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Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services

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dc.contributor.author Ramjawan, Shamila
dc.date.accessioned 2011-06-29T10:19:30Z
dc.date.available 2011-06-29T10:19:30Z
dc.date.issued 2011-06-29
dc.identifier.uri http://hdl.handle.net/10500/4456
dc.description.abstract This study covers some of the issues relating to marketing strategies and tools that can be used to attract non-users of LIS and the associated products. The reason for this study arose from the fact that the information services staff of The Council for Scientific and Industrial Research (CSIR), one of the largest research organisations in Africa, had become aware that the names of some senior researchers had not, during the past year appeared on the service usage statistics. en
dc.language.iso en en
dc.relation.ispartofseries MBA Research Reports;2011
dc.subject Library and information services (LIS) en
dc.subject Marketing en
dc.title Identifying marketing tools and strategies to provide a platform to non-users in the use of library and information services en
dc.type Thesis en


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