Institutional Repository

Browsing Electronic Theses and Dissertations by Advisor "Angelopulo, G.C. (Prof.)"

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Browsing Electronic Theses and Dissertations by Advisor "Angelopulo, G.C. (Prof.)"

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  • Opperman, Yvonne (2009-08-25)
    The concept of a service-oriented approach and the role of communication in such an approach is nothing new. Service management and marketing are two constructs that are deemed invaluable for an organisation operating in ...

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