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Exploring the strategy-to-performance gap : the case of four South African life insurers

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dc.contributor.advisor Ochonogor, Chukunoye Enunuwe Tait, A. Nienaber, Hester 2011-02-10T10:23:07Z 2011-02-10T10:23:07Z 2010
dc.identifier.citation Tait, A & Nienaber, H. 2010. Exploring the strategy-to-performance gap: the case of four South African Life insurers, Journal of Contemporary Management, vol 7, pp. 252-289. en
dc.identifier.issn 1815-7440
dc.description.abstract Strategic management ensures organisational performance by creating and shaping effective strategy to outwit competition. Intended strategy and realised strategy do not necessarily coincide, resulting in a performance gap. Various reasons are advanced for this performance gap. Some researchers are of the opinion that this gap is attributable to formulation aspects, while others blame execution barriers. This paper reports on the perceptions of CEOs of four South African life insurers in connection with the strategy-to-performance gap experienced in their respective organisations. The findings illustrate that these organisations ranked the strategy formulation and execution activities in their organisations similarly. However, they ranked the reasons for the breakdown in strategy execution, as well as the factors that would have the greatest impact on the quality of strategy execution, differently. These rankings were not entirely coherent. This study is situated in the interpretivist research philosophy, combining a case study and descriptive survey as method of inquiry and using a questionnaire to collect data. The latter was one of the reported limitations of the study, since the use of a questionnaire prohibited cross-examination of responses. Nevertheless, the study contributes valuable information to organisations, especially life insurers, to minimise the strategy-to-performance gap. en
dc.language.iso en en
dc.publisher Sabinet en
dc.subject Strategic management en
dc.subject Strategy en
dc.subject Strategy formulation en
dc.subject Strategy execution en
dc.subject South Africa en
dc.subject Life insurers en
dc.subject Performance gap en
dc.title Exploring the strategy-to-performance gap : the case of four South African life insurers en
dc.type Article en

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