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A study of the awareness and practice of competitive intelligence in SMEs in the City of Tshwane Metropolitan Municipality

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dc.contributor.advisor Pellissier, René en
dc.contributor.author Nenzhelele, Tshilidzi Eric
dc.date.accessioned 2013-02-04T09:47:54Z
dc.date.available 2013-02-04T09:47:54Z
dc.date.issued 2012-06-30
dc.date.submitted 2013-02-04
dc.identifier.citation Nenzhelele, Tshilidzi Eric (2012) A study of the awareness and practice of competitive intelligence in SMEs in the City of Tshwane Metropolitan Municipality, University of South Africa, Pretoria, <http://hdl.handle.net/10500/8599> en
dc.identifier.uri http://hdl.handle.net/10500/8599
dc.description.abstract While it is acknowledged that CI is important to SMEs, it is not being practiced optimally in SMEs. The study of CI in SMEs has not been as well documented as it has been in larger enterprises. Moreover, there is no evidence of CI awareness and practices in SMEs. The purposes of this study are to, establish the level and extent of awareness and practices of CI in SMEs, identify the challenges SMEs face in implementing CI, and equip SMEs for decision making in order to help SMEs to gain competitive advantage in a turbulent global market and to enhance their economic growth. This research indicates that SMEs are aware of CI. It also indicates that while SMEs practice CI, they do so informally. It also shows that CI provides competitive advantage to SMEs. en
dc.format.extent 1 online resource (xii, 226 leaves) : ill. en
dc.language.iso en en
dc.rights University of South Africa
dc.subject Competitive intelligence en
dc.subject Strategic management en
dc.subject Small and medium enterprises en
dc.subject Strategic decision making en
dc.subject Competitive advantage en
dc.subject.ddc 658.4720968227
dc.subject.lcsh Business intelligence -- South Africa -- City of Tshwane Metropolitan Municipality en
dc.subject.lcsh Small business -- South Africa -- City of Tshwane Metropolitan Municipality en
dc.subject.lcsh Strategic planning -- South Africa -- City of Tshwane Metropolitan Municipality en
dc.subject.lcsh Business enterprises -- South Africa -- City of Tshwane Metropolitan Municipality en
dc.title A study of the awareness and practice of competitive intelligence in SMEs in the City of Tshwane Metropolitan Municipality en
dc.type Dissertation en
dc.description.department Business Management en
dc.description.degree M.Comm. (Business Management) en


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