong tsa nalane le tse amanang le puo tse bakang phetoho makaleng a ditsi.
2021-03-01T12:27:51Z
2021-03-01T12:27:51Z
2020-03
Thesis
http://hdl.handle.net/10500/27147
en
oai:uir.unisa.ac.za:10500/287622022-05-03T06:07:25Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-04-28T09:05:20Z
urn:hdl:10500/28762
A critical analysis of the role of the media in political transitions: the Zimbabwean case
Hove, Ritta
Tyali, Siyasanga M.
Coup
Decolonisation
Framing
Liberal democracy
Polarisation
Political communication
Political discourse
Political transition
Public sphere
Political actors
This study uses the November 2017 military assisted political transition in Zimbabwe to critically analyse the role of the media in the political transition in Africa. Scholars contend that the military aided transition code-named Operation Restore Legacy was a “media event’. Both the legacy of media and digital social media sites were at the forefront of reporting the unfolding story to the world. However, there is a scarcity of studies systematically exploring how the media framed the contentious military transition in Zimbabwe. This study intended to fill this gap by deploying the framing theory to examine how four weekly newspapers (The Sunday News, The Sunday Mail, The Financial Gazette, Zimbabwe Independent) from Zimbabwe; and two (the Mail & Guardian and Sunday Times) from South Africa framed the transition. The study is qualitative. Purposive sampling was the principal sampling technique utilised in selecting articles for analysis. Findings demonstrate that the largely polarised Zimbabwean privately owned and state-controlled media provided almost similar narratives about the political transition. In essence, the newspapers defended the position that there was no coup in Zimbabwe, but a transition necessitated by an ageing Robert Mugabe and Grace Mugabe’s monumental blunders. The Mail & Guardian and Sunday Times pursued an almost similar stance insisting that the transition was constitutional and above board. The study, thus, concludes that the newspapers under study legitimised an illegitimate military aided transition in Zimbabwe. The study concurs with the assertion that the media have become political actors.
2022-04-28T09:05:20Z
2022-04-28T09:05:20Z
2021-10
Dissertation
https://hdl.handle.net/10500/28762
en
oai:uir.unisa.ac.za:10500/186802019-08-30T07:32:47Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-06-03T06:30:20Z
urn:hdl:10500/18680
An evaluation of the success of the South African government's communication and information system in disseminating information to citizens
Ramodibe, Mohau Armatto
Mbatha, B. (Blessing)
Communication
Communication and information system
Impact
Evaluation
Barriers
Encoding
Decoding
Government
Strategic communication
Mediated communication
Unmediated communication
Development communication
Feedback platform
Face-to-face communication
Channels
Mass media
Tailor-made messages
Culture
New media
Tele-communication infrastructure
Special languages
empowerment-oriented messages
The constitution of the Republic of South Africa has mandated government to keep in touch with the citizens, by regularly updating them on the services available for the improvement of their lives, and further to constantly report back on progress made in implementing government policies. In recent years, the country has been experiencing sporadic service delivery protests especially at the local sphere of government (municipal level).
The aim of the study was therefore to examine the success of the communication and information system of the South African government in disseminating information to citizens. The area of the study was the Province of Mpumalanga which is one (1) of the nine (9) provinces constituting the Republic of South Africa.
For the study, quantitative research method in the form of a survey was adopted, the hypothesis tested and the findings generalised. In creating a sample frame for the study, both probability and non-probability sampling techniques were adopted. The type of data collection instrument adopted was a structured questionnaire. Single-stage cluster sampling was adopted for heads of government communication whereas judgemental or purposive sampling technique was adopted for citizens. Data was analysed utilising data tabulation, descriptives, and data disaggregation quantitative data analysis procedures.
The key findings of the study, amongst others, are:
(a) That the current communication and information system being utilised by the South African government has an impact (it has improved communication with citizens);
(b) That the citizens prefer government to communicate with them in their own indigenous languages (communicating in all eleven (11) official languages);
(c) That the citizens prefer face-to-face communication;
(d) That citizens would like to receive government messages via social media (given its immediacy and interactivity); and
(e) That the low status of the communication function at the local government level denies communicators access to information to be communicated.
Amongst others, the study recommends that (1) communication should be recognised as a strategic management function in all spheres of government; (2) the use of radio as the primary channel of information should be strengthened; (3) face-to-face communication with citizens should be strengthened; (4) information dissemination should be done in all eleven (11) official languages, including in Braille and sign-language; (5) social media and SMS notification should be included in the government communication policy as one of its official information dissemination channels.
2015-06-03T06:30:20Z
2015-06-03T06:30:20Z
2014-11
Dissertation
Ramodibe, Mohau Armatto (2014) An evaluation of the success of the South African government's communication and information system in disseminating information to citizens, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18680>
http://hdl.handle.net/10500/18680
en
oai:uir.unisa.ac.za:10500/67092022-08-19T13:35:05Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2012-10-16T06:36:20Z
urn:hdl:10500/6709
The licence as a mechanism to improve performance : the case of Cell C
Dippenaar, Jacques Roché
Potgieter, P. H.
Bornman, Elirea
Telecommunications
Communications
Regulations
Regulator
Licence
Performance indicators
Performance
Mechanism
The licence is a regulatory tool that regulatory use to assist in their regulatory functions. Licences restricts operator’s’ functions, but also serve as a guideline of acceptable conduct because a licence is a legally binding document containing prescribed conditions that the licencee must meet. If the licencee does not comply with these prescribed obligations and requirements, the licence may be revoked or the licencee may be penalized (Bladwin & Cave 1999). However, in order fro the mechanism of issuing a licence to be an effective mechanism of regulation, the regulator needs to regulate effectively in order to ensure that the licencee’s performance is of acceptable standard.
The purpose of this study is to investigate the relationship between issuing a licence and the licencee’s performance; to investigate whether the performance indicators, as defined by ICASA, are adequate, and to develop appropriate performance indicators in order to evaluate Cell C’s performance. Issuing a licence to licencee does not guarantee that the performance of the licencee, such as Cell C, will be effective. Thus, the licencee needs to be evaluated.
The case study design has been used for this project. The methodology includes in-dept interviews, documentary analysis, and implementation evaluation research. The report concludes that Cell C has met its licence obligations, that licencing is coupled with effective mechanisms to ensure that the licencee complies with performance requirements, but that, in order for the licencee to improve its performance, effective regulatory intervention is needed.
2012-10-16T06:36:20Z
2012-10-16T06:36:20Z
2011-11
Dissertation
Dippenaar, Jacques Roché (2011) The licence as a mechanism to improve performance : the case of Cell C, University of South Africa, Pretoria, <http://hdl.handle.net/10500/6709>
http://hdl.handle.net/10500/6709
en
oai:uir.unisa.ac.za:10500/14932018-11-17T13:05:23Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2009-08-25T10:53:42Z
urn:hdl:10500/1493
'n Fenomenologiese interpretasie van Afrikaanse briefskrywers aan beeld se persepsies van die sosio-politieke veranderinge in Suid-Afrika (1990 en 2004)
Fourie, Wiida Elizabeth
Faure, C.
Van Heerden, M.M.
Text in Afrikaans
It has become clear that the continued existence of the Afrikaner in the 21st century will demand a recontextualisation of the identity and values attached to being an Afrikaans-speaking South African in a post-apartheid South Africa. Various institutions and intellectuals are already busy with this process. The study used the social phenomenology of Alfred Schutz to describe and analyse the first steps taken in the recontextualisation of Afrikaner identity from the perspective of letter writers to the Afrikaans daily newspaper, Beeld.
Phenomenology accepts that the world of everyday life is man's fundamental and pervasive reality. Schutz uses concepts like the social stock of knowledge, typifications and intersubjectivity to explain how people interpret their everyday reality so that it becomes meaningful to themselves and others in communication. The task of the phenomenologist would be to question the taken-for-grantedness of this life world and identify its underlying principles (or essences).
The study found that, while the letter writers did adjust their typification of the Self, no fundamental review of their typification of the Other (black South Africans) took place. Letter writers managed to free themselves of the baggage of apartheid after De Klerk gave up power in 1990 and declared white South Africa ready for negotiations for a new democratic South Africa. Together with giving up power, letter writers also freed themselves from the aspect of Christian-nationalism which was one of the fundamental building blocks of Afrikanerskap. The Afrikaner of 2004 seems to be a white minority, proud of their language and culture, and fighting for their right to speak and hear Afrikaans.
However, no major revision of the Other has taken place. The study will show that letter writers have adjusted their perception of blacks in so far as it became practically relevant to do so for survival in the new South Africa. Very few, if any, fundamental changes took place in terms of the perception of racial or cultural superiority.
