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Intellectual capital characteristics for competitive advantage : case study of a multinational corporation

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dc.contributor.author Roodt, Margaret
dc.date.accessioned 2012-08-20T11:49:43Z
dc.date.available 2012-08-20T11:49:43Z
dc.date.issued 2012-08-20
dc.identifier.uri http://hdl.handle.net/10500/6122
dc.description.abstract The competitive environment in the banking industry globally and in South Africa is putting immense pressure on companies to keep track of changes in technology, customer demands, and market trends. Responses to the above will allow a company in South Africa to improve customer service and thus remain competitive and relevant. This dissertation is to determine the status and interpretation of intellectual capital (intangible assets) within a South African banking and service company. This study explores the way in which intellectual capital characteristics contribute towards a competitive advantage. A case study method was applied and interviews were conducted to capture responses. The questions were structured, but the discussions allowed for additional questions to be asked during the interviews. en
dc.relation.ispartofseries 2011 MBL 3 Research Report;
dc.subject Case method en
dc.subject Intellectual capital en
dc.subject Banking industry en
dc.title Intellectual capital characteristics for competitive advantage : case study of a multinational corporation en
dc.type Thesis en


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