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The implications of corporate rebranding in the South African mobile cellular telecommunications service industry: Challenges and opportunities

Mosupyoe, Sebilaro S.L.N. (1st International Conference on Accounting, Business and Economics, 2011)

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Author
- Mosupyoe, Sebilaro S.L.N. (1)
Subject
- Corporate branding (1)
- Mobile cellular services (1)
- Rebranding (1)
- Telecommunication (1)
Date Issued
- 2011 (1)