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Dual-method usability evaluation of e-commerce websites : in quest of better user experience

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dc.contributor.advisor De Villiers, Mary Ruth
dc.contributor.advisor Van Biljon, Judith Arnoldine
dc.contributor.author Moczarny, Izabela Maria
dc.date.accessioned 2012-01-31T11:29:59Z
dc.date.available 2012-01-31T11:29:59Z
dc.date.issued 2011-10
dc.identifier.citation Moczarny, Izabela Maria (2011) Dual-method usability evaluation of e-commerce websites : in quest of better user experience, University of South Africa, Pretoria, <http://hdl.handle.net/10500/5300> en
dc.identifier.uri http://hdl.handle.net/10500/5300
dc.description.abstract E-commerce has increased substantially, as e-retailers engage with consumers online. Users require more than products and quality service; they also expect a good user experience. User experience is affected by branding, functionality, navigation, content, aesthetics and usability. This study investigates the attainment of better user experience on e-commerce websites. A dual-method usability evaluation approach – usability testing with end-users and heuristic evaluation by experts – was employed to obtain a holistic picture of how usability aspects support or hinder the user experience. Usability testing provided insights into detailed interface issues and the type of content and journey that users prefer when making a purchasing decision, while heuristic evaluation was mainly directed at overall user interface and interaction factors. In a complementary way, each method identified a high number of usability problems. Key findings are summarized, and design guidelines are identified that can facilitate the development of e-commerce websites to promote user experience. en
dc.description.abstract E-handel het aansienlik toegeneem, soos e-kleinhandelaars by verbruikers aanlyn betrokke raak. Gebruikers verlang meer as produkte en kwaliteit diens; hulle verwag ook 'n goeie gebruikerservaring. Gebruikerservaring word deur ‘branding’, funksies, navigasie, inhoud, estetika en bruikbaarheid beinvloed. Hierdie studie ondersoek die bereiking van beter gebruikerservaring op e-handel webwerwe. 'n Dubbelemetode bruikbaarheidsevaluering benadering – bruikbaarheidstoetsing met eindgebruikers en heuristiese evaluering deur kundiges – is gebruik om ‘n holistiese beeld te verkry van hoe bruikbaarheidsaspekte gebruikerservaring ondersteun of verhinder. Bruikbaarheidstoetsing lewer insigte in gedetailleerde koppelvlak kwessies en die tipe inhoud en roete wat gebruikers verkies wanneer hulle 'n aankoop maak, terwyl heuristiese evaluering hoofsaaklik gerig is op algehele gebruikerskoppelvlak en interaksie faktore. Op 'n komplementêre manier, het elke metode' n groot aantal bruikbaarheidsprobleme geïdentifiseer. Belangrike bevindings word saamgevat, en ontwerp riglyne is voorgestel wat die ontwikkeling van e-handel webwerwe fasiliteer wat gebruikerservaring bevorder.
dc.format.extent 1 online resource (xiii, 243, [9] leaves) : col. ill.
dc.language.iso en en
dc.subject E-commerce en
dc.subject Heuristic evaluation en
dc.subject Internet usage en
dc.subject Online retail en
dc.subject Usability evaluation en
dc.subject Usability of e-commerce en
dc.subject Usability testing en
dc.subject User-centred design en
dc.subject User experience en
dc.subject E-handel en
dc.subject Heuristiese evaluering en
dc.subject Internet gebruik en
dc.subject Aanlyn-kleinhandel en
dc.subject Bruikbaarheidsevaluering en
dc.subject Bruikbaarheid van e-handel en
dc.subject Bruikbaarheidstoetsing en
dc.subject Gebruikers-gesentreerde ontwerp en
dc.subject Gebruikerservaring en
dc.subject.ddc 658.87202854678
dc.subject.lcsh Electronic commerce -- Computer network resources -- Evaluation
dc.title Dual-method usability evaluation of e-commerce websites : in quest of better user experience en
dc.type Dissertation en
dc.description.department Computing
dc.description.degree M. Tech. (Information Technology)


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