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Value differentiation: Creating Customised Value Propositions in the South African Cement Industry

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Title: Value differentiation: Creating Customised Value Propositions in the South African Cement Industry
Author: Jansen van Rensburg, Mari; Van Niekerk, J.
URI: http://hdl.handle.net/10500/4021
Date: 2010
Citation: Jansen van Rensburg, M. & Van Niekerk, J. 2010. Value differentiation: Creating Customised Value Propositions in the South African Cement Industry, Management Dynamics, Vol 19 (4): 2-16.


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