2009-08-25T10:53:42Z
2009-08-25T10:53:42Z
2006-12
2006-12-31
Dissertation
Fourie, Wiida Elizabeth (2006) 'n Fenomenologiese interpretasie van Afrikaanse briefskrywers aan beeld se persepsies van die sosio-politieke veranderinge in Suid-Afrika (1990 en 2004), University of South Africa, Pretoria, <http://hdl.handle.net/10500/1493>
http://hdl.handle.net/10500/1493
af
oai:uir.unisa.ac.za:10500/154212018-11-17T13:04:35Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-22T12:34:12Z
urn:hdl:10500/15421
The representation of male and female celebrities on e+ Magazine covers and how it might influence teenagers living in the UAE
Madlela, Khulekani
Cilliers, Christo
Marx, Hannlie
Representation
Semiotic theory
Social semiotics
Triangulation
Gender stereotypes
Celebrity culture
Myth
Ideology
Impression on teenagers
Masculinity
Femininity
The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted.
The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers.
2015-01-22T12:34:12Z
2015-01-22T12:34:12Z
2014-06
Dissertation
Madlela, Khulekani (2014) The representation of male and female celebrities on e+ Magazine covers and how it might influence teenagers living in the UAE, University of South Africa, Pretoria, <http://hdl.handle.net/10500/15421>
http://hdl.handle.net/10500/15421
en
oai:uir.unisa.ac.za:10500/59612022-01-18T11:04:17Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2012-07-06T11:43:39Z
urn:hdl:10500/5961
A theoretical exploration of the construction of counter myth : a case study of post apartheid South African film
Reid, Julie Barbara Jane
Fourie, Pieter J. (Pieter Jacobus), 1950-
Political myth
Post apartheid South African myth and counter myth
Counter myth
Myth
Mythologisation
Myth-as-narrative
Myth-as-object
South African history film
Identity
Whiteness
The primary aim of the study is to make a contribution to the discipline of myth theory, or mythology, within the academic field of enquiry of media studies. To this end, the first part of the study comprises a literature review of relevant myth theory, during which the quantitative disparity on myth theory, between myth literature describing dominant myth and that dealing with counter myth, is highlighted. In order to address the comparatively smaller amount of theory concerned with counter myth, the study proceeds to theorise the semiotic technical functions of counter myth, the socio-political functions of counter myth and examines the social values and dangers of counter myth in society. Furthermore, counter myth is considered with regard to media framing, the relationship between counter myth and political myth is addressed, and the characteristics and criteria of counter myth are outlined. In keeping with the main purpose of the study, which is to provide a new contribution to myth theory, the theoretical problematics of the definition and classification of both myth and counter myth is confronted, and mechanisms for contending with these theoretical difficulties are suggested. A theoretical framework for the analysis of myth and counter myth on film is developed, which is based on the theorisation of counter myth performed in the literature study. In the second part of the study this theoretical framework is applied to a sample of purposefully selected post apartheid South African history films as a case study. The primary purpose of this case study is to serve as a demonstration of how the theoretical framework for the analysis of myth and counter myth can be put to use in the critical analysis of media texts, in this study applied to film (as a mediated text). The secondary purpose of the case study is to examine a selection of post apartheid South African counter myths, which explicitly work to remythologise the collective social identity construction of the white South African, in the post 1994 socio-political environment. In this way, the study demonstrates how myth and counter myth may facilitate identity (re)construction during and after a period of societal upheaval or transformation.
2012-07-06T11:43:39Z
2012-07-06T11:43:39Z
2011-06
Thesis
Reid, Julie Barbara Jane (2011) A theoretical exploration of the construction of counter myth : a case study of post apartheid South African film, University of South Africa, Pretoria, <http://hdl.handle.net/10500/5961>
http://hdl.handle.net/10500/5961
en
oai:uir.unisa.ac.za:10500/274212021-07-19T08:34:34Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-06-04T19:20:33Z
urn:hdl:10500/27421
Investigating South African political parties' communication strategies and how they influence voters' decision-making process
Hlungwani, Trevor
Tyali, Siyasanga M.
Campaigning
Democracy
Developing Countries
Mass media
Politics
Political Communication
Rhetoric
Strategic Communication
Voting Behaviour
Abstracts in English and Venda
This study was an investigation of the effect of political communication strategies on voting behaviour. The area of study was Diepsloot in the north of Johannesburg. Various questions were explored such as; what kind of communication strategies have the top three South African political parties (ANC, DA & EFF) used in the past South African general elections in 1999, 2004, 2009, 2014 and 2019, do political parties pre-election communication strategies influence Diepsloot voters voting decision and lastly how do Diepsloot voters relate to domestic political parties' communications and messages during elections period? The study followed a qualitative research paradigm with the use of interviews to gather information. At an aggregate level, it is often said that what political organisations do, say or do not say have a bearing on their supporters when election time arrives. Voting behaviour theories were also utilised as a theoretical foundation for understanding voters' psychic. Broadly, this study aimed to investigate the effects of political communications on voters' decision-making process. The focus was on the top three political parties in South Africa being the African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Using thematic analysis, this study identified a variety of issues that influence voting behaviour. Among other findings, the study revealed that while political communication affects voters' choice, some voters continuously vote for a political party that has some historical importance. Other findings suggest that political communication alone is not enough to lure voters; voters are looking for material benefits when considering who to vote for. The study also revealed that the young generation of voters, mostly referred to as 'born-frees,' are much more engaging before choosing a party of their choice. This is compared to the old block of voters who consider historic achievements when voting; they vote based on what a party is delivering at a particular epoch.
Ndzavisiso lowu wu lavisisa mbuyelo wa tindlela leti mavandla ya tipoliki ya titirhisaka ku gangisa no wonga nseketelo wa vahlawuri. Ndzavisiso lowu wu endliwile endhawini ya Diepsloot, n’walungu wa Joni. Swivutiso swo hambana-hambana swi xopaxopiwile leswi katsaka leswi; Hi tihi tindlela to gangisa tivhoti leti mavandla ya tipolitiki yanharhu lamakulu laha Afrika-Dzonga (ANC, DA & EFF) ya ti tirhiseke ku gangisa tivhoti eka mihlawulo ya mani na mani leyi hundzeke laha Afrika-Dzonga, xana magangiselo ya tivhoti ya mavandla ya tipoliti loko nhlawulo wu nga se fike ya kucetela swiboho swa vahlawuri, xo hetelela, xana vahlawuri va le Diepsloot va khumbeka njhani hi magangiselo ya mavandla ya tipolitiki ya la kaya na marungula ya wona hi nkarhi wa nhlawulo? Ndzavisiso lowu wu landzelele maendlelo ma nxopaxopo wa vundzeni bya hungu kumbe ku kuma vuxokoxoko bya ndzavisiso, leswi vuriwaka ‘qualitative research’ ku ri nkarhi ku tirhisiwa nkambelovutivi ku hlengeleta vuxokoxoko. Ku tala ku vuriwa leswaku leswi mavandla ya tipolitiki va swiendlaka, ku swi vula kumbe va nga swi vuli swi na nkucetelo swinene eka vaseketeri va vona loko nkarhi wa nhlawulo wu fika. Tithiyori ta matikhomelo ya nhlawulo na tona ti tirhisiwile tanihi hi ndlela yo sungula yo twisisa mianakanyo ya vahlawuri. Hi ku angarhela, ndzavisiso lowu wu kongomisiwe eka ku xopaxopa nkucetelo lowu mimbhurisano ya mavandla ya tipolitiki ya va ka na wona eku tekeni ka swiboho hi vahlawuri. Ku langusiwile ngopfu mavandla yanharhu ya tipolitiki eAfrika-Dzonga ku nga African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Hi ku tirhisa vuhleri bya thematetiki, ndzavisiso lowu wu kumile swilo swo hambanahambana leswi kucetelaka matikhomelo ya vahlawuri. Eka swin’wana swa leswi wu nga swikuma, ndzavisiso wu humesele handle leswaku loko migangiso yi khumba swiboho swa vahlawuri, van’wana vahlawuri va ya emahlweni va hlawula vandla leri ri nga na matimu ya nkoka. Swin’wana leswi wu swi kumeke wu bumabumerile leswaku migangiso ya mavandla yi ri yoxe a yi enelanga ku wonga nseketelo wa vahlawuri, vahlawuri va lava na swa le mandleni loko va fanele va vona ku va hlawula vandla rihi. Ndzavisiso lowu wu tlhele wu boxa leswaku vantshwa, vo tala va vona lava vitaniwaka ti ”born-frees” va njhekajhekisa loko va nga se hlawula vandla leri va ri lavaka. Leswi swi hambanile na vanhulavankulu lava va langutaka matimu na leswi vandla ri nga swi fikelela loko vahlawula; va hlawula ku ya hi leswi vandla ri nga eku swiendleni nkarhi lowo leha
2021-06-04T19:20:33Z
2021-06-04T19:20:33Z
2021-02
Dissertation
http://hdl.handle.net/10500/27421
en
oai:uir.unisa.ac.za:10500/220732018-11-17T13:07:01Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2017-02-27T09:13:09Z
urn:hdl:10500/22073
Culture and leadership in Kenya
Anaya, Ella Ruth
Bornman, Elirea
Booysen, Annie E.
