This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective ...
This study endeavoured to uncover the trust experiences of individuals involved in business
alliances between traditional companies (TCs) and historically disadvantaged institutions
(HDIs) with a view to constructing a ...
The food industry's focus has shifted to growth, profits and efficiency through new production processes. In response, people feel they have lost control over the food they eat.
Media has a direct impact on consumer ...
This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with ...