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A case study to explore the best marketing practices of the fast growing health and wellness industry

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dc.contributor.advisor
dc.contributor.author Oosthuizen, Deirdre Vanessa
dc.date.accessioned 2009-03-11T09:10:06Z
dc.date.available 2009-03-11T09:10:06Z
dc.date.issued 2007
dc.identifier.uri http://hdl.handle.net/10500/64
dc.description Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROI en_US
dc.description.abstract The purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dynamics will present a consciousness of the customers’ expectations and suggest whether the level of service quality in the health spa is adequate to meet these needs. The practical implication of the study will assist in the design of a proposed model with best marketing practices for the sustainability of this competitive industry. en_US
dc.language.iso en en_US
dc.publisher University of South Africa en_US
dc.subject marketing practices en_US
dc.subject health industry en_US
dc.subject wellness centre en_US
dc.subject eco tourism en_US
dc.title A case study to explore the best marketing practices of the fast growing health and wellness industry en_US
dc.type Thesis en_US


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