Leadership
Management
Sub-Saharan Africa
Kenya
GLOBE study
Culture dimensions
Ethnicity
Leadership cultural metaphors
Social development
Organisational behaviour
Industry sectors
This dissertation investigates managerial leadership and its cultural foundations in Kenya.
It discusses the theoretical underpinnings of culturally contingent leadership theories, and
examines Sub-Saharan African leadership through existing literature, cultural metaphors,
and qualitative and quantitative methodologies. The study replicates the Global
Leadership and Organisational Behaviour Effectiveness (GLOBE) methodologies with
267 respondents – managers in the finance and food processing sectors, and the civic
sector (education and health). The literature review focuses on leadership issues
impeding socio-economic development, complexities such as ethnic heterogeneity,
colonial history, customary practices, instability in governance, conflict, corruption, and
poverty. The cultural domain is also examined in terms of ethno-linguistic groups and
major historical and geo-political influences on these groups. Additional aspects of
culture that pose persistent problems to Kenyan leadership are explored: paternalism and
patronage, and the legacy of entitlement and bureaucracy –– negative influences on workrelated
relations, and managerial and political leadership. Findings on organisational
culture and societal culture indicate that Kenyan values and practices are not congruent,
thereby creating a unique profile of Kenyan leader attributes and leadership styles. The
study identifies Bwana Kubwa (Big Boss) managerial leadership as a norm, political
leadership as “a dirty game,” and an “inspirational idealist” as the preferred leader.
Lastly, survey results for Kenya are compared against GLOBE dimensions of culture and
leadership for Sub-Saharan Africa, as well as against West Africa.
2017-02-27T09:13:09Z
2017-02-27T09:13:09Z
2016-08
Thesis
Anaya, Ella Ruth (2016) Culture and leadership in Kenya, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22073>
http://hdl.handle.net/10500/22073
en
oai:uir.unisa.ac.za:10500/222062018-11-17T13:06:34Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2017-03-29T13:52:28Z
urn:hdl:10500/22206
An analysis of the views of newspaper readers regarding selected incidents of intergroup controversy in post-Apartheid South Africa
Sibango, Babalwa
Bornman, Elirea
Reid, J.B.J.
Cultural groups
Ingroups
Outgroups
Myths
Discourses
Postapartheid
South Africa
This study investigated the nature of opinions and attitudes expressed in letters to South African newspapers regarding selected incidents of interracial controversy, namely the Botes (2010) and Forum for Black Journalists (FBJ) (2008) incidents. A qualitative and quantitative content analysis of these letters was conducted to gauge the attitudes that writers displayed towards members of their cultural group (ingroup) and members of other cultural groups (outgroups). The results of the qualitative analysis indicated that individuals in a racial group have different perspectives of in- and outgroup members. The results of the quantitative analysis, however, showed that the majority of writers tend to display positive attitudes towards ingroup members and negative attitudes towards out groups. The dominance of positive attitudes towards ingroups and negative attitudes towards outgroups can be attributed to myths and discourses circulating in postapartheid South Africa and the current social climate in general. The study concluded that although individuals’ attitudes may differ from the stark negative attitudes displayed towards outgroups during the apartheid era, negative attitudes towards outgroups persist.
2017-03-29T13:52:28Z
2017-03-29T13:52:28Z
2016-06
Dissertation
Sibango, Babalwa (2016) An analysis of the views of newspaper readers regarding selected incidents of intergroup controversy in post-Apartheid South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22206>
http://hdl.handle.net/10500/22206
en
oai:uir.unisa.ac.za:10500/203092018-11-17T13:04:01Zcom_10500_181com_10500_172com_10500_1com_10500_506com_10500_18562col_10500_183col_10500_507col_10500_18564
2016-06-06T12:19:30Z
urn:hdl:10500/20309
South African and Flemish soap opera : a critical whiteness studies perspective
Knoetze, Hannelie Marx
Milton, V C
Dhoest, A
Critical Whiteness studies
Cultural studies
Public Service Broadcasting
Television
Soap opera
Whiteness
Identity
National identity
Diversity
Rrepresentation
Comparative study
Imagined community
Indigenisation
South Africa
Flanders
The main goal of this thesis was an investigation into the ways in which whiteness is constructed and positioned in the South African soap opera, 7de Laan, and the Flemish soap opera, Thuis, with the emphasis on the possible implications of these constructions for local as well as global discourses on whiteness in the media.
In conjunction with the above, this thesis endeavoured to answer a number of subquestions relating to the origin and history of the construct of “whiteness” and Critical Whiteness Studies (CWS) as a theoretical approach and its relevance in the South African and Flemish contexts, specifically as it pertains to the analysis of mass media texts like 7de Laan and Thuis. It, moreover, sought to explore if and how whiteness functions as an organising principle in the narratives and representations of these soap operas with the emphasis on potential similarities, differences and the kinds of whiteness constructed in these texts. Finally, the goal was to draw conclusions on the possible implications of these differences and similarities in the wider context of the way in which whiteness functions in the media.
To that end I conducted a controlled case comparison of a sample from these two community soap opera texts, which was informed by a literature review and deep description of each context as part of the qualitative approach I chose to take. Despite a number of similarities between the two contexts, they still differ significantly, and this afforded me an opportunity to highlight both the consistencies and particularities in the ideological patterning of representations of whiteness, across seemingly unrelated domains, to illustrate its pervasiveness. Added to the emergence of three shared rhetorical devices perpetuating whiteness in both texts, I was also able to draw conclusions about the unique way in which whiteness functions in 7de Laan in particular, since South Africa remains the primary context of the study.
2016-06-06T12:19:30Z
2016-06-06T12:19:30Z
2015-11
Thesis
Knoetze, Hannelie Marx (2015) South African and Flemish soap opera, University of South Africa, Pretoria, <http://hdl.handle.net/10500/20309>
http://hdl.handle.net/10500/20309
en
oai:uir.unisa.ac.za:10500/287882022-05-03T11:12:20Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-05-03T11:03:36Z
urn:hdl:10500/28788
Customer focused governance : exploring strategic government communication for service delivery in the Eastern Cape
Sicwetsha, Olwethu Lwandile Phumlani
Mukhudwana, R. F.
Customer focused governance
Service delivery
Strategic communications
Strategic government communication
Public sector
Citizens
Customers
Eastern Cape
The study explores the concept of customer focussed governance and examines strategic government communication for service delivery in the Eastern Cape. The conceptual framework for the study is based on the proposition that strategic government communication is vital for customer focussed governance and enhancing service delivery. The purpose of the study is to explore strategic government communication for service delivery. The study arrives at the following conclusions: Government communication at local and provincial government spheres in the Eastern Cape is relatively strategic because it meets the requirements of strategic communication management. This is evidenced by the availability of senior management and communication management positions and approved communication strategies. Moreover, communication is a management function, managed strategically with communication managers involved in decision-making structures and on the planning of service delivery programmes. However, the communication units are not strategically located in the offices of Accounting Officers as prescribed in the South African government communication policy.
The study also finds that there is political influence on government communication in the Province, which impacts on strategic government communication. However, the study also found that strategic government communication is not well understood within government by internal directorates, Accounting Officers and Executing Authorities. This results in under resourcing on financial and non-financial aspects of government communication to fulfil its strategic function on service delivery. Moreover, the concept of corporate identity and branding is not well understood by communication managers and thus not utilised to ensure access and benefits of service delivery through awareness to the Eastern Cape citizens.
2022-05-03T11:03:36Z
2022-05-03T11:03:36Z
2021-02-26
Dissertation
https://hdl.handle.net/10500/28788
en
oai:uir.unisa.ac.za:10500/237912018-11-17T13:06:54Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-04-20T11:05:04Z
urn:hdl:10500/23791
A metamodern stakeholder relationship management model for non-profit organisations
Meyer, Irma
Barker, Rachel
Public relations
Corporate communication
Communication management
Stakeholder theory
Stakeholder relationship management
Organisational stakeholder relationship
Stakeholder
Strategic stakeholder
Stakeholder-centricity
Non-profit organisations
Modernism
Postmodernism
Metamodernism
Systems theory
Integrated communication
Excellence theory
Two-way model of mixed-motive communication
Theorists and management in the South African non-profit sector agree that strong
stakeholder relationships are essential in negotiating the challenges faced by the
South African non-profit sector. Despite the acknowledgement from the non-profit
sector that strong relationships are key to achieving organisational goals, there is an
apparent lack of knowledge and strategic thinking amongst them pertaining to the
concept of stakeholder relationship management.
