How students' needs inform learning design practice: a report on a series of focus-group interviews for the Department of Business Management

Abstract

The article explores the focus-group interview technique as a valuable means of evaluating learning materials from the student's perspective. The process of designing, organising and conducting a series of focus group interviews is discussed. The general trends evident from the interviews are identified. Lastly, some recommendations are offered on how to improve the learning materials under review.

Hierdie artikel bied die fokus groep onderhoud aan as ‘n waardevolle instrument vir die evaluering van leer materiaal uit die student se perspektief. Die proses van die ontwerp, organisering en voer van die fokusgroeponderhoude word bespreek. Sekere algemende tendense word uit die resultate geï dentifiseer. Laastens word aanbevelings gemaak oor hoe om die onderrigmateriaal te verbeter.