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Browsing Open Research Collection by Subject "SAARF RAMS"

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Browsing Open Research Collection by Subject "SAARF RAMS"

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  • Bornman, Elirea (Juta, 2009)
    This chapter deals with the complex, fast-changing and fast-developing world of the measurement of mass media audiences. Important concepts, the reasons for the need for reliable audience information and the nature of the ...

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