Against this background the purpose of this study was therefore to develop a
metamodern model for stakeholder relationship management, aimed specifically at the
South African non-profit sector, that could be implemented by NPO management in a
practical manner.
The blurring lines between the opposing views of modernism versus postmodernism
motivated the choice of metamodernism as a relevant worldview for this study.
Metamodernism does not imply a balance between these poles, but rather a constant
swinging of the pendulum during which metamodernism negotiates between
modernism and postmodernism. It is the construction of a workable, interrelated
worldview, recognising the intimate relationship between modernism and
postmodernism. It was therefore concluded that a metamodern worldview in which
both modernism and postmodernism feature, would not only make it possible for nonprofit
organisation managers to understand and join the discussion on stakeholder
relationship management, but also to implement the proposed metamodern
stakeholder relationship management model.
The resultant metamodern stakeholder relationship management model for non-profit
organisations is framed by so-called modernistic communication and stakeholder
relationship management theories, but it was done in line with the metamodern
worldview of the study, allowing for initiative and innovation. The flexible, organic and
cyclic nature of the proposed model echoes this worldview.
A qualitative, exploratory and interpretative research design was implemented to test
a conceptual framework and face-to-face semi-structured interviews were conducted with senior management in the non-profit sector. The design of the framework and
subsequent model was guided by a number of assumptions and propositions arising
from a thorough literature review, all of which were supported and confirmed by the
research results.
The most significant contribution of the study is the application of a metamodern
worldview emanating from a reluctance to choose between a modern or postmodern
stance when discussing communication science and stakeholder relationship
management practices. It is therefore foreseen that it would offer the field of
communication science new and creative means of combining modernism and
postmodernism approaches when studying communication phenomena. It will also
expand the responsibility for communication and stakeholder relationship
management beyond that of the communication specialists to senior management in
the non-profit sector.
2018-04-20T11:05:04Z
2018-04-20T11:05:04Z
2017-11
Thesis
Meyer, Irma (2017) A metamodern stakeholder relationship management model for non-profit organisations, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23791>
http://hdl.handle.net/10500/23791
en
oai:uir.unisa.ac.za:10500/302802023-07-12T04:42:20Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-07-12T04:31:42Z
urn:hdl:10500/30280
Developing a framework for public relations practice : an examination of gender issues among female PR practitioners in Ghana
Abudulai, Justice Issah
Mudzanani, Takalani Eric
Public relations
Framework
Two-way communication
Relationship management
Public relations officer (PRO)
Stakeholders/publics
Management function
Roles
Position
Female practitioners
This study aimed to develop a current and appropriate framework for Public Relations (PR) practice among female practitioners in Ghana by investigating gender issues in PR among female practitioners in Ghana. Data were collected from the participants through face-to-face interviews, using an unstructured interview guide. After this, the data were thematically analysed using the NVivo software. The gender and feminist theories mainly guided this study. The findings showed that PR was not considered a management function as the majority of the practitioners played technician roles and were therefore not part of the dominant coalition. Moreover, PR was not considered a strategic function because most organisations did not value its contribution and therefore subsumed PR under marketing when it should have been the reverse as recommended by scholars. The educational background of most of the participants dents largely reflected marketing and other backgrounds instead of Public Relations or Communication, which affected professionalism and ethical standards in the PR profession generally. Another key finding that the study revealed was the fact that most of the participants in this study did not conduct empirical research before or after rolling out major programmes and policies of their organisations. Monitoring and evaluation were poorly conducted. Because the practitioners employed informal methods, they often produced unscientific results. The study also confirmed that PR practice in Ghana is fraught with challenges which mostly resulted from the poor understanding of the concept and purposes of PR, as well as its contributions to the achievement of organisational goals. The study further established the lack of proper regulations, which has allowed people with different backgrounds to flood the profession in the country. The development of the framework in this study was made possible as the researcher engaged in an extensive literature review, coupled with the findings from primary data as well as the basic assumptions of the theories employed in this study. The framework in this study identified some of the challenges that affected female PR practitioners resulting in their slow career progression. It also provides practical guidelines to engender excellent or effective PR practice among female practitioners within the Ghanaian context.
2023-07-12T04:31:42Z
2023-07-12T04:31:42Z
2023-01
Thesis
https://hdl.handle.net/10500/30280
en
oai:uir.unisa.ac.za:10500/249452018-11-17T13:06:57Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2018-10-19T06:27:49Z
urn:hdl:10500/24945
An analysis of the Sunday Times and Twitter's reporting of President Mugabe's State visit to South Africa
Mujokoro, Jacob Israel Takura
Khan, Khatija Bibi
Sonderling, Stefan
Text in English
Social media has taken the world by storm and keeps on evolving. This evolution poses a threat as well as an opportunity to mankind, to the livelihoods of hordes of people employed in the media industry. It also presents a unique opportunity to chart new waters. This study explores the convergence and divergence of new media and traditional media. This divergence and convergence, if properly understood, will help in understanding the future of traditional media, and thus mitigate the threats posed by the ever evolving social media and communication technologies. This study provided a test case on the legitimacy of traditional media in as much as the ‘public interest and purveyor of public opinion’ clause of the media is concerned. The media cannot afford to live by Marx doctrine of “he who owns the means of production also controls the production of ideas in that epoch’. If it is going to be a driver and custodian of democracy in a new emerging Africa, the media has a responsibility to be the voice of the voiceless. Social media plugs the gap that traditional media leaves. Thus, the two can thus complement each other, rather than compete with each other within the same space. The population in Africa is becoming younger and younger and by extension they are moving away from traditional media towards digital and social media. There is an opportunity to be seized there. This study established that the traditional media has entrenched ways of looking at news, which are normally divergent from the way that the general populace, as captured in social media does.
2018-10-19T06:27:49Z
2018-10-19T06:27:49Z
2017-11
Dissertation
Mujokoro, Jacob Israel Takura (2017) An analysis of The Sunday Times and Twitter's Reporting of President Mugabe's State visit to South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/24945>
http://hdl.handle.net/10500/24945
en
oai:uir.unisa.ac.za:10500/217282018-11-17T13:06:49Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2016-10-28T11:11:22Z
urn:hdl:10500/21728
The South African Broadcasting Corporation in the age of social media
Lefowa, Lufuno
Lesame, N. C.
New media
Social media
Social television
Facebook
Twitter
Television drama
Interactive television
Backchannel
Audience segmentation
Now generation
Global citizen
Broadcasting
Convergence
Digital terrestrial television
This is an exploratory study conducted to assess the way in which social media could enhance the experience for audiences of the South African Broadcasting Corporation (SABC) television drama. This study focused on Facebook and Twitter since they are two of the top five social media networks that are popular in the country and which have the potential to offer television more mileage in terms of communicating with its audience and extending its reach.
The guiding theory for this study was uses and gratifications theory. This theory was employed to assist in assessing the opportunities that exist for SABC television drama, as well as to assess the ways in which the audience believe social media could be helpful in interacting with SABC television drama.
The results for this study are interesting in that the majority of respondents believed that having a hashtag on screen during a drama broadcast would help to increase interactivity with the programme, as it could help direct audiences to the correct interactive space for that programme and they would be able to share their ideas and comments on the drama directly with the producers, making feedback immediate. It was interesting to note that the respondents believed that they could interact with SABC television drama for information relating to the story.
The findings suggest that SABC television drama needs to actively adopt social media in its programmes for maximum interaction. There is also the need for an understanding of how they Facebook and Twitter could be embedded in SABC drama.
2016-10-28T11:11:22Z
2016-10-28T11:11:22Z
2016-07-31
Dissertation
Lefowa, Lufuno (2016) The South African Broadcasting Corporation in the age of social media, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21728>
http://hdl.handle.net/10500/21728
en
oai:uir.unisa.ac.za:10500/303892023-10-04T08:20:28Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-08-15T12:14:05Z
urn:hdl:10500/30389
A conceptual framework for social-media crisis communication to build stakeholder relationships in Ghana
Tella, Fortune
Du Plessis, T. C.
Crisis communication
Crisis management
Dialogic communication
Discourse of renewal
Ghanaian public-relations practitioners
Organisation-stakeholder relationship
Social media
Social-media crisis communication
Krisiskommunikasie
Dialogiese kommunikasie
Gesprekvoering oor vernuwing
Ghanese openbarebetrekkingepraktisyns
Organisasiebelanghebberverhouding
Sosiale media
Kgokagano ya mathata
Taolo ya mathata
Kgokagano ya poledišano
Therišano ya mpshafatšo
Bašomi ba dikamano tša setšhaba ka Ghana;
Kamano ya mokgatlo le bakgathatema
Dikgokagano tša leago;
Kgokagano ya mathata a dikgokagano tša leago
Text in English with summaries and keywords in English, Afrikaans and and Northern Sotho
People are spending more time on social media, which means that public-relations
professionals need to pay more attention to managing the reputation of their organisations. However, many Ghanaian organisations are not leveraging the relationship-building opportunities afforded by social media when managing crisis communication. It was put forward in this thesis that proactive strategies such as dialogic communication, relationship renewal and relationship enhancement can help public-relations practitioners in Ghana to achieve organisation–stakeholder objectives when managing crisis communication on social media. The main goal of this study was therefore to propose elements for a conceptual framework comprising crisis preparedness, dialogic communication, discourse of renewal and organisation–stakeholder communication that would be strategic in strengthening organisation–stakeholder relationships. In pursuit of this goal, the study answered four research questions, using an online survey and semi-structured in-depth interviews to empirically verify the proposed elements.
The study gathered vital insights, first from the literature review; and second from public relations practitioners in Ghana who are responsible for social media communication in their organisations. On completion of empirical verification, the final elements of the proposed conceptual framework were founded on the fundamentals of social-media crisis
communication preparedness, dialogic communication strategies for social-media interaction with stakeholders during a crisis; renewal strategies for mending relationships with stakeholders following a crisis; and on strengthening organisation-stakeholder relationships by means of social-media crisis communication. The proposed conceptual framework not only provides new insight into the field of communication, but also contributes to this field,specifically to public-relations as far as crisis management on social media is concerned.
Mense bestee al hoe meer tyd op sosiale media, wat beteken dat professionele mense in openbare betrekkinge meer aandag aan die bestuur van hulle organisasies se reputasies moet gee. Baie Ghanese organisasies benut egter nie die geleenthede wat sosiale media bied om verhoudings te bou wanneer krisiskommunikasie bestuur moet word nie. In hierdie proefskrif word aangevoer dat proaktiewe strategieë soos dialogiese kommunikasie, verhoudingsvernuwing en verhoudingsverbetering openbarebetrekkingepraktisyns in Ghana kan help om organisasie-belanghebberdoelwitte te bereik wanneer krisiskommunikasie op
sosiale media bestuur word. Die belangrikste doelwit van hierdie studie was derhalwe om
elemente vir ’n konseptuele raamwerk voor te stel, wat uit krisisgereedheid, dialogiese
kommunikasie, gesprekvoering oor vernuwing en organisasie-belanghebberkommunikasie
bestaan, en wat strategies sal wees om organisasie-belanghebberverhoudings te versterk.
Ten einde hierdie doelwit na te streef, beantwoord die studie vier navorsingsvrae met behulp
van ’n aanlyn ondersoek en semigestruktureerde, omvattende onderhoude om die
voorgestelde elemente empiries te staaf.
Die studie het noodsaaklike insigte bekom, aanvanklik met behulp van die literatuuroorsig; en daarna by openbarebetrekkingepraktisyns in Ghana, wat vir sosialemediakommunikasie in hulle organisasies verantwoordelik is. Na voltooiing van die empiriese verifiëring is die finale elemente van die voorgestelde konseptuele raamwerk op die beginsels van sosialemediakrisiskommunikasiegereedheid, logiesekommunikasiestrategieë vir sosialemediainteraksie met belanghebbers tydens ’n krisis; vernuwingstrategieë om verhoudings met belanghebbers na ’n krisis te herstel; en die verstewiging van organisasiebelanghebberverhoudings deur middel van sosialemediakrisiskommunikasie, gefundeer. Die
voorgestelde konseptuele raamwerk bied nie net insig in die vakgebied kommunikasie nie, maar dra ook tot hierdie vakgebied by, in die besonder tot openbare betrekkinge wat betref krisisbestuur op sosiale media.
Batho ba šomiša nako ye ntši go dikgokagano tša leago, go rago gore ditsebi tša dikamanotša setšhaba di swanetše go hlokomela kudu go laola seriti sa mekgatlo ya tšona. Le ge go le bjalo, mekgatlo e mentši ya Ghana ga e diriše dibaka tša go aga kamano tšeo di neelwago ke dikgokagano tša leago ge e laola kgokagano ya mathata. Go boletšwe mo thesising ye gore maano a tlhohleletšo a bjalo ka kgokagano ya poledišano, mpshafatšo ya kamano le matlafatšo a kamano a ka thuša bašomi ba dikamano tša setšhaba ka Ghana go fihlelela maikemišetšo a mokgatlo le baamegi ge ba laola kgokagano ya mathata go dikgokagano tša
leago. Ka gona nepišo ye kgolo ya nyakišišo ye e be e le go šišinya dielemente tša tlhako ya kgopolo yeo e akaretšago go itokišetša mathata, kgokagano ya poledišano, polelo ya mpshafatšo le kgokagano ya mokgatlo le baamegi yeo e tla bago ya maano go matlafatša dikamano tša mokgatlo le baamegi. Ka go fihlelela nepo ye, nyakišišo e arabile dipotšišo tše nne tša dinyakišišo, e šomiša tekolonyakišišo ka inthanete le dipoledišano tše di tseneletšego tša go se latele lenaneo la dipotšišo go netefatša ka kgonthe dielemente tše di šišintšwego.
Dinyakišišo di kgobokeditše ditemogo tše bohlokwa, ya pele go tšwa go tshekatsheko ya dingwalo; le ya bobedi go tšwa go bašomi ba dikamano tša setšhaba ka Ghana bao ba nago le maikarabelo a kgokagano ya ditaba tša leago mekgatlong ya bona. Ge go phethwa netefatšo ya kgonthe, dikarolo tša mafelelo tša tlhako ya kgopolo ye e šišintšwego di theilwe godimo ga metheo ya go itokišetša kgokagano ya mathata a ditaba tša leago, maano a kgokagano ya poledišano ya tirišano ya ditaba tša leago le bakgathatema nakong ya mathata;
maano a mpshafatšo a go lokiša dikamano le bakgathatema ka morago ga mathata; le ka go matlafatša dikamano tša mokgatlo le baamegi ka kgokagano ya mathata a ditaba tša leago.
Tlhako ya dikgopolo ye e šišintšwego ga e fe fela temogo ye mpsha ka ga lefapha la kgokagano, eupša gape e tsenya letsogo lefapheng le, kudukudu go dikamano tša setšhaba mabapi le taolo ya mathata go dikgokagano tša leago.
2023-08-15T12:14:05Z
2023-08-15T12:14:05Z
2023-01
Thesis
https://hdl.handle.net/10500/30389
en
oai:uir.unisa.ac.za:10500/289532022-06-10T07:18:01Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2022-06-10T06:10:45Z
urn:hdl:10500/28953
Theoretical guidelines to support patient-centred health campaign messages within an integrated marketing communication (IMC) approach: a case study
Mawasha, Lucky
Du Plessis, T. C.
Moola, Sabihah
Health messages
Culture
Social context
Integrated marketing communication (IMC)
Health promotion campaigns
Patient-centred approach
Single case study
Qualitative
Traditional medicine/healer
Marketing communication mix instruments
Health campaign messages used for health promotional purposes have always served a
vital role to educate communities on issues that concern their health. However, social and
cultural aspects need to be catered for adequately, to ensure that messages are adequately
understood and accepted by targeted communities. By considering the above, the aim of
this study was to propose theoretical guidelines by adopting an Integrated Marketing
Communication (IMC) approach, to support patient-centred health campaign messages,
which was applied to a single case at a regional hospital.
In doing so, this study adopted an interpretivist research paradigm using a qualitative, single
case study research design, which made use of three data collection methods namely, an
interview guide, a moderator’s guide, and coding scheme. A purposive sample method
guided the selection of participants and social artefacts. The findings indicated that patient centred health campaign messages which also consider the cultural and social context, will
benefit the hospital to achieve the intended health outcomes per health campaign message
communication. Consequently, the proposed theoretical guidelines were adapted for the
healthcare setting.
2022-06-10T06:10:45Z
2022-06-10T06:10:45Z
2021-02-03
2022-06
Dissertation
https://hdl.handle.net/10500/28953
en
oai:uir.unisa.ac.za:10500/231302018-11-17T13:06:36Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2017-08-31T10:40:51Z
urn:hdl:10500/23130
A visual semiotic analysis of the hidden meanings, myths and ideologies in Old Mutual South Africa's CSR 2.0 corporate advertising
Eiman, Simoné Marianne
Du Plessis, T. C.
Cilliers, Christiaan Petrus
CSR 2.0
CSR 1.0
Visual semiotic analysis
Iconography
Denotation
Connotation
Carriers of connotation
Iconographic symbolism
Myth
Ideology
Contextualisation
Representation
Corporate identity
Corporate advertising
Interpretivist
Realism
CSR 2.0
CSR 1.0
Visuele semiotiese
Ikonografie
Denotasie
Konnotasie
Draers van konnotasie
Ikonografiese simboliek
Mites
Ideologie
Kontekstualisering
Verteenwoordiging
Korporatiewe identiteit
Korporatiewe advertensies
Interpretivistiese
Realisme
Abstracts in English and Afrikaans
The aim of this exploratory study was to investigate the underlying meanings of Old Mutual South Africa’s (OMSA’s) CSR 2.0 corporate advertisements. It specifically examined the underlying myths and ideologies conveyed through the texts. This qualitative study was conducted by means of a visual semiotic analysis (Machin 2012) on eight CSR 2.0 corporate advertisements, which were purposively selected. A theoretical framework to measure visual CSR 2.0 corporate advertisements was developed, which aided in the sampling, data analysis and interpretation processes.
The findings of the study indicated that by positioning its CSR 2.0 positively in terms of change and transformation, progress and equal opportunities for all citizens, OMSA is fostering stakeholder-organisation relationships. In addition, it was also found that OMSA adopts established representational tropes of CSR 2.0 and use them repetitively that firmly entrenches the intended/encoded message to the viewer.
Die doel van hierdie verkennende studie was om die onderliggende betekenis van CSR 2.0 korporatiewe advertensies in Ou Mutual Suid-Afrika te ondersoek. Dit is spesifiek gemoeid met die onderliggende mites en ideologieë wat deur middel van die tekste oorgedra word. Die kwalitatiewe studie is uitgevoer deur middel van 'n visuele semiotiese ontleding (Machin 2012) op agt CSR 2.0 korporatiewe advertensies, wat doelbewus gekies is. 'n Teoretiese raamwerk, om visuele CSR 2.0 korporatiewe advertensies te meet, is ontwikkel, dit het bygedra tot die steekproefneming, data-analise en interpretasie prosesse. Die bevindinge van die studie dui daarop dat deur CSR 2.0 positief in terme van verandering en transformasie, vooruitgang, en gelyke geleenthede vir alle burgers te posisioneer, OMSA verhoudings met belanghebbendes kan bevorder. Daarbenewens is ook gevind dat OMSA gevestigde temas van CSR 2.0 implementeer en hulle herhaaldelik gebruik wat juis die beoogde / gekodeerde boodskap stewig aan die kyker bevestig.
2017-08-31T10:40:51Z
2017-08-31T10:40:51Z
2017-05
Dissertation
Eiman, Simoné Marianne (2017) A visual semiotic analysis of the hidden meanings, myths and ideologies in Old Mutual South Africa's CSR 2.0 corporate advertising, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23130>
http://hdl.handle.net/10500/23130
en
oai:uir.unisa.ac.za:10500/104462021-10-05T09:31:41Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-09-04T06:51:41Z
urn:hdl:10500/10446
Communication is war by other means: a new perspective on war and communication in the thought of twentieth century selected communication scholars
Sonderling, Stefan
Goosen, D. P. (Daniel Petrus), 1953-
Du Plessis, Daniël Frederik, 1959-
War
Battle
Agonistic
Killing
Death
Play
Peace discourse
Huizinga
Schmitt
Foucault
McLuhan
Lyotard
The September 11, 2001 Jihadists attack on the West and the subsequent wars on
terrorism indicate that war may be a permanent condition of life in the contemporary
world. This implies that to understand contemporary society, culture and
communication requires an understanding of war because war could perhaps
provide a perspective through which to understand the world. The aim of this study is
to provide such a perspective and to critically explore the link between war and
communication. However, in approaching a study of war one is confronted with a
pervasive pacifist anti-war ideological bias. To overcome the bias the study adopts a
critical strategy: firstly it deconstructs the taken for granted assumptions about the
positive value of peace and then it reconstructs and traces the contours of a Western
tradition of philosophical thought that considers war as being an integral and
formative aspect of human identity and communication. Chapter 2 uncovers the
limitations of the pacifists' discourse on war. Chapter 3 traces the Western tradition
originating in Heraclitus that considers war as formative experience of being human.
Chapter 4 traces war and killing as formative of language and communication. Using
these insights a careful reading and interpretation of how war informs the thought
and functions in the texts of selected social theorists of the twentieth century.
Chapter 5 traces war as an agonistic structure in the works of Johan Huizinga on the
role of play and in the political theory of Carl Schmitt. Chapter 6 explores the idea of
war as a model of society in the works of Foucault. Chapter 7 investigates the central
influence of real and imagined war on Marshall McLuhan’s theory of the media.
Chapter 8 explores the way war structures the thought of Lyotard on the postmodern
condition. Chapter 9 concludes by drawing implications on how a perspective on war
contributes to development of communication theory and understanding life in the
postmodern condition.
2013-09-04T06:51:41Z
2013-09-04T06:51:41Z
2012-11
Thesis
Sonderling, Stefan Prof. (2012) Communication is war by other means: a new perspective on war and communication in the thought of twentieth century selected communication scholars, University of South Africa, Pretoria, <http://hdl.handle.net/10500/10446>
http://hdl.handle.net/10500/10446
en
oai:uir.unisa.ac.za:10500/279452021-09-09T09:01:44Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-09-09T08:42:14Z
urn:hdl:10500/27945
Exploring the effectiveness of public relations practices in the public sector: a Namibian case study
Shikalepo, Maria Etuna
Mukhudwana, Rofhiwa
Public relations practice
Strategic management
Excellence theory
Models of public relations
Knowledge potential
Communication strategy
Bibliography: leaves 79-84
Public relations remains a profession that is admired in most Sub-African countries
including Namibia. According to Grunig (2008, p. 4), public relations and communication
management denote a process of planning, executing and evaluating the organisation’s
communication with both internal (employees, directors, and board members) and
external (media, teachers, customers, unionists, and community members) publics. This
study covered the effectiveness of public relations practices in the Namibian government
ministries which include communication practices and management. The theoretical
framework of this study is based on PR activities, tools and parameters of the Excellence
Theory that depict the value of PR in the public sector. The study targeted over 40 public
relations officers in 24 government ministries in Namibia. Questionnaires were distributed
to public relations officers and media officers in the ministries.
The random sampling method was used to select the participants in this study. The
researcher aimed for rich data, therefore, official documents such as annual reports on
the activities of PROs in the government, ministerial communication strategy,
Government Communication plan, Social Media Policy and other relevant documents
were used. The qualitative method remained a predominately research method of this
study. Based on the selected qualitative research method, data were interpreted and
analysed considering the objective of the research. The chosen data analysis for this
study was descriptive analysis.
2021-09-09T08:42:14Z
2021-09-09T08:42:14Z
2021-03
Dissertation
https://hdl.handle.net/10500/27945
en
oai:uir.unisa.ac.za:10500/305462023-10-02T10:13:25Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2023-10-02T10:02:56Z
urn:hdl:10500/30546
Tracking the diffusion and adoption of ICTs among SMMEs in the agribusiness sector in Tshwane, South Africa
Kgaabi, Kwena Dominic
Mbatha, B. (Blessing)
ICTs
SMMEs
Agribusiness sector
Diffusion
Adoption
Small, medium and micro enterprises (SMMEs) are key catalysts for advancing inclusive growth and development in South Africa. Information and communication technologies (ICTs) have transformed and revolutionised the way people, governments and SMMEs operate in the modern world. This study sheds light on the diffusion and adoption of ICTs by SMMEs in the agribusiness sector in the City of Tshwane, South Africa. To achieve the aim of this study, the following questions had to be answered: (a) What role is played by ICTs to advance SMMEs in the agribusiness sector? (b) How can SMMEs in the agribusiness sector explore and address some of the challenges facing them? (c) In what ways can government support SMMEs? The study was informed by the diffusion of innovation theory in its attempt to respond to these questions. It targeted selected SMMEs and policy-makers from Tshwane municipality, and collected data using semistructured face-to-face interviews. Purposive sampling was used to select the participants. Data were analysed using thematic categorisation. The findings show that a variety of ICTs have been adopted by SMMEs to improve communication with their clients, but at a low rate of adoption. The most popular recommendations mentioned the need for sufficient funding support from government to help improve the business operations of SMMEs. The study concludes that sufficient government support is needed to assist SMMEs in developing and adopting the ICTs they need to operate efficiently. This calls for government intervention such as funding support and mentorship to help develop SMMEs. Most agribusiness SMMEs in the City of Tshwane are insufficiently supported, especially in the area of financial management skills. Therefore, the government should provide workshops and proper training on the financial aspects of business.
2023-10-02T10:02:56Z
2023-10-02T10:02:56Z
2022-10-24
Dissertation
https://hdl.handle.net/10500/30546
en
oai:uir.unisa.ac.za:10500/276102021-07-15T12:34:51Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-07-06T10:22:02Z
urn:hdl:10500/27610
Portrayals and perceptions of cinematic artificial intelligence: a mixed-method analysis of I, Robot (2004) and Chappie (2015)
Dorfling, Michael Benedict
Van der Walt-Ehlers, Martine
This study investigates the portrayal and perception of artificial intelligence (AI) in I, Robot (2004) and Chappie (2015), providing one of the first accounts of the causality between attitudes and expectations in the representation and reception of films about AI.
The findings suggest that the level of optimism of a film is likely to be linked to its socio-cultural context. The humanoid representation of each robotic protagonist prevented each film from skewing too far towards the extremes of technological optimism or pessimism. This affected respondents’ attitudes immediately after viewership, but this affect was short-lived.
Additionally, while portrayals of the future somewhat aligned to contemporary developments regarding weak AI, they were overly optimistic or pessimistic about the future of strong AI. This had little impact on respondents’ fears and expectations, as respondents used the films as visual aids to mentally depict abstract concepts relating to AI that were arrived at elsewhere.
2021-07-06T10:22:02Z
2021-07-06T10:22:02Z
2020-10
Dissertation
http://hdl.handle.net/10500/27610
en
oai:uir.unisa.ac.za:10500/169432018-11-17T13:05:22Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2015-01-23T04:24:47Z
urn:hdl:10500/16943
Ondersoek na die self-konsep van 'n gekose verbruikersmark : 'n bemarkingskommunikasie studie
Heuer, Elizabeth Johanna Magdalena
Angelopulo, G. C. (George Charles), 1956-
Die onlangse sosio-politieke omstandighede in Suid-Afrika het marksegmentering vereenvoudig tot die
verdeling van die mark in 'n wit mark aan die een kant wat gekenmerk is deur ekonomiese
welvarendheid, en 'n swart mark aan die ander kant wat beskou is as 'n mark vir basiese,
goedkoop produkte. Huidige veranderinge in die sarnelewing breek die kunsn.•..·:ge grense tussen
wit en swart verbruikers af, en dwing bemarkers om ondersoek in te stel na die rnoontlikheid van
rnulti-etniese verbruikersmarksegmentering.
In die Jig hiervan is 'n ondersoekende studie gedoen wat poog om ooreenstemende veranderlikes te
identifiseer wat ebruik kan word om 'n gekose, multi-etniese verbruikersmark, te beskryf. Die
self-konsep, en die hulpbronne wat die self-konsep . onderhou, is die kern van hierdie ondersoek.
Die self-konsep word verteenwoordig · deur die belewenis van eienskappe soos intelligensie,
leierseienskappe, aanvaarding van en deur ander, vermoe om vriende te maak, aanvaarding van jou
andersheid en
vertroue in jou eie vermoens. Hulpbronne sluit opleiding, inkomste, gesondheid,
selfvertroue, gretigheid om te koop, intelligensie en energievlak in.
Gestruktureerde vraelyste is uitgestuur na die ouers van Yellawwoods School, 'n veelrassige
verbruikersmark. Gemeenskaplikhede ten opsigte van die self-konsep is getoets en daar is bevind
dat daar genoegsame ooreenkomste bestaan om 'n enkele verbruikersprofiel van die mark op te
stel.
The recent socio-political climate in South Africa simplified market segmentation by
forcing the market into two extremes. On the one hand there was a prosperous white market and on
the other hand a black market at which basic, low cost products, were aimed.
Current changes in society eliminate the artificial boundaries between black and white consumers
and marketers are forced to look into the possibility of multi-ethnic market segmentation.
Therefore, exploratory research was done to identify common variables, which can be used to
describe a selected multi-ethnic market segment. The elf-concept of the consumer, and the
resources that sustain it, is the focus of this study.
Structured questionnaires were send to the parents of Yellaunvoods School, a multi
ethnic market. Similarities related to the self concept were investigated and sufficient
evidence was found to support the notion that one profile can be use to describe this market.
2015-01-23T04:24:47Z
2015-01-23T04:24:47Z
1998-11
Dissertation
Heuer, Elizabeth Johanna Magdalena (1998) Ondersoek na die self-konsep van 'n gekose verbruikersmark : 'n bemarkingskommunikasie studie, University of South Africa, Pretoria, <http://hdl.handle.net/10500/16943>
http://hdl.handle.net/10500/16943
af
oai:uir.unisa.ac.za:10500/99992020-02-27T10:58:59Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2013-07-08T09:43:50Z
urn:hdl:10500/9999
Landscapes of the unconscious mind : a dialectic of self and memory on a post-colonial, South African landscape in the hand-animated, charcoal-medium films of William Kentridge
Karam, Beschara Sharlene
Milton, Viola
Reid, Julie
This dissertation focuses on the animated, charcoal, hand-drawn films of William Kentridge‟s Drawings for Projection series (1989—2003). At the beginning of this study, Kentridge‟s films are positioned as a dialectic of self and memory as embodied in a post-colonial South African setting. The series itself was selected as being representative of his artistic oeuvre. They are a closed-ended narrative, using a ground-breaking animation technique, created by the artist himself (Christov-Bakargiev 1998; Godby 1982). They were made by Kentridge during a specific South African cultural and historical period: beginning with Johannesburg, 2nd Greatest City after Paris, made in 1989 at the height of apartheid; through to Tide Table, made in 2003 at the beginning of post post-apartheid South Africa. The hypothesis presented is that Kentridge‟s films have memory as their main theme. Memory itself takes different forms, and the discourse of memory deals with, for instance: memorialisation; repressed memories; traumatic memories; the unconscious and memories; and “postmemory”. How he depicts memories of his own and those of others is at the centre of this research. Using qualitative research methodology, with contextualisation (socio-historical and cultural) and comparative studies (apartheid and the Holocaust; different artistic representations of memory, for example Pascal Croci and William Kentridge; and Anselm Kiefer and William Kentridge) being part of the research design, this thesis has sought to substantiate this hypothesis. Further substantiation and clarification has been expounded by referencing seminal works in the field, such as those of Sigmund Freud (1899: “screen memories”; 1917: trauerarbeit); Roland Barthes (1981: the punctum / spacio-temporal continuum); Pierre Nora (1989: “lieux de mémoiré” / “sites of memory”); Henri Raczymow (1994: “memoire trouée” / “memory shot through with holes”); Richard Terdiman (1993: poesis); Marianne Hirsch (1997: “postmemory”); and Hayden White (1996: historical metafiction); among others. There have already been numerous references to how William Kentridge has depicted the ephemeral nature of memory / memories (Boris 2001; Cameron, Christov-Bakargiev and Coetzee, 1999; Christov-Bakargiev 1998; Sitas 2001). However an in-depth, hermeneutic, comparative analysis has not yet been undertaken. This study is therefore significant in that it explicates William Kentridge‟s works, making the following contributions: to the scholarship on Kentridge‟s work; to a South African perspective to the growing field of trauma studies; and to the apartheid and post-apartheid reflections on re-remembering and forgetting, memorialisation, forgiveness and guilt. Through socio-cultural and historical comparisons as well as artistic contrasts, the films themselves are acknowledged as an important source of reference of South African society. They are a documentation of life lived during apartheid and post-apartheid South Africa.
2013-07-08T09:43:50Z
2013-07-08T09:43:50Z
2013-07-08
Thesis
Karam, Beschara Sharlene (2013) Landscapes of the unconscious mind : a dialectic of self and memory on a post-colonial, South African landscape in the hand-animated, charcoal-medium films of William Kentridge, University of South Africa, Pretoria, <http://hdl.handle.net/10500/9999>
http://hdl.handle.net/10500/9999
en
oai:uir.unisa.ac.za:10500/255732019-09-10T07:45:49Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2019-07-17T08:46:42Z
urn:hdl:10500/25573
A measuring tool for integrated internal communication : a case study of the University of South Africa library
Mandiwana, Awelani Reineth
Barker, R.
Internal communication
Internal communication audit
integrated internal communication audit
Measuring tool
Communication channels
Two-way symmetrical communication
Media richness
Organisational culture
Diversity
Customised services
Text in English, abstract in English, Afrikaans and Venda
This study developed and tested an integrated internal communication audit (IICA) tool to evaluate the communication strengths and weaknesses of the Unisa Library. The existing communication audit instruments were explored, namely: the Communication Satisfaction Questionnaire (CSQ) and the International Communication Association (ICA) audit were adapted and complemented by the Organisational Culture Survey (OCS) and the Critical Incident Technique (CIT). The current trends and the trends in South Africa were also explored.
The sequential mixed method design consisting of the semi-structured qualitative interviews and the quantitative surveys were used to collect data. The ATLAS.ti and the Statistical Package for Social Sciences (SPSS) software packages were used to analyse qualitative and quantitative data.
The results revealed the IICA as an appropriate tool for measuring the integrated internal communication of the Unisa Library. The IICA identified the communication needs of employees; the active and preferred communication channels; and the positive and negative communication experiences of employees.
Hierdie studie het ʼn geïntegreerde interne kommunikasie-oudit (IICA)-hulpmiddel ontwikkel en getoets om kommunikasie-sterkpunte en -swakhede van die Unisa-biblioteek te evalueer. Die bestaande kommunikasie-oudit-instrumente was ondersoek, naamlik: die Kommunikasietevredenheidsvraelys (CSQ) en die Internasionale Kommunikasievereniging (ICA) se oudit is aangepas en gekomplementeer deur die Organisasiekultuur-opname (OCS) en die Kritiese-insident-tegniek (CIT).
Die sekwensiële gemengdemetode-ontwerp, bestaande uit die halfgestruktureerde kwalitatiewe onderhoude en die kwantitatiewe opnames, is gebruik om data in te samel. Die ATLAS.ti-programmatuurpakket en die Statistiese Pakket vir Sosiale Wetenskappe (SPSS)-programmatuur is gebruik om kwalitatiewe en kwantitatiewe data te ontleed.
Die resultate gewys die IICA as ʼn geskikte hulpmiddel was in die meting van die geïntegreerde interne kommunikasie van die Biblioteek. Die IICA geïdentifiseer die kommunikasie behoeftes van werknemers; die aktiewe en voorkeur kommunikasie kanale; en die positiewe en negatiewe kommunikasie ervarings van werknemers.
Ngudo iyi yo bveledza na u linga tshishumiswa tsha u Sedzulusa Vhudavhidzani ha nga ngomu ho Ṱanganelaho (Integrated Internal Communication Audit (IICA), u ṱola vhuḓi na vhuvhi ha vhudavhidzani kha Ḽaiburari ya Univesithi ya Afrika Tshipembe. Zwishumiswa zwa u sedza vhudavhidzani zwi re hone zwo sedzuluswaho zwi katela: Mbudzisambekanywa dza Vhudavhidzani dzine dza fusha ṱhoḓea (Communication Satisfaction Questionnaire) (CSQ) na tshishumiswa tsha u sedzulusa vhudavhidzani tsha Dzangano ḽa Dzitshaka ḽa Vhudavhidzani (International Communication Association) (ICA). Zwishumiswa izwo zwo ḓadziswa nga tshishumiswa tsha Ṱhoḓisiso ya Mvelele ya Tshiimiswa (Organisational Culture Survey) (OCS) na Tshikalo tsha u ela Maitele a Zwithu zwa ndeme (Critical Incident Technique) (CIT).
Pulane ya thevhekano ya maitele o ṱanganelaho o vhumbwaho nga maitele a ṱhoḓisiso ane a shumiswa kha saintsi dza matshilisano (qualitative) na maitele a ṱhoḓisiso ane a shumisa zwiṱatisiṱika na mbalo (quantitative) zwo shumiswa u kuvhanganya mawanwa. Phakhedzhi ya Sofuthiwea ya ATLAS.ti na phakhedzhi ya Siṱatisiṱika ya Saintsi dza Matshilisano (Statistical Package for Social Sciences - SPSS) dzo shumiswa u saukanya mawanwa a ṱhoḓisiso dza matshilisano na a ṱhoḓisiso dza zwiṱatisiṱika na mbalo.
Mvelelo dzo bvisela khagala uri IICA ndi tshishumiswa tsho teaho u ela vhudavhidzani ho ṱanganelaho ha nga ngomu Ḽaiburari ya Univesithi ya Afrika Tshipembe. Tshishumiswa itshi tsho bvisela khagala thoḓea dza vhashumi dza vhudavhidzani, zwishumiswa zwa vhudavhidzani zwine zwa khou shumiswa na zwi takalelwaho; na tshenzhemo ya vhashumi kha vhudavhidzani havhudi and vhu si havhudi.
2019-07-17T08:46:42Z
2019-07-17T08:46:42Z
2019-01
Dissertation
Mandiwana, Awelani Reineth (2019) A measuring tool for integrated internal communication : a case study of the University of South Africa library, University of South Africa, Pretoria, <http://hdl.handle.net/10500/25573>
http://hdl.handle.net/10500/25573
en
oai:uir.unisa.ac.za:10500/273762021-09-10T14:01:02Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2021-05-27T12:16:11Z
urn:hdl:10500/27376
The City Press presentation of citizen action on housing delivery in South Africa: 2005-2015
Jacobs, Vuyelwa Vivian
Sesanti, S. O.
Representation
City Press
Citizen action
Housing delivery
Communication
Communication development
South Africa
Community
Democracy
Development
Housing delivery has been in a state of crisis long before the realisation of democracy in South Africa and still remains a point of contention for the poor. Issues of service delivery, particularly housing delivery, have consistently made newspaper headlines in post-apartheid South Africa. Between 2004 and 2012, service delivery protests increased from 34% in 2005 to 173% in 2012. The City Press, a weekly newspaper, focused on the coverage of issues of development in South Africa, emerging as an important voice in reporting on citizen action related to service delivery in the country during this time. Therefore, the principal objective of this study was to investigate the City Press representation of citizen action on housing delivery in South Africa between 2005 and 2015.
With a view to providing insight into the role of the media in development, this study employed qualitative research methodology. Qualitative content analysis was utilised in studying the City Press editorials and the City Press individual journalist’ opinion pieces and the newspaper news reports. In addition, past and present City Press journalists identified with reporting on developmental issues were interviewed. The development communication theory was explored as an appropriate theoretical framework for this study,
The investigation of the City Press representation of citizen action on housing delivery found that there were several complex issues and processes that negatively impacted the process of housing delivery during the second decade of South African democracy, including a scourge of corruption driven by inefficiencies administration of the housing delivery process. In that respect the study revealed that housing delivery has been hindered by many aspects, resulting in tensions and a strained relationship between the government and the poor citizens of South Africa. Furthermore, the study established that the City Press individual journalists played a significant role in the representation of citizen action through portraying housing delivery protests at key moments when these happened.
2021-05-27T12:16:11Z
2021-05-27T12:16:11Z
2020-10
Thesis
http://hdl.handle.net/10500/27376
en
oai:uir.unisa.ac.za:10500/210472018-11-17T13:04:03Zcom_10500_181com_10500_172com_10500_1com_10500_506col_10500_183col_10500_507
2016-07-21T11:23:42Z
urn:hdl:10500/21047
An exploration of a community's expectations of a community newspaper : a case study of Fourways Review
Potter, Daniella Ann
Van Heerden, M. M.
Wigston, D.J.
Community journalism
Community newspaper
Community journalists
Community
Local news
Expectations of a community newspaper
Journalists’ role conceptions
Pressures influencing news production
Market-driven approach to reporting
Community-oriented approach to reporting
Using local news
Relationship between community and community newspaper
This research explores to what extent the community newspaper, Fourways Review, which is distributed to a geographically demarcated area in Johannesburg’s northern suburbs, is fulfilling the community’s expectations; how community members use the newspaper and how Fourways Review’s community journalists define their roles. The research uses a qualitative approach to collect data through face-to-face, in-depth interviews with a sample of 30 community members and eight news team members; and one week of participant observation in the newsroom. Data is analysed through a constant comparative technique.
The research finds Fourways Review is accepted in the community but is not as community-minded as a community newspaper should be, which affects how the community members use the publication. Community member respondents attribute the criticism to the influence of a market-driven approach to reporting. This is echoed by the news team respondents who say news production is influenced by community, advertising and inter-departmental pressures.
2016-07-21T11:23:42Z
2016-07-21T11:23:42Z
2016-02
Dissertation
Potter, Daniella Ann (2016) An exploration of a community's expectations of a community newspaper :, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21047>
http://hdl.handle.net/10500/21047
en
didl///col_10500_